How To Improve Local SEO in 2023?

Local SEO is crucial for businesses to attract potential customers who are searching for products and services in their area. With Google processing approximately 3.8 million searches every minute globally, and 46% of these searches being for local information, it’s important for your business to show up in these searches and stand out from competitors.

To achieve this, you need to focus on optimizing your business’s local SEO, which involves various tactics to increase your visibility in search results for local queries. Without local SEO, your business may struggle to stay relevant and grow, so it’s essential to prioritize this aspect of your digital marketing strategy.

If you’re not familiar with local SEO or where to start, don’t worry. This guide will provide you with the necessary information and tips to implement effective local SEO strategies for your business’s growth. Let’s get started

What is local SEO?

Local SEO (search engine optimization) refers to the process of optimizing a business’s online presence to appear more prominently in local search results. This means improving a business’s visibility when potential customers search for products or services in their specific geographic location.

The aim of local SEO is to make it easier for local customers to find and connect with a business. This is achieved by optimizing a range of factors such as the business’s website, Google My Business profile, local directories, reviews, and social media.

Effective local SEO involves understanding the unique characteristics of the local market and using this knowledge to tailor strategies and tactics to improve a business’s local search visibility. By optimizing for local search, businesses can increase their chances of appearing in the top search results for relevant queries, which can lead to more website traffic, foot traffic, and ultimately, more customers.

If a flower shop is located in Chicago, it’s not useful for them to show up in search results for New York. To attract more customers in their local area, the flower shop needs to focus on optimizing its local SEO specifically for Chicago.

How exactly can local SEO help your business?

Local SEO can help businesses in several ways. By optimizing for local search, businesses can increase their visibility to potential customers searching for products or services in their area. This can lead to more website traffic, phone calls, and foot traffic to their physical location. Local SEO can also help businesses stand out from competitors, build trust and credibility with customers, and improve their overall online presence. Ultimately, effective local SEO can help businesses attract more customers, generate more revenue, and grow their brand.

In Summary:

  • Boost your online visibility
  • Attract more customers and increase sales
  • Build trust and brand awareness
  • Stand out from competitors 

Local SEO Tips to help businesses improve their visibility in local search results:

  1. Optimize your Google My Business (GMB) profile by providing accurate and complete information, including your business name, address, phone number, and website. Also, add photos, videos, and customer reviews to your GMB profile.
  2. Ensure your website is mobile-friendly and optimized for local search by including your business’s name, address, and phone number on every page. Also, use local keywords in your content and meta descriptions to help Google understand what your website is about and where you’re located.
  3. Build local citations by listing your business in online directories and local business listings. Make sure your business’s name, address, and phone number (NAP) are consistent across all listings.
  4. Encourage customer reviews by asking happy customers to leave a review on your GMB profile, social media, or other review platforms. Positive reviews can help boost your local search rankings and attract more customers.
  5. Use location-based keywords in your content, meta descriptions, and title tags to help Google understand where your business is located and what products or services you offer.
  6. Build backlinks from local websites and directories to your website. This can help improve your local search rankings and increase your visibility to potential customers in your area.
  7. Use social media to engage with local customers and promote your business. Share updates, events, and special promotions to encourage more foot traffic and online engagement.

By implementing these local SEO tips, businesses can improve their visibility in local search results and attract more customers in their area.

Claim your Google My Business listing

Google My Business is a free listing that local businesses use to manage their online presence on Google search and Google Maps. GMB is a core part of local SEO, and claiming your Business profile here means ranking it higher in local search. 

Google My Business

Firstly, create your business listing on Google My Business. How to optimize GMB after verification?

  1. Complete every section of the Google My Business account
  2. Add your products or services
  3. Upload photos of your business
  4. Provide your business hours
  5. Select primary and secondary categories
  6. Respond to reviews 
  7. Share fresh content and business updates 

Gain customer reviews 

In the world of local SEO, review signals are a critical factor that can greatly impact a business’s local ranking. Having a large number of reviews, particularly positive ones, can significantly boost a business’s visibility in local search results. It’s important for businesses to continually collect customer reviews, as fresh reviews hold more weight than old ones. To encourage customers to leave reviews, businesses should make the process as easy as possible by providing links to review platforms in follow-up emails or on their websites.

