8 Tricks to Increase Google Reviews in 2022

So, how to increase Google reviews?

Increasing your Google Business reviews should be easy if the proper steps are followed up. Today they are a must for any business, and the reason is pretty obvious – customers search for companies on Google all the time. Fresh and positive Google reviews are the best tool to attract new customers.

But, how to get more reviews? Let’s discuss in this in the following article.

1. Make Sure You Have a Google My Business Account

The first thing you need to do is to ensure you have a valid Google My Business (GMB) page setup for your business. GMB is an essential marketing tool for any company. With Google My Business, you can set up your business profile, so clients can call you, make reservations, find your address, and the most important – leave Google reviews. Business Profiles appear in Google Maps and in the local results of Google Search.

To learn how to setup your Google My Business page for the first time please see our guide below.

2. Ask Your Customers for Reviews

To say that customer reviews are important is an understatement. Just a few sentences in a review will have more influence on your consumers than your entire website. Even a half-a-star difference can be all it takes for a shopper to choose a competitor over you.

To get those sentences or increase your Google review rating by an extra star, you need to ask your customers for reviews. Of course, asking for reviews can feel awkward, but the truth is that people generally love to share their opinions; they don’t know the opportunity is there.

The importance of asking customers for reviews

Chances are, you already know the power of Google customer reviews from your own shopping experiences. Just think about the number of times you’ve been comparing reviews for products or services before making a purchase decision. And only followed through because other customers’ positive Google reviews gave you the confidence to do so.

Considering 84% of consumers trust online reviews, what other people have to say about your business carries a lot of weight.

Your next question might be: How to ask customers for reviews? To help, we’ve put together a list of 12 actionable ways to ask for Google reviews. Follow this link. 

3. Make it Easy to Leave a Review

The easier it is for customers to leave a review, the higher chances they will do it. However, in the end, all people are busy, and leaving a review can be time-consuming. Create an easy-to-use template that your customers can quickly fill out to streamline this process. 

Here are a few tips on how to build an effective review request: 

  1. Keep the message or email review request short 
  2. Include a link to the website you’re requesting a review for, such as Google
  3. Personalize your request with the customer’s name 
  4. To motivate your customers and show that you value their time, offer a small incentive for anyone who leaves a review (a discount or a gift card). 

Try to test different email and message templates to define what is working the best for your business. It’s easy to do with a template creator from Amazeful. It is a review automation platform that, among other things, allows you to customize your message and email review requests. You can do it to your taste and brand all of your invitations. 

Amazeful has a variety of features that can boost your Google reviews and online reputation. Check this article to know how can Amazeful help you get more reviews. 

4. Automate the Google Reviews Follow Ups

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5. Address Negative Reviews ASAP

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6. Use QR Codes Boost Google Reviews

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7. Invest in a Reputation Management Platform

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8. Provide Service Worthy of Reviews

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How to Setup Google My Business

To get started with Google Reviews you will need to setup Google My Business. The reviews your business receives will be linked to the account you setup using the following 6 steps. After you have setup your Google My Business using the instructions below you can visit our tutorial on How To Optimize Your Google My Business Listing.

Step 1

Go to https://www.google.com/business

Step 2

Sign into your Google Account or create one.

Step 3

Enter your business’ address or claim an existing listing (if one already existed but you were not in control of it).

Step 4

Fill out all the information for your business.

Step 5

Submit your business for verification.

Step 6

Google will then send you a post card with a PIN to check you are in fact the owner of the business.

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