Why Use the Amazeful White Label Marketing Platform?

white label marketing platform

A white label marketing platform is a perfect way to expand your company’s offerings without hiring people and additional training. Besides, you will save your time and get more satisfied clients. Amazeful may provide professional reputation management services to customers on your behalf. 

As an agency, offering reputation management services for your clients can rank them higher in search results, improve online presence and drive more revenue. In fact, any B2B company that wants to help their clients manage online reputation can partner with a white label solution and resell reputation management services. 

What are white-label online reputation services?

It is the process of hiring a company that handles online reputation management for your clients, but the work is branded as your own (with your logo, domain, and software name). You get professional software that you can resell to your own clients. 

Why does your business need white-label reputation management?

It saves your time and lets you provide qualified online reputation services for your clients. Your customers’ business grows as well as your own business. Your company probably has strong expertise in particular niches. Instead of becoming a professional in a new field, you can cooperate with a white label reputation management platform like Amazeful. 

What are the main advantages of a white-label solution?

Provide a 5-star reputation for your clients

Online reviews have a strong influence on customer decisions and help your clients build a 5-star reputation. Your clients probably don’t have enough time, technology, and knowledge to do qualified reputation management. You can leverage white-label reputation management and help your customers grow their business with 5-star reviews. 

5-star reputation for clients

Promote your brand 

With the Amazeful White label, you get an all-in-one solution for reputation management and promote services at your own branding. You can customize everything from domain name to logo and favicon. It lets you promote your brand and your own reputation management platform.

Make your own pricing

With your own branding, you can build up your own pricing and make it profitable for your company to provide reputation management services. We charge you, and you charge clients the amount you want. 

Why is Amazeful different from other white-label solutions? 

Powerful admin dashboard

You will manage all your clients from a completely white-labeled and powerful admin dashboard. The dashboard gives you all information you need to monitor, manage and analyze each client’s performance. An easy-to-use interface lets you switch between customers and keep track of their processes.  

amazeful-dashboard-whitelabel

Automated white-label surveys

Amazeful provides an automated solution for review generation. The platform connects to your client’s CRM system and surveys each customer, ensuring more reviews. Email and SMS review invitations are a proven way to generate clients’ feedback. Customers will often forget to leave a review – in this case, review reminders help to drive more reviews than ever. 

Implement your custom scripts

Customize the platform with your own scripts, such as live chat. With white label chat software, you can provide excellent customer support for your clients directly from inside the platform.

Get advanced reporting 

With in-depth reporting, you can check and analyze how your clients are doing. With the detailed reports we provide, your clients can analyze their online reputation and understand how to improve their business and customer experience. 

Multistage review campaigns

To ensure a higher number of reviews, we created a multistage funnel that lets your clients build a solid online reputation. If a client didn’t leave a review after the initial invitation, he might be sent a follow-up invitation and a final invitation in a few days. Reviews can be published on any review site or social media that matters for your clients, including niche-specific sites. 

Negative reviews managing

Your clients are protected from publishing negative reviews online. We provide a technology that captures all negative reviews and sends them to your customers privately. This feature is highly effective in building a positive online reputation because negative feedback can easily ruin it. 

Conclusion

Reputation matters to any business today. Having a white-label referrals platform can benefit B2B businesses serving their clients of any size and from any industry. It might be your strength that distinguishes you from competitors and gives you a massive advantage in the market. Become a partner with Amazeful today and provide world-class reputation management to your clients: https://amazeful.com/partners/.

Social Proof: Why is it essential for your business?

Have you ever purchased a product or service after a recommendation from somebody else? That is social proof in action. People strive to fit with the rest of the crowd, and it’s not just a marketing idea – it’s a proven psychological theory. We are social animals. That’s why the actions and recommendations of others influence our decisions in a variety of ways, including our purchasing behavior. 

In marketing, social proof offers a massive variety for growth and sales. Therefore, entrepreneurs implement this psychological theory into a marketing strategy to influence purchasing decisions. 

When people shop, they look for reviews and recommendations of others before making a purchase. That’s why reviews are one of the most vital social proof forms to generate sales for any business.

How to use social proof in your business?

1. Generate more reviews and testimonials 

91% of consumers read online reviews before making a purchase. That’s why it is essential to generate positive customer reviews and make them visible to potential clients. 

Reviews help potential customers understand the quality of your products and get to know your business better from the experiences of others. The more 5-star ratings you get, the more likely the next potential client will choose you over competitors. 

Thankfully, there are tools that you can use to generate more positive reviews without spending lots of time. For example, Amazeful helps you collect reviews automatically and post them on review sites that matter for your business. By having current and ongoing positive reviews, your business will show up at the top of Google search, and more customers will choose you. 

 2. Display testimonials on your website

To increase the conversion rate on your site, you have to include testimonials from other clients. 63% of shoppers are more likely to purchase from websites with reviews. Therefore, simply having a customer reviews section can be enough to earn visitors’ trust. It is proof that you have real customers and your business is legitimate. Besides, a good customer testimonial can explain the benefits of your product or service. 

The Amazeful platform can help you embed your testimonials on your website, no programming knowledge is required. One of the platform’s features is a website widget that will display your latest and greatest reviews. Click here to get a 7-days trial version. 