However, asking each customer for a review individually can be time-consuming. To streamline the process and improve their review collection efforts, businesses may want to consider using a review management platform such as Amazeful, which can help automate and optimize the process of collecting and managing customer reviews. By collecting more reviews and effectively managing their online reputation, businesses can improve their local search rankings, attract more customers, and ultimately grow their business.

customer reviews

What are the advantages of using a reputation management platform?

  • Automated process: A reputation management platform can automatically send messages or emails to customers, asking them to review your business, which saves you time and effort.
  • Improved online reputation: The platform can capture and send negative reviews to you privately, allowing you to address the issues offline and improve your online reputation.
  • Boost in local SEO: Using a reputation management platform can increase the number of reviews for your business, which can help improve your local search ranking. On average, users of the platform gain 20 reviews per month.
  • Increased revenue: According to research, having more reviews can lead to a 6% increase in revenue. By using a reputation management platform to increase the number of positive reviews for your business, you can potentially boost your revenue.

Add location pages to your website.

Provide as much detailed information as possible. Make sure you clearly show “NAP” on your site:

  1. Name
  2. Address
  3. Phone

Create a local “About Us” page for a better local listing and add a Google Map to your location page. 

Create local content 

Creating content is essential for SEO. If you don’t have a blog on your site yet, it’s time to do one. To improve your local SEO:

  • Create a blog: If you don’t already have a blog on your website, it’s time to create one. A blog can help improve your local SEO by providing fresh, relevant, and useful content that attracts and engages your local audience.
  • Write about local news: Writing about news and events in your city can help attract more local audiences to your site and improve your local search ranking.
  • Provide value to your readers: Write posts that provide value to your readers in some way, such as offering tips, advice, or insights relevant to your industry or niche. This can help establish you as a trusted source in your industry and build trust with your customers.
  • Use local keywords: Use keywords and phrases that are relevant to your local area throughout your content. This can help improve your local search ranking and make it easier for your target audience to find your business online.
  • Share your content: Share your blog posts and other content on social media and other relevant platforms to increase visibility and attract more traffic to your site. This can also help improve your local search ranking and build your online presence.

In conclusion, creating local content is an important part of local SEO strategy. By creating a blog and writing about news in your city, providing value to your readers, and using local keywords, you can attract more local audiences to your site, establish yourself as a trusted source in your industry, and improve your local search ranking. Sharing your content on social media and other relevant platforms can also help increase visibility and attract more traffic to your site. By focusing on creating quality, relevant, and useful content for your local audience, you can enhance your online presence and grow your business.

Make your site mobile-friendly

It’s crucial to ensure that your website is optimized for mobile searches, especially considering that “near me” searches from mobile phones have increased by 250% since 2017. To improve your mobile-friendliness and make your site more accessible for mobile users, you can:

  • Optimize for mobile devices: Make sure your site is optimized for mobile devices and that it loads quickly and smoothly on smartphones and tablets. This can help improve user experience and increase engagement.
  • Provide necessary information: Ensure that all necessary information about your business, such as your address, phone number, and hours of operation, are easy to find on mobile devices. This can help improve your local search ranking and make it easier for customers to find and contact you.
  • Use clickable phone numbers: Make sure your phone number is clickable on mobile devices, so users can easily call you with a single tap. This can help improve user experience and make it more convenient for customers to contact you.

By making your site mobile-friendly and optimizing for mobile searches, you can improve user experience, increase engagement, and enhance your local SEO strategy.

Amazeful a Digital Marketing Platform

grow business

Amazeful Marketing Software

Looking for ways to grow your business revenue? Then you need to invest in digital marketing. 60% of the global population uses the Internet. The current number of smartphone users in the world is 6.3 billion. It is massive market size and the biggest reason your business needs to cooperate with a digital marketing company. 

Amazeful is an online marketing agency behind the Amazeful marketing software, which covers all your marketing needs. An all-in-one solution for B2B and B2C businesses seeking to increase revenue and build strong customer relationships.

