5 Easy Tricks for Google Maps Optimization in 2022

google maps

Google Maps optimization should be a top priority in your marketing strategy if you want to be discovered by new local customers. It is a free tool that can help you stand out from competitors and become the #1 business in your area. But, it is not that easy. Creating a listing on Google Maps is not enough to start receiving bookings and calls from new customers. These benefits are achievable if your listing has strong visibility.

In this article, we’re going to discuss how to create your Google Maps listing and cover the most effective and easy steps to optimize it.

How to get your business listing to rank higher on Google Maps?

Add your business to Google Maps

If you don’t have a business listing on Google Maps follow these steps:

  1. Go to Google Maps and search for your business name.
  2. If your business name does not appear, click ‘Add a missing place to Google Maps’.
  1. Provide information about your business such as place name, category, address, and more. Click ‘Claim this business’.
  1. After that, you will be redirected to Google My Business (GMB) where you can create a Google Business Profile and claim your Google Maps listing. Learn how to create a Google Business Profile here.

Claim your business listing

When your Google Maps listing is ready, it is important to claim it. When you claim your listing, you can provide many more details about your business such as hours of operation, description, pictures, pricing information, and more.

Claiming a Google Maps listing is easy. Once you provide all the information for your Google My Business profile, choose a way to verify your business listing.

Add information about your business

The more information about your business you provide, the higher your Google Maps listing will rank. Try to complete every section in your Google My Business profile to show Google algorithms that your business is active, open, and ready to take on new customers.

The following sections are the must complete in your profile:

  • Name
  • Address
  • Phone
  • Website
  • Hours

Also, it is highly recommended to complete these sections to rank higher:

  • Category and attributes
  • Products and services
  • Questions and answers

Add photos

Such simple action as adding photos can help your Google Maps listing rank higher for 3 reasons:

  1. Adding photos demonstrates to Google that your business is active which positively impacts your ranking.
  2. Google displays photos in local searches, so posting quality photos regularly can increase engagement and attract new customers.
  3. By adding new, beautiful images you show potential customers what exactly you offer and increase trust in your business.

Get Google reviews for Google Maps optimization

It is not a secret that Google loves customer reviews. For that reason, it is important to generate as many positive reviews as possible if you want to rank higher in search results.

Some of your customers may leave reviews on their own, but simply waiting for new reviews without asking for them is not the most effective plan. You need to be proactive and ask for reviews yourself. You will be surprised how many of your satisfied customers will be happy to share their positive experiences. You just need to ask.

The best approach is to automate review generation with the right tool. With Amazeful, you can automate this process and send review requests to all your customers to ensure a higher review conversion. By automating review requests, you can collect and display more positive reviews on Google Maps and increase your rank.

Click here to learn more about review automation with Amazeful or start a 7-days free trial.

Last but not least – don’t just ask for reviews, remember to reply to them. When you reply to reviews, you mitigate the damage of negative reviews and show your prospects that you are attentive to your customers and ready to solve their problems.

Collect Video Reviews With The Amazeful Platform

video reviews

Competent marketers know that the most valuable asset for any business are satisfied customers. 

Even if you create the most qualitative product on the market, it doesn’t mean you have enough credibility from potential clients. However, when your satisfied clients share authentic reviews about your product it attracts more clients and makes your business reliable.

What is better than regular clients’ reviews? Only video reviews. Videos are the most entertaining and engaging content type that exists. They are preferred by 79% of the people to find about the company or product. 

Unlike video reviews, text reviews are easier to collect and display. Text reviews with no details about the customer or anonymous reviews may not seem real, even if they are written by real people. Video reviews are harder to fake and add a feeling of authenticity, much more than audio or text reviews. Besides, video reviews perform better on websites and show higher conversion rates, than any other review type. 

The Amazeful platform handles the capturing and sharing of your video reviews so you can build trust and transparency with your prospects. In minutes you can collect video reviews from your customers without any technical knowledge.

Why should you be using video reviews? 

  • Video reviews get a 35% higher conversion rate than standard reviews.
  • 2 out of 3 people would like to make a purchase after watching a review video.
  • 59% of users prefer watching videos over reading text.
  • Video triggers emotions. When a customer is thankful and enjoys using a product, a potential client will feel it through the video too.