3. Cultivate user-generated content

User-Generated Content is text, photos, and videos created by individual people (not brands) and published on social media. It influences purchasing decisions and increases trust, the same as reviews do. Fifty-six percent of consumers said user-generated content was the content they most wanted to see from brands. 

How to evolve UGC? For example, create a branded hashtag on Instagram or Twitter and encourage users a chance to be featured. Another way is to create a social buzz as Coca-Cola did with its ‘Shake a Coke’ campaign. 

Coca-Cola swapped out its logo with random names for the campaign, enabling fans to find their names. As a result, ‘Shake a Coke’ became a highly shareable promotion hugely successful in 50 countries all over the world.

Statistics Reference Material

The Importance Of Reputation Marketing For Your Local Business

Customer Feedback

What is reputation marketing?

Digital technologies have completely changed the way we’ve lived our lives. With many customers using the Internet to find a local business, your company’s online presence and reputation become crucial. 

Reputation marketing is critical for any local business: dental clinics, restaurants, or puppy shops – all benefit from customer feedback and reviews. In turn, customer feedback is the construction material that establishes your online reputation. 

So, what is reputation marketing?

Reputation marketing highlights and intensifies positive business content like customer reviews using digital marketing channels. This marketing tool lets you generate more leads and grow your business faster. In a nutshell, it’s a strategy to promote your company’s good reputation or repairing a flawed one. 

Customers are constantly reading online reviews to identify if they should buy a particular product, eat in a restaurant or visit a dental office. Every year the popularity of online reviews has been increasing, and new statistics prove its importance. For example, in 2021, 93% of customers read online reviews before buying a product, and 94% of all purchases and appointments are made for businesses and goods with an average rating of 4 stars and above. 

As you can see, online reviews are a vital component of your business’s reputation in the public eye. 

Local reputation marketing

More than ever, potential customers are searching for local businesses online. As a business owner, if your business is a local business where you need to meet your customers face to face, you need local reputation marketing.

The main difference is that your marketing should focus on the geographical area where you provide services, so you should always mention the suburbs, postcodes, or cities where you want business from.

Google is the largest search engine, and its main focus is to provide the best results for customers searching for services in their geographical area.

However, not all customers use specific keywords like the suburb or city. Instead, they use more general terms such as: “Electrician near me,” so it is Google’s job to translate “near me” as the search area around the shopper location.

That’s why to increase your local reputation marketing, you need to help Google by clearly specifying your business location or the local area where you provide services.

what-is-reputation-marketing

An influence on purchasing decisions

As we mentioned above, people are likely to trust recommendations from previous customers. So, the more quality comments and reviews you get across different digital channels, the higher potential customers’ credibility you get. Therefore, positive customer reviews have a significant impact on purchasing decisions. It is evident that customers choose more reputable businesses among their competitors.

Your goal as a business owner is to set up your dominance over competitors using reputation marketing tools like generating positive reviews, monitoring reviews, and rapid response to them. 

How exactly do positive customer reviews increase sales? First, let’s dive into the marketing funnel:

Awareness: Potential customers learn about your business through previous clients’ reviews.

Interest: People began to search for more information about your company – explore your site, social media pages, and review websites.

Consideration: Clients compare your business with rivals to understand your weaknesses and strengths. 

Solid reputation marketing depends on what people say about your business. Usually, business owners understand the importance of positive customer feedback but rarely ask clients to leave a review. 

Eventually, it leads to an imbalance of negative and positive reviews because people are more likely to leave feedback themselves only when they are dissatisfied. As a result, it won’t help your business to grow. So, asking your clients to leave reviews about their experience should be one of the essential points in your marketing strategy. 

There are many ways to collect positive reviews website feedback, social media reviews, and of course, reviews on review websites such as:

  • Google reviews
  • TripAdvisor
  • Yelp
  • Foursquare 
  • Facebook

local-reputation-marketing

Asking each client for feedback is possible but can be time-consuming. Besides, there is a way to automate the review gaining process with a reputation management platform like Amazeful

Very easy to use:

  1. After each purchase, your customers will receive a message to review your business
  2. You can direct your customers to leave reviews on a wide variety of platforms like Google, Facebook, or any other review site that matters to you
  3. You can monitor all reviews in one dashboard and easily embed them on your website

Using an automated reputation management platform like Amazeful is the most convenient way to gather positive reviews because it saves time and money. However, remember that reputation marketing is not only about sending review requests to get as many good reviews as possible. It is also about honest feedback, which can include negative reviews too.

Negative feedback is an excellent way to improve your business because, throughout it, you can understand if a client complains about the quality of the product, the price, or the professionalism of the staff. You can use the Amazeful platform to filter and manage negative reviews too. The system captures and sends negative reviews to you privately, allowing you to deal with them offline.

Reputation Marketing Conclusion

I hope by now you have a better understanding of what reputation marketing is and how to implement it for your business.

It would be best not to underestimate the importance of local reputation marketing for any business. It will help a business grow faster, generate more leads, and stands out from competitors. Every year the popularity of online reviews has been increasing.

 In 2021, 93% of customers read online reviews before buying a product, and 94% of all purchases and appointments are made for businesses and goods with an average rating of 4 stars and above. As a business owner, you should generate more positive reviews about your business and display them on review websites like Google reviews, Yelp, and others local review sites.

User a reputation management platform like Amazeful to save time and money. Remember that reputation marketing won’t work without lots of positive reviews. So, next time you plan the marketing budget – set aside some funds for your online reputation.