Create powerful SMS Marketing & Email Marketing Campaigns. Easily create surveys and polls to collect customer feedback, measure employee satisfaction, and organize team events. Quickly create quizzes to measure student knowledge, evaluate class progress, and focus on topics that need improvement. Build referrals to incentivize previous customers to recommend your products to their family, friends, and much more.

Let’s talk about each feature and see what benefits you get for your business.

SMS Marketing Campaigns

Messages have the highest engagement rate of any marketing medium. Users read them almost immediately after they’re sent. SMS marketing campaigns are an opportunity to deepen relationships with your customers and increase revenue. With Amazeful, you can use the power of text messages and build high-converting SMS marketing campaigns. 

sms marketing

Email Marketing Campaigns

Send professional and personalized email campaigns to be in front of your audience. With email marketing, you can follow and guide your audience through each step of the customer journey. Starting from welcome emails to abandoned checkout emails. Turn a one-time visitor into a loyal customer with well-structured email campaigns. 

email marketing

Automate Marketing Campaigns

You don’t have time to run a business and email every single customer. Instead, you can use the automated solution from Amazeful and save loads of hours. Automated marketing campaigns help you run email and SMS campaigns much more effectively and faster. For example, you can build an automated email funnel and turn your contacts from leads to paid customers. Or get in touch with contacts right away using autoresponders. 

Online Surveys

An internet marketing company can also help you gather customers’ feedback and opinions. It helps understand your clients’ needs better to drive innovations and improve customer experience. With the Amazeful platform, you can easily create surveys and collect feedback via email, mobile chat, social media, and more. You can run different types of surveys like customer feedback surveys, market research surveys, employee satisfaction surveys, and more. All of them are aimed to grow and transform your business. 

Online Referrals

You don’t have to be as big as Amazon to use referral marketing. A small or medium business can benefit from a referral program too. It’s an effective way to convert leads, increase the clients base and get loyal customers. Create your own online referral program for your customers, employees, or influencers, and let them be your brand advocates. 

online referrals

2-Way Messaging

Increase engagement with your customers using text messages. 2-way messaging is a must-have feature to maintain contact with your clients. 2-way messaging allows you to receive messages from your contacts and reply to them most conveniently. It’s a powerful way to build relationships with your current client base and to interact with prospective clients. 

Mass Text Messages

Reach audiences of any size with mass text messaging. You can send messages to a specific group of customers or the whole list at once. Mass teхting services are used to notify a large group of clients about new promotions, coupons, send reminders, and more. For your convenience, you can schedule your mass texting campaign in advance.

Unified Box

Get a powerful and easy-to-use inbox to manage all communications between you and your clients. It’s convenient to control all chats and messages and optimize your day-to-day customer support. 

Conclusion

If you’re not attracting enough customers or you’re just tired of doing the marketing yourself – you might find it helpful to hire an online digital marketing company.

Online marketing services company can provide the right tools to grow your business at a fraction of the cost that it would take a person doing everything from scratch. It lets you focus on areas of business where you’re an expert, while the agency can do all work related to digital marketing. Here in Amazeful we’re up to date with the latest trends that will help you scale your business, attract more potential customers and build strong communication with the existing clients. 

Click here to check our latest specials. 

How To Ask Clients For Google Reviews?

A clear understanding of how to get reviews on Google is essential for any business’s success. It’s a perfect way to boost search engine optimization, attract new customers and build loyalty. 

How do you get reviews on Google? Have you ever asked this question? For many businesses, it is a manual process. It takes time and requires patience. But there is an easier, faster, and automated way to get more customer Google reviews.

This article will help you understand how to start asking for Google reviews painlessly and grow your online reputation. 

We will discuss:

  • Why should you ask for Google reviews?
  • How to set up Google My Business to start asking for reviews?
  •  How to ask customers for Google Reviews?

Why should you ask for Google reviews?