With Amazeful, you can automatically request video reviews from your happiest clients and get notified when a new review comes in. 

How does it work?

  1. The customer will be sent an automated email or message with a request to review your business.
  2. The email or SMS request will include a link that a customer can use to record a video directly in their browser on their phone, laptop, or computer which is sent to your dashboard.
  3. You can use collected video reviews in advertisements, share them on social media, showcase them on your website through Amazeful’s widgets, and more.

Collecting video reviews is tiring and time-consuming if you do it yourself. However, with a tailor-made platform like Amazeful, you can collect and publish video reviews with ease. 

Video review requests are mobile-friendly and responsive. Your customers can easily record a video review from any camera-enabled device. 

To ensure a higher conversion rate, we created friendly automated video review reminders that are sent to your customers who didn’t interact with an earlier request.

Once you’ve got video reviews, they will be one of the most valuable pieces of content you’ll have.

Video reviews will become a big advantage over your competitors and attract more potential customers to your business. Your audience will be able to see the value you offer to your clients through authentic video reviews. 

Start gathering powerful video reviews with Amazeful today! Check our latest specials here. 

Why Are Yelp Reviews Important For A Business?

yelp for business

When it comes to customers, more and more people are turning to online reviews (instead of asking a friend) to decide which product or service to purchase. Reviews are important to customers because they can learn about the experience of others with your business. It is the same word-of-mouth referrals but in the online space. Google, Yelp, and Facebook are the most popular places when you decide where to direct your customers to leave a review. Today we will be talking about Yelp reviews and their positive impact on your revenue and online presence. 

What businesses use Yelp? 

The Yelp platform is a perfect place for local businesses.

It has an extensive list of business categories that you can check here. It includes hotels & travel, restaurants, shopping, home services, financial services, and more. 

This review site fits almost any business. 

Yelp Statistics

Yelp has 73 million unique monthly users on the mobile app and over 100 million unique monthly users on their desktop site. 

  • 69% of users are millennials and Gen X.
  • 45% of customers visit Yelp before making a purchase.
  •  What benefits can your business get from Yelp reviews?

What benefits can your business get from Yelp reviews?

1.Listing on Yelp, it is excellent for SEO (Search Engine Optimization)

Lots of positive reviews can increase your online visibility and local SEO rankings. As a result, your business will show up higher in the search results, and more potential customers will choose you over competitors. 

2. Improves customer trust

Having a large number of positive reviews helps earn customer trust and loyalty. For example, people will visit a new restaurant if others say positive things about it. Conversely, if there is no feedback on a place or negative feedback like “the food wasn’t great” or “the service was unprofessional” customers will avoid it. Besides, only 48% of consumers would consider using a business with fewer than 4 stars – which means businesses with ratings lower than 4 are risking losing around half of the potential customers searching online. 

3. It helps you improve your business 

You won’t know what you need to improve in your business unless your customers tell you. Сlients feedback is an essential tool that helps you make your business better and grow faster.

In this case, negative reviews might even be helpful for you because they show what exactly you need to change:

  • whether it’s the quality of goods
  • performance of staff, or food delivery.

Besides, if you answer negative reviews as quickly as possible and find the solution for the unhappy client – it won’t ruin your online reputation. On the contrary, it might even improve your credibility in the eyes of potential clients because they will see how fast and professional you are in problem-solving. 

How to generate more positive Yelp reviews? 

Except for managing Yelp reviews (responding to each review, managing negative reviews, and following up with customers), you need to generate new reviews regularly. 

Why is it important? 

Because 73% of consumers only pay attention to reviews written in the past month. It sounds like bad news, but there is always a solution. The secret is straightforward: You have to ask for reviews! 

The recent survey shows that 72% of customers that were asked to write a review went on to do so. This number looks much more optimistic, right? 

Few ways of asking for reviews:

  • Via email
  • On a receipt
  • In-person
  • Over the phone
  • On the business card
  • Thought the social media
  • On marketing material

 These methods are all working and worth trying, but if you’re looking for the most effective and time-saving way, you should try a reputation management platform. 

 It has a few features that make it the best solution for review generation:

  1. It integrates with your current CRM or website systems and sends automated review requests (via email or SMS) to your customers. You only need to set up this process once, and you’ll get a regular review flow. 
  2. It sends friendly review reminders to your clients for higher chances to get 5-star reviews.
  3. Once you receive a negative review, it sends it to you privately, so you can solve the client’s problem before it escalates. This way, you can have better control over your online reputation.