  1. Google reviews greatly influence customer behavior. The majority of people read online reviews when they choose a service or a product. The first place they go is Google. If most of your reviews are positive, then more potential clients are likely to choose your business. For this reason, most business owners want to know how to increase google reviews.
  2. Google ranks businesses with fresh and qualified reviews higher in local search. It gives your business credibility and engages more customers. 
  3. Reviews help you understand which areas of your business work well and which need improvement. Not all reviews are fair, but some of them can provide you with valuable information on how to improve your customer experience. Besides, with the Google review management solution, you can easily manage negative feedback and deal with it before it is published on review sites. 

How to set up Google My Business to start asking for reviews?

To start receiving more Google business reviews, you need to set up a Google My Business account. It lets you show up in search results when people are looking for your company online. 

  • google my business

Follow these steps to create and claim your account:

  1. Go to Google My Business.
  2. Click ‘Manage now.’
  3. Provide the basic information about your business (business name, address, website, phone number, etc.).
  4. Request to claim your business. You can do this by locating your Business profile on Google Maps or Google search and requesting to claim it.
  5. Provide information that Google will ask to verify ownership of the business.

 How to ask customers for Google Reviews?

How to request a google review? A question that worries any business owner. You can find dozens of online articles that tell you how to ask for reviews manually and when and how to ask for customer feedback. All these methods are worth trying, but they don’t guarantee you a regular flow of fresh reviews and take time. When you use Amazeful – a google review management software, you spend your time more effectively and get more positive reviews using an automation solution. 

How to ask for a google review with Amazeful?

Your customer will be sent an automated email or SMS to review your business. It is a perfect automation solution to get more reviews posted online, increasing your visibility and attracting more clients. If a customer overlooks your review request, he will be sent a review reminder for a greater conversion rate.

Why does your business need a Google reputation management platform?

1. To save your time

As a business owner, the last thing you have time for is managing review sites and asking for customer feedback. You can hire a person who will do this work for you, but having a google review automation will be cheaper and much more effective for your online reputation. 

2. To improve your online reputation on Google

People make decisions about purchases fast – only with one Google search. If your reviews are positive, you’ve likely to attract a new client. If most of them are negative or you have only a few reviews posted on Google, your potential client will move on to your competitor. With Amazeful, you can easily manage your negative reviews. Once you receive a negative review, it will be sent to you privately, and you can find the solution for the client’s problem offline. This way, your negative reviews won’t be posted online, ensuring a greater online reputation on Google. 

  • online reputation

3. To get more reviews posted on Google 

With the GMB reviews management solution, you won’t be asking ‘ How to get more Google reviews?’. Once a new client appears in your customer list, he will be sent a review request to share his experience with your business. This way, you will cover all your existing customers, and new reviews will be automatically posted on Google. The more reviews you have posted, the better for your business. You rank higher on Google, get more clients, and your business grows.

4. To make the process convenient for your client 

It is essential to make the process of review requests convenient for your client. If the process is hard, long, and requires hundreds of steps, you probably won’t receive a new google my business review. Amazeful makes this process as simple as possible. A few clicks and you get a new review posted on Google. 

Try Amazeful today – click here for our latest specials. 

How to Become the #1 Real Estate Business In Your Area

Before the digital era, people asked friends and family if they could recommend a trusted real estate agent. Today the opinion of others is still important, but now customers go online to find a person who will sell them a dream house. Searchers visit real estate review sites and decide what realtor will be the perfect match for them based on ratings and reviews. 

Purchasing a house or an apartment is one of the biggest financial decisions in people’s life. For this reason, your prospects want to be sure that your real estate business is trustworthy and you have experience selling many properties. 

How to become a credible real estate agent and the #1 in your area? Read this article to know. 

Step №1 Register on the review sites

Now more than ever, it’s important to get Google reviews. The first thing your prospects will do is go to Google and search for a real estate agent. To ensure potential clients can find you, go to Google My Business and register a free business profile. It allows you to show up on search results, and your existing clients will be able to review your business on Google. 

Sites like Google or Yelp are an absolute must but don’t forget about niche-specific sites that highly-qualified prospects visit too. For example, you can register your account on Zillow – a specifically designed platform for real estate. Your customers can rate you as an agent and share their reviews. 

You can also register with Realtor.com and Rate My Agent. 

Step №2 Start asking your existing clients for reviews.

Once your profiles on review sites are ready – start asking your clients for reviews! Online reviews are the main ingredient for your business growth. 

  • The more positive reviews you get, the more likely prospects will choose you as their agent.
  • Reviews increase trust and credibility. It means that you will get more leads that can convert into customers.
  • You will rank higher and more people will find you. Google rewards businesses that have frequent and positive reviews. 

How to ask for reviews?

Let’s start with the classical ways:

  • Ask in person after the closed deal
  • Create ‘leave a review’ cards
  • Send emails with review requests to your clients 
  • Send message review requests to your clients 
  • Ask for reviews on your social media accounts

These ways work well, but they can be time and energy-consuming for you. 

An alternative and more convenient way is a reputation management platform. With Amazeful, you can automate review requests and generate more online reviews. 

What are the main advantages?

  1. You save your time. Amazeful sends automated review requests (via email or message) to your customers and review reminders to increase the conversion rate.
  2. It connects with any review website that matters for you, such as Google, Yelp, Zillow, Realtor.com, and more.
  3. You will get more positive reviews posted. It will increase conversions and engage more prospects. 

Get an automated solution for your online reputation at a reasonable price. Click here for the details.

Step №3 Respond to reviews. 

Google confirms that responding to reviews improves your local SEO. When you respond to customers’ reviews frequently and quickly, it guarantees a better ranking. 

Amazeful has a great feature that notifies you every time a new review comes in. It lets you respond to every review instantly, which is good for local SEO. 

Besides, a fast response to the review is a reliable indicator of excellent customer service. Google says that businesses that respond to reviews are 1.7 more trustworthy than those that don’t. 

Review responses make a good impression on everyone who reads it. Don’t ignore this step if you want to become an established real estate agent in your area. 

Step №4 Manage negative reviews. 

It’s essential to reply to both positive and negative reviews. A recent survey shows that 33% of customers who left a negative review turned it positive after getting a response. And 34% simply deleted negative reviews.

So, if a negative review is already published – don’t ignore it and try to solve customer complaints. Amazeful can help you to prevent more negative reviews posted online. Our system captures and sends negative reviews to you privately, so you can deal with them offline before they’re published on review sites. 

Remember that negative reviews can benefit your business a lot. With the help of negative feedback, you learn how to improve your business and provide a better customer experience. 

Final Thoughts

There are many marketing tools that real estate businesses may need, but if you don’t have a review marketing strategy – you don’t cover a large customer market. 

The tactics we discussed in this article will help you grow your online reputation and become a trustworthy business. 

Start getting positive reviews with Amazeful and show the world that you have plenty of satisfied customers!

Why Use the Amazeful White Label Marketing Platform?

white label marketing platform

A white label marketing platform is a perfect way to expand your company’s offerings without hiring people and additional training. Besides, you will save your time and get more satisfied clients. Amazeful may provide professional reputation management services to customers on your behalf. 

As an agency, offering reputation management services for your clients can rank them higher in search results, improve online presence and drive more revenue. In fact, any B2B company that wants to help their clients manage online reputation can partner with a white label solution and resell reputation management services. 

What are white-label online reputation services?

It is the process of hiring a company that handles online reputation management for your clients, but the work is branded as your own (with your logo, domain, and software name). You get professional software that you can resell to your own clients. 

Why does your business need white-label reputation management?

It saves your time and lets you provide qualified online reputation services for your clients. Your customers’ business grows as well as your own business. Your company probably has strong expertise in particular niches. Instead of becoming a professional in a new field, you can cooperate with a white label reputation management platform like Amazeful. 

What are the main advantages of a white-label solution?

Provide a 5-star reputation for your clients

Online reviews have a strong influence on customer decisions and help your clients build a 5-star reputation. Your clients probably don’t have enough time, technology, and knowledge to do qualified reputation management. You can leverage white-label reputation management and help your customers grow their business with 5-star reviews. 

5-star reputation for clients

Promote your brand 

With the Amazeful White label, you get an all-in-one solution for reputation management and promote services at your own branding. You can customize everything from domain name to logo and favicon. It lets you promote your brand and your own reputation management platform.