Take advantage of Amazeful today – check our latest specials here.

How To Attract More Customers To Your Local Business?

local business

Customer acquisition might not be the easiest task, but it’s something your business needs to thrive. Clients are the basis of any business, giving you revenue and brand awareness. Even if you build up a loyal customer base, new customers are key to scaling the business for the long term. You can’t always depend on repeat customers because they can move away or do less spending one day. 

Whether you’re a new business or have been working for years, the following tips might be helpful to get more customers and increase sales. Let’s dive into the details.

Build a mobile-friendly website

Bringing new customers starts with building your visibility online. A mobile-friendly site is the foundation of your online visibility. 

What does mobile-friendly actually mean?

It means displaying a different ‘version’ of your website to visitors viewing your site from mobile in order to give them a better experience. It’s known that 70% of the whole web is on mobile-first indexing. In terms of SEO, it means that Google indexes the mobile version of your site instead of the desktop one. 

So if your site isn’t mobile-friendly, it won’t see high rankings. 

You can quickly test your site’s current mobile friendliness using Google’s free tool.

Create a Google My Business listing 

Google My Business is a free online business listing. Claiming your Google My Business profile means you’ll show up in Google maps and Google search results. Google is the most used search engine globally, and nearly half of searches are for local businesses.

Why does it matter?

The more complete your business listing is, the higher you will rank in relevant search results. Businesses that claim a Google My Business profile typically receive more clicks and are more likely to attract new customers to their physical location. Besides, Google listing ensures your clients see the correct information about your business when searching for you. 

Collect more reviews 

It’s already proven that customer reviews win attention and new clients. Statistics show that the greater part of customers use reviews to determine what products or services to purchase. 

At the same time, many customers distrust businesses with ratings below four stars, and companies with higher average ratings are more likely to see traffic converted to sales. 

Asking clients to leave a review can be a winning marketing strategy for your local business. 

How to engage customers to leave a review?

  • Create an email sequence to follow up with customers and gather writeups about their experience
  • Engage with customers face-to-face and ask for a review in person 
  • Write a short and eye-catching review request on your menu or list of services 

If you’re looking for a more convenient and time-saving solution, try the reputation management platform. It helps you automate gaining customer reviews. Businesses that automate review requests can often double or triple the review volume. 

Amazeful sends an automated email or SMS review request to your clients with a link to leave their feedback on review sites like Google, Facebook, Yelp, etc.

It’s not only an automation solution, but it also helps you deal with negative reviews, analyze your online reputation and improve customer experience. 

Click here to request a demo.

How To Ask Clients For Google Reviews?

A clear understanding of how to get reviews on Google is essential for any business’s success. It’s a perfect way to boost search engine optimization, attract new customers and build loyalty. 

How do you get reviews on Google? Have you ever asked this question? For many businesses, it is a manual process. It takes time and requires patience. But there is an easier, faster, and automated way to get more customer Google reviews.

This article will help you understand how to start asking for Google reviews painlessly and grow your online reputation. 

We will discuss:

  • Why should you ask for Google reviews?
  • How to set up Google My Business to start asking for reviews?
  •  How to ask customers for Google Reviews?

Why should you ask for Google reviews?

  1. Google reviews greatly influence customer behavior. The majority of people read online reviews when they choose a service or a product. The first place they go is Google. If most of your reviews are positive, then more potential clients are likely to choose your business. For this reason, most business owners want to know how to increase google reviews.
  2. Google ranks businesses with fresh and qualified reviews higher in local search. It gives your business credibility and engages more customers. 
  3. Reviews help you understand which areas of your business work well and which need improvement. Not all reviews are fair, but some of them can provide you with valuable information on how to improve your customer experience. Besides, with the Google review management solution, you can easily manage negative feedback and deal with it before it is published on review sites. 

How to set up Google My Business to start asking for reviews?

To start receiving more Google business reviews, you need to set up a Google My Business account. It lets you show up in search results when people are looking for your company online. 

Follow these steps to create and claim your account:

  1. Go to Google My Business.
  2. Click ‘Manage now.’
  3. Provide the basic information about your business (business name, address, website, phone number, etc.).
  4. Request to claim your business. You can do this by locating your Business profile on Google Maps or Google search and requesting to claim it.
  5. Provide information that Google will ask to verify ownership of the business.

 How to ask customers for Google Reviews?

How to request a google review? A question that worries any business owner. You can find dozens of online articles that tell you how to ask for reviews manually and when and how to ask for customer feedback. All these methods are worth trying, but they don’t guarantee you a regular flow of fresh reviews and take time. When you use Amazeful – a google review management software, you spend your time more effectively and get more positive reviews using an automation solution. 

How to ask for a google review with Amazeful?

Your customer will be sent an automated email or SMS to review your business. It is a perfect automation solution to get more reviews posted online, increasing your visibility and attracting more clients. If a customer overlooks your review request, he will be sent a review reminder for a greater conversion rate.

Why does your business need a Google reputation management platform?

1. To save your time

As a business owner, the last thing you have time for is managing review sites and asking for customer feedback. You can hire a person who will do this work for you, but having a google review automation will be cheaper and much more effective for your online reputation. 

2. To improve your online reputation on Google

People make decisions about purchases fast – only with one Google search. If your reviews are positive, you’ve likely to attract a new client. If most of them are negative or you have only a few reviews posted on Google, your potential client will move on to your competitor. With Amazeful, you can easily manage your negative reviews. Once you receive a negative review, it will be sent to you privately, and you can find the solution for the client’s problem offline. This way, your negative reviews won’t be posted online, ensuring a greater online reputation on Google. 

3. To get more reviews posted on Google 

With the GMB reviews management solution, you won’t be askingHow to get more Google reviews?’. Once a new client appears in your customer list, he will be sent a review request to share his experience with your business. This way, you will cover all your existing customers, and new reviews will be automatically posted on Google. The more reviews you have posted, the better for your business. You rank higher on Google, get more clients, and your business grows.

4. To make the process convenient for your client 

It is essential to make the process of review requests convenient for your client. If the process is hard, long, and requires hundreds of steps, you probably won’t receive a new google my business review. Amazeful makes this process as simple as possible. A few clicks and you get a new review posted on Google. 

Try Amazeful today – click here for our latest specials. 

How can Amazeful help you get more reviews?

Reviews
Your business reputation will never improve if you don’t work on generating more online reviews. They can boost your local SEO, increase credibility in your business and get more revenue. People always turn to reviews to claim the quality of the services or products. Shop reviews, restaurant ratings, movie reviews, hotel reviews – the list can be endless. It is essential for us because we want to ensure we choose the best quality on the market. For this reason, online reviews should be an essential part of your marketing strategy. 

This article will be helpful for you if you are:

  • A business owner looking for ways to grow business and increase revenue
  • A service provider or agency looking for ways to provide online reputation services for your clients

So, how to collect customer reviews?

The majority of articles suggest simply asking your current customers to leave a review. It sounds easy, but based on our clients’ feedback, businesses don’t regularly ask for reviews because doing it manually and asking each client for review is time-consuming and challenging. 

The key for efficient review generation is making it comfortable, easy, and quick both for you and your customers. You can achieve this with Amazeful, a reputation management platform that automates the entire process of gaining customer reviews. 

How can Amazeful help you collect customer testimonials?

The Amazeful platform makes the process as easy as possible with the help of automation

Amazeful integrates with your CRM or website to sync your customer database and start sending automated review requests right away. You can select when and how the review request will be sent to your client. It can be sent immediately (once a new customer appears in the database) or in a few hours. Sometimes clients can miss your review requests because of tens of emails and SMS they get every day. In this case, you can send a follow-up invitation and remind a client about yourself in a friendly way. 

This process is simple, easy to set up, and beneficial for any business. 

  • You use the magic of automation and don’t waste time asking the customer to leave a review manually
  • It increases the number of new reviews posted each month. Your business will grow and get more revenue
  • Review reminders ensure a higher chance to get more 5-star reviews for your business

It’s an excellent solution for business owners and marketing agencies who want to grow their clients’ businesses.  Amazeful also provides white-label online reputation services. You can manage all of your clients from one powerful, white-labeled dashboard branded with your company name and logo. Check the details of our reputation management reseller program here.

automated review requests

Amazeful integrates with sites that are important for your business

When it comes to reviews, the platform where they are posted matters. Amazeful integrates with tens of review websites that your potential customers regularly visit to check your business reputation. You can choose where to send customers to leave a review when you set up follow-up automation.