Make your own pricing

With your own branding, you can build up your own pricing and make it profitable for your company to provide reputation management services. We charge you, and you charge clients the amount you want. 

Why is Amazeful different from other white-label solutions? 

Powerful admin dashboard

You will manage all your clients from a completely white-labeled and powerful admin dashboard. The dashboard gives you all information you need to monitor, manage and analyze each client’s performance. An easy-to-use interface lets you switch between customers and keep track of their processes.  

amazeful-dashboard-whitelabel

Automated white-label surveys

Amazeful provides an automated solution for review generation. The platform connects to your client’s CRM system and surveys each customer, ensuring more reviews. Email and SMS review invitations are a proven way to generate clients’ feedback. Customers will often forget to leave a review – in this case, review reminders help to drive more reviews than ever. 

Implement your custom scripts

Customize the platform with your own scripts, such as live chat. With white label chat software, you can provide excellent customer support for your clients directly from inside the platform.

Get advanced reporting 

With in-depth reporting, you can check and analyze how your clients are doing. With the detailed reports we provide, your clients can analyze their online reputation and understand how to improve their business and customer experience. 

Multistage review campaigns

To ensure a higher number of reviews, we created a multistage funnel that lets your clients build a solid online reputation. If a client didn’t leave a review after the initial invitation, he might be sent a follow-up invitation and a final invitation in a few days. Reviews can be published on any review site or social media that matters for your clients, including niche-specific sites. 

Negative reviews managing

Your clients are protected from publishing negative reviews online. We provide a technology that captures all negative reviews and sends them to your customers privately. This feature is highly effective in building a positive online reputation because negative feedback can easily ruin it. 

Conclusion

Reputation matters to any business today. Having a white-label referrals platform can benefit B2B businesses serving their clients of any size and from any industry. It might be your strength that distinguishes you from competitors and gives you a massive advantage in the market. Become a partner with Amazeful today and provide world-class reputation management to your clients: https://amazeful.com/partners/.

Amazeful, the only review management platform you need?

Amazeful - reputation management platform

Online reputation is essential for any business niche. It is one of the most powerful marketing assets. Today the customer journey has changed, and people go online to read and learn about products before purchasing. One of the first things they check is online reviews. The experience of others helps a potential client decide whether he wants to choose your product or go with a competitor. 

The competition in any business is high. If you want potential customers to choose your company instead of your rivals – you must work on your review management.

Review management became a high looked after service because it helps grow any business and increase brand recognition. 

Amazeful is a review management platform covering all your online reputation needs, from review generation to analytics. 

It is a perfect solution for entrepreneurs who want to grow business online or service providers who wish to follow up with their clients. 

review management

What can the Amazeful platform do for your business?

1. It automates the review generation

 We live in times of automation and fast solutions. That’s why we created Amazeful to help entrepreneurs automate the process of review generation. 

 Amazeful sends automated review requests (email or SMS) to your existing customers. You can select when to send the invitation and where to direct your client. Amazeful integrates with all review sites and social media platforms Google, Facebook, TripAdvisor, Yelp, and many more where your potential clients check for reviews.

2. It helps you manage negative reviews

You might find review management platforms that help with review generation but not with managing negative feedback. Amazeful has this feature, and it can be a massive advantage for your business. Negative reviews have a vast impact on any business. Not every negative review will harm your business, but you’re clearly not working on review management if the majority of your reviews are negative.

3. Provides white label online reputation services

If you own a marketing agency or you’re an online marketing service provider, you can use Amazeful as an online reputation management partner. Amazeful is an all-in-one solution to grow the online reputation of your clients. 

  • Replace our domain and name with your own
  • Control all clients accounts from one powerful dashboard
  • Add your custom scripts 

Visit our partner’s page for details and pricing.

4. It saves your money
  • save money

Amazeful has an impressive list of features that will be highly effective for your online reputation. You can check them here.