The most popular place for posting reviews is Google. It has 86.9 billion total monthly visits. So having automated google reviews posted means more potential clients will choose your business. 

Having more reviews has other benefits, such as a higher ranking for local SEO, a big credibility boost, and better online exposure.

Amazeful integrates both with review sites and social media platforms. Working on Facebook reputation management has huge benefits for your business:

  • Boost credibility
  • Increase organic reach
  • Get new clients with the power of positive reviews

 With the help of Amazeful, you can post reviews on the most popular social media platform and build transparent communication with existing and new clients. 

 Conclusion

 Having a regular flow of fresh online reviews gives you a huge advantage and helps you be ahead of your competitors. However, it is almost impossible to do it effectively without an automation solution.

Amazeful can do this work for you and manage all the stages of review generation. Using Amazeful streamlined review request process, you will follow up all your customers and get the reviews your business needs.

 Check the effectiveness of Amazeful reputation management today – Click here for our latest specials.

How can Amazeful help with online business reputation management?

Your business is always under the spotlight when it comes to online reputation. No matter what business you own, potential customers start their first interaction with you through an online search. What they find about you has to make a positive impression; otherwise, you lose customers and money. That’s why working on your online business reputation management is fundamental to your success and growth. 

What do we mean when we talk about online reputation management?

It is the process of creating and managing what is said about you online. Based on this, potential clients will perceive your business in a positive or negative light. It includes online reviews on Google, TripAdvisor, Yelp, and other review sites and comments on social media.

Can I manage online reputation for business myself? 

Yes, you can, but it requires a lot of time, money, and energy. You have to spend hours each day to ask your customers for new online reviews, monitor negative feedback, analyze each review to understand your business weaknesses. Instead, you can invest in an internet reputation management company like Amazeful to automate these processes and free up your time so you can spend it on improving other parts of your business. 

What businesses need online reputation management?

In fact, all business needs to work on their online reputation, doesn’t matter if it’s a small local business or a big international company. Large multinational business reputation works the same as Small business reputation management just needs a lot more human resources to manage

Online brand reputation management services

Amazeful can help you work with reputation management reviews much more efficiently, save your time & money.

Let’s dive into a few ways a reputation management company can help your business:

Generate fresh customer reviews 

Customers trust people, not brands. That’s why your business needs more positive and fresh reviews online from your actual customers. This way, you will attract more new customers, increase trust in your brand and rank higher in Google search (which means more potential clients will find you online). 

Amazeful reputation management platform is a perfect solution to automate the process of gaining customer reviews. It integrates with your customer relationship management system (CRM) or website and sends automated review requests to your customers (via email or SMS). 

 What benefits do you get?

  • With automation, you get more reviews posted online, increasing your online visibility and attracting more customers.
  • You can direct your clients to any review site like Google or Facebook. Amazeful also connects with any sites that matter to your business, including industry-specific ones. In summary, you can select where to send your customer to leave a review and increase your rating on different review sites that are significant for your business growth.
  • A customer can overlook your review request because he receives tens of emails every day. In this case, friendly review reminders will be your best automation tool for a greater conversion rate. 

Manage negative reviews

 An essential part of online reputation services is managing negative reviews. Negative feedback definitely can ruin your business’s online reputation; that’s why you must work on it. You can’t wholly avoid negative reviews, but with Amazeful, you can minimize the number of negative feedback posted about your business online. 

 How does it work?

The Amazeful platform can survey your customers to see what they think about your business before they get asked to leave a review. Once you receive negative feedback, the system will forward you that information so you can deal with it asap and mitigate the issue offline. 

94% of consumers say that bad reviews have convinced them to avoid a business. Before negative feedback drives your customers away, invest in a reputation management platform. Check our amazing specials and discounts 

Review monitoring and analytics

Online reputation management services are not only about collecting reviews but also about reports and analytics. To stay on top of your online reputation, you need to monitor what customers say in reviews and what ratings you have. It’s hard to go through every single review site and check each customer’s feedback. 

With Amazeful, you get a simple and powerful dashboard with all reviews you received and overall ratings. With a centralized dashboard, it’s easier to monitor your online reputation and improve your business. You have all your negative and positive reviews in one place, and you can analyze feedback faster and define what business processes need improvements to increase customer experience. 

Share your best reviews on social media or your website

 Reputation management services like Amazeful are a great social sharing tool by allowing you to display an aggregation of all your reviews on your website with the help of widgets. Whenever you get a 5-star review, Amazeful allows you to share it automatically on social media platforms like Facebook, Twitter, and more. You can do the same on your website with easy-to-use website widgets. Showing customer testimonials on your site establishes credibility in potential clients’ eyes and increases the conversion rate.

Try Amazeful today

Social Proof: Why is it essential for your business?

Have you ever purchased a product or service after a recommendation from somebody else? That is social proof in action. People strive to fit with the rest of the crowd, and it’s not just a marketing idea – it’s a proven psychological theory. We are social animals. That’s why the actions and recommendations of others influence our decisions in a variety of ways, including our purchasing behavior. 

In marketing, social proof offers a massive variety for growth and sales. Therefore, entrepreneurs implement this psychological theory into a marketing strategy to influence purchasing decisions. 

When people shop, they look for reviews and recommendations of others before making a purchase. That’s why reviews are one of the most vital social proof forms to generate sales for any business.

How to use social proof in your business?

1. Generate more reviews and testimonials 

91% of consumers read online reviews before making a purchase. That’s why it is essential to generate positive customer reviews and make them visible to potential clients. 

Reviews help potential customers understand the quality of your products and get to know your business better from the experiences of others. The more 5-star ratings you get, the more likely the next potential client will choose you over competitors. 

Thankfully, there are tools that you can use to generate more positive reviews without spending lots of time. For example, Amazeful helps you collect reviews automatically and post them on review sites that matter for your business. By having current and ongoing positive reviews, your business will show up at the top of Google search, and more customers will choose you. 

 2. Display testimonials on your website

To increase the conversion rate on your site, you have to include testimonials from other clients. 63% of shoppers are more likely to purchase from websites with reviews. Therefore, simply having a customer reviews section can be enough to earn visitors’ trust. It is proof that you have real customers and your business is legitimate. Besides, a good customer testimonial can explain the benefits of your product or service. 

The Amazeful platform can help you embed your testimonials on your website, no programming knowledge is required. One of the platform’s features is a website widget that will display your latest and greatest reviews. Click here to get a 7-days trial version. 

3. Cultivate user-generated content

User-Generated Content is text, photos, and videos created by individual people (not brands) and published on social media. It influences purchasing decisions and increases trust, the same as reviews do. Fifty-six percent of consumers said user-generated content was the content they most wanted to see from brands. 

How to evolve UGC? For example, create a branded hashtag on Instagram or Twitter and encourage users a chance to be featured. Another way is to create a social buzz as Coca-Cola did with its ‘Shake a Coke’ campaign. 

Coca-Cola swapped out its logo with random names for the campaign, enabling fans to find their names. As a result, ‘Shake a Coke’ became a highly shareable promotion hugely successful in 50 countries all over the world.

Statistics Reference Material

The Power of Customer Reviews for Your Dental Clinic

Today, 77% of patients go online to search out and read online reviews of dental clinics. Potential clients want to learn about the dental practice and read other patients’ experiences before deciding which dentist to visit. Therefore getting customer reviews online has become crucial if you want to be chosen among competitors. 

The more reviews you have, the more recognizable your dental practice will seem online. After all, a potential client searching for a dentist in his area is more likely to choose a business with over 50 five-star reviews than a business with just two reviews. 

The good news is, from the recent survey, 74% of customers who were asked to provide feedback, 68% were willing to do it. So don’t hesitate when asking patients to leave a review because most of them will be happy to help you out. 

What are the main benefits of online reviews for a dental clinic?

  1. You will rank higher on Google Maps and Google Searches
  2. High star ratings increase conversions
  3. Reviews build customer trust
  4. The feedback received helps you improve your practice 
  5. It’s a cost-effective way to get more clients

How to get more online reviews from the patients? 

1. Google reviews are the backbone of any local marketing strategy. If you want your clients to leave reviews on Google, the first thing that needs to be done is to optimize your Google My Business listing. Google My Business helps businesses manage their online presence across search engines.  