But saving money is probably one of the essential advantages you get when using the platform. Almost 356 billion U.S. dollars were spent on digital advertising in 2020. Unfortunately, the effectiveness of customer conversion from online ads is dropping. Increasing your online reputation will help with customer conversion, which will bring more sales and profits.

What better way to promote your business than to have your customer talk about it.

Positive reviews will build a solid online reputation hard to match by your competition.

Сlick here to check our latest special offers.

How can Amazeful help with online business reputation management?

Your business is always under the spotlight when it comes to online reputation. No matter what business you own, potential customers start their first interaction with you through an online search. What they find about you has to make a positive impression; otherwise, you lose customers and money. That’s why working on your online business reputation management is fundamental to your success and growth. 

What do we mean when we talk about online reputation management?

It is the process of creating and managing what is said about you online. Based on this, potential clients will perceive your business in a positive or negative light. It includes online reviews on Google, TripAdvisor, Yelp, and other review sites and comments on social media.

Can I manage online reputation for business myself? 

Yes, you can, but it requires a lot of time, money, and energy. You have to spend hours each day to ask your customers for new online reviews, monitor negative feedback, analyze each review to understand your business weaknesses. Instead, you can invest in an internet reputation management company like Amazeful to automate these processes and free up your time so you can spend it on improving other parts of your business. 

What businesses need online reputation management?

In fact, all business needs to work on their online reputation, doesn’t matter if it’s a small local business or a big international company. Large multinational business reputation works the same as Small business reputation management just needs a lot more human resources to manage

Online brand reputation management services

Amazeful can help you work with reputation management reviews much more efficiently, save your time & money.

Let’s dive into a few ways a reputation management company can help your business:

Generate fresh customer reviews 

Customers trust people, not brands. That’s why your business needs more positive and fresh reviews online from your actual customers. This way, you will attract more new customers, increase trust in your brand and rank higher in Google search (which means more potential clients will find you online). 

Amazeful reputation management platform is a perfect solution to automate the process of gaining customer reviews. It integrates with your customer relationship management system (CRM) or website and sends automated review requests to your customers (via email or SMS). 

 What benefits do you get?

  • With automation, you get more reviews posted online, increasing your online visibility and attracting more customers.
  • You can direct your clients to any review site like Google or Facebook. Amazeful also connects with any sites that matter to your business, including industry-specific ones. In summary, you can select where to send your customer to leave a review and increase your rating on different review sites that are significant for your business growth.
  • A customer can overlook your review request because he receives tens of emails every day. In this case, friendly review reminders will be your best automation tool for a greater conversion rate. 

Manage negative reviews

 An essential part of online reputation services is managing negative reviews. Negative feedback definitely can ruin your business’s online reputation; that’s why you must work on it. You can’t wholly avoid negative reviews, but with Amazeful, you can minimize the number of negative feedback posted about your business online. 

 How does it work?

The Amazeful platform can survey your customers to see what they think about your business before they get asked to leave a review. Once you receive negative feedback, the system will forward you that information so you can deal with it asap and mitigate the issue offline. 

94% of consumers say that bad reviews have convinced them to avoid a business. Before negative feedback drives your customers away, invest in a reputation management platform. Check our amazing specials and discounts 

Review monitoring and analytics

Online reputation management services are not only about collecting reviews but also about reports and analytics. To stay on top of your online reputation, you need to monitor what customers say in reviews and what ratings you have. It’s hard to go through every single review site and check each customer’s feedback. 

With Amazeful, you get a simple and powerful dashboard with all reviews you received and overall ratings. With a centralized dashboard, it’s easier to monitor your online reputation and improve your business. You have all your negative and positive reviews in one place, and you can analyze feedback faster and define what business processes need improvements to increase customer experience. 

Share your best reviews on social media or your website

 Reputation management services like Amazeful are a great social sharing tool by allowing you to display an aggregation of all your reviews on your website with the help of widgets. Whenever you get a 5-star review, Amazeful allows you to share it automatically on social media platforms like Facebook, Twitter, and more. You can do the same on your website with easy-to-use website widgets. Showing customer testimonials on your site establishes credibility in potential clients’ eyes and increases the conversion rate.

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6 Ways To Market Your Business Without Paid Advertising

“How can I market my business without paid advertising?”