Basically, it’s a source of verified information about your dental clinic, including location, opening hours, prices, and reviews from patients. 

Follow these steps to set up your Google My Business listing:

  • The first thing you need to do is visit https://www.google.com/business/  
  • Create/Claim Your Google My Business Page
  • Verify your business by phone call or email
  • Add the finishing touches (website, phone number, opening hours, photos, appointment URL, etc.

2. The most engaging way to get reviews from your patients is by asking them face-to-face after the dental procedure. Ask your сlient how their experience was and if they don’t mind leaving a review.

3. If you find it hard to get your patients to leave you a review after you ask them, there are alternative ways to simplify this task. Inexpensive reputation management platforms like Amazeful can help your business generate more reviews and save time.

What are the main advantages of using a reputation management platform?

  1. It’s a fully automated process, so you don’t have to spend time asking each client for a review. In addition, the platform can integrate with your patients’ management system and automatically send email or SMS survey requests. 
  2. You can redirect your patients to leave reviews on other sites besides Google like Facebook, Yelp, or any review site that matters for your business.
  3. You can manage your negative feedback offline and deal with the issues before they escalate.
  4. You get in-depth reporting of your online reputation to analyze and find ways to improve patients’ experience. 

Positive reviews can help you build strong relationships with existing patients and attract new ones.

Considering that clients tend to trust online reviews as much as they would a personal recommendation from a friend, it’s a time to use reviews to your advantage.

Worried about finding time to get more online reviews? Start 7 days free trial with Amazeful!

6 Ways To Market Your Business Without Paid Advertising

“How can I market my business without paid advertising?”

It can become very expensive for businesses to execute paid advertising. There are multiple other avenues you can explore when it comes to advertising your business. We’ve put together 6 ways you can market your business without paid advertising.

1. Selling through video content

Selling through video content is one of the most effective ways to sell to the younger generation (under 40’s). Studies have shown that people in this age category spend 100 minutes a day watching video content per day. This is a huge opportunity for marketing your business as long as your video grabs their attention and gives them a reason to keep watching. The main platforms displaying video content are YouTube, TikTok, and Instagram.

2. Increasing your social media presence

Having a social media account for all the popular platforms is the best way to really get your brand noticed. Having the same social tag for all of your accounts also helps your audience identify your business. Increasing your social media presence is essential in order to gain the attention of your target audience and being able to connect with them organically and gain your trust.

3. Using email marketing to gain leads

Email marketing is a great form of marketing if you don’t want the big corporations controlling who can and can’t see your content on a regular basis. For example, Instagram’s algorithm changes quite often and if you rely solely on Instagram for your leads and they shut down (touch wood they don’t!) then you’ll have no audience of your own. This is why you should be implementing email marketing for those just-in-case situations that could potentially cost you your entire business income.

4. Boosting your Google rankings through SEO

A good Search Engine Optimisation (SEO) strategy will allow you to connect more with your target audience and will lead to increased website traffic and organic visibility. The first Google listing receives 33% of all search traffic so I’d definitely recommend implementing an SEO strategy into your business.

5. Writing optimized blog posts

Optimizing your blog posts consists of a lot more factors than you might think. Make your blog clickable by including a catchy title or headline that will intrigue your reader. Keep the paragraphs short (like this blog you’re reading now.) Also, you should be adding links when necessary but make sure to not overdo it otherwise you’ll seem too “salesy” and people will begin to not trust you and your opinions. Writing an optimized blog post tells Google that you have a specific audience you want to attract and a niche topic.

6. Encouraging happy customers to share their experiences through reviews

There’s no better marketing than an honest review from a previous customer. Having positive reviews is the best way to grow your customer base and excel in the online space as a business. Here at Amazeful, we thrive on knowing that our platform is growing businesses every day. We automate the review process by sending gentle reminders to your customers to leave a review. If the review is positive with a high rating it will go directly to the site of your choosing, and if the review is negative it will send a private message to you so your online reputation doesn’t get damaged and you can fix the issue offline. More positive reviews essentially mean more clients for your business which then leads to more sales and continual growth for your business. This process encourages your happy customers to leave positive reviews for your business.

To learn more about our services, visit our website here or call us on 0478 486 878