It can become very expensive for businesses to execute paid advertising. There are multiple other avenues you can explore when it comes to advertising your business. We’ve put together 6 ways you can market your business without paid advertising.

1. Selling through video content

Selling through video content is one of the most effective ways to sell to the younger generation (under 40’s). Studies have shown that people in this age category spend 100 minutes a day watching video content per day. This is a huge opportunity for marketing your business as long as your video grabs their attention and gives them a reason to keep watching. The main platforms displaying video content are YouTube, TikTok, and Instagram.

2. Increasing your social media presence

Having a social media account for all the popular platforms is the best way to really get your brand noticed. Having the same social tag for all of your accounts also helps your audience identify your business. Increasing your social media presence is essential in order to gain the attention of your target audience and being able to connect with them organically and gain your trust.

3. Using email marketing to gain leads

Email marketing is a great form of marketing if you don’t want the big corporations controlling who can and can’t see your content on a regular basis. For example, Instagram’s algorithm changes quite often and if you rely solely on Instagram for your leads and they shut down (touch wood they don’t!) then you’ll have no audience of your own. This is why you should be implementing email marketing for those just-in-case situations that could potentially cost you your entire business income.

4. Boosting your Google rankings through SEO

A good Search Engine Optimisation (SEO) strategy will allow you to connect more with your target audience and will lead to increased website traffic and organic visibility. The first Google listing receives 33% of all search traffic so I’d definitely recommend implementing an SEO strategy into your business.

5. Writing optimized blog posts

Optimizing your blog posts consists of a lot more factors than you might think. Make your blog clickable by including a catchy title or headline that will intrigue your reader. Keep the paragraphs short (like this blog you’re reading now.) Also, you should be adding links when necessary but make sure to not overdo it otherwise you’ll seem too “salesy” and people will begin to not trust you and your opinions. Writing an optimized blog post tells Google that you have a specific audience you want to attract and a niche topic.

6. Encouraging happy customers to share their experiences through reviews

There’s no better marketing than an honest review from a previous customer. Having positive reviews is the best way to grow your customer base and excel in the online space as a business. Here at Amazeful, we thrive on knowing that our platform is growing businesses every day. We automate the review process by sending gentle reminders to your customers to leave a review. If the review is positive with a high rating it will go directly to the site of your choosing, and if the review is negative it will send a private message to you so your online reputation doesn’t get damaged and you can fix the issue offline. More positive reviews essentially mean more clients for your business which then leads to more sales and continual growth for your business. This process encourages your happy customers to leave positive reviews for your business.

To learn more about our services, visit our website here or call us on 0478 486 878

3 Essential Tips to Kickstart Your Business

Success from Amazeful Reviews

3 Essential Tips to Kickstart Your Business

Starting a business can be exhilarating and fun at the best of times but it can also be very overwhelming if you don’t have the right measures in place. We’ve put together 3 essential tips to help you kickstart your business.

Success from Amazeful Reviews

  1. Do your research.

Ensure that you have something unique to bring to the table to set yourself apart from your competitors. Research your niche and identify what your target market is really looking for and find a way to provide that for them. Make sure your product or service is actually in demand and there are people out there willing to pay for it. Also have a look at what your competitors are doing – how can you do it differently or better?

 

2. Automate as many things as you can.

As a business owner you’re going to find that time is your most valuable asset. If you can automate 50% of your tasks, you’re setting yourself up for success. A business takes a lot of time and effort to set up and even more time to sustain. The Amazeful platform is all about setting you up to have a successful business through your customer reviews. 

 

3. Network.

Networking may sound scary at first but trust me when I say this, you’re going to want connections. Connect with local entrepreneurs and business owners in the area. Almost every successful business owner loves to talk about themselves so ask questions, listen and learn – remember their business knowledge is super important to you at this stage. Connections through networking is why most business owners are successful today. 

 

And an extra tip for you..

 

4. Carry your business card EVERYWHERE.

You’ll never know who you’re going to bump into on your weekly grocery run or that trip to the coffee shop so always be prepared and have a few business cards on hand!