5 Easy Tricks for Google Maps Optimization in 2022

google maps

Google Maps optimization should be a top priority in your marketing strategy if you want to be discovered by new local customers. It is a free tool that can help you stand out from competitors and become the #1 business in your area. But, it is not that easy. Creating a listing on Google Maps is not enough to start receiving bookings and calls from new customers. These benefits are achievable if your listing has strong visibility.

In this article, we’re going to discuss how to create your Google Maps listing and cover the most effective and easy steps to optimize it.

How to get your business listing to rank higher on Google Maps?

Add your business to Google Maps

If you don’t have a business listing on Google Maps follow these steps:

  1. Go to Google Maps and search for your business name.
  2. If your business name does not appear, click ‘Add a missing place to Google Maps’.
  1. Provide information about your business such as place name, category, address, and more. Click ‘Claim this business’.
  1. After that, you will be redirected to Google My Business (GMB) where you can create a Google Business Profile and claim your Google Maps listing. Learn how to create a Google Business Profile here.

Claim your business listing

When your Google Maps listing is ready, it is important to claim it. When you claim your listing, you can provide many more details about your business such as hours of operation, description, pictures, pricing information, and more.

Claiming a Google Maps listing is easy. Once you provide all the information for your Google My Business profile, choose a way to verify your business listing.

Add information about your business

The more information about your business you provide, the higher your Google Maps listing will rank. Try to complete every section in your Google My Business profile to show Google algorithms that your business is active, open, and ready to take on new customers.

The following sections are the must complete in your profile:

  • Name
  • Address
  • Phone
  • Website
  • Hours

Also, it is highly recommended to complete these sections to rank higher:

  • Category and attributes
  • Products and services
  • Questions and answers

Add photos

Such simple action as adding photos can help your Google Maps listing rank higher for 3 reasons:

  1. Adding photos demonstrates to Google that your business is active which positively impacts your ranking.
  2. Google displays photos in local searches, so posting quality photos regularly can increase engagement and attract new customers.
  3. By adding new, beautiful images you show potential customers what exactly you offer and increase trust in your business.

Get Google reviews for Google Maps optimization

It is not a secret that Google loves customer reviews. For that reason, it is important to generate as many positive reviews as possible if you want to rank higher in search results.

Some of your customers may leave reviews on their own, but simply waiting for new reviews without asking for them is not the most effective plan. You need to be proactive and ask for reviews yourself. You will be surprised how many of your satisfied customers will be happy to share their positive experiences. You just need to ask.

The best approach is to automate review generation with the right tool. With Amazeful, you can automate this process and send review requests to all your customers to ensure a higher review conversion. By automating review requests, you can collect and display more positive reviews on Google Maps and increase your rank.

Click here to learn more about review automation with Amazeful or start a 7-days free trial.

Last but not least – don’t just ask for reviews, remember to reply to them. When you reply to reviews, you mitigate the damage of negative reviews and show your prospects that you are attentive to your customers and ready to solve their problems.

20 Review Requests Text Examples To Build Online Reputation

review request

To build a solid online reputation, you should work on your business reviews. They provide valuable insights from current customers and greatly influence potential customers’ purchase decisions. 

Even Google encourages businesses to invite their clients to leave reviews:

You can also find instructions on how to share a link to leave reviews and where to include it:

​​Google wants to convey that review requests are highly important. That’s what encourages customers to review your business. A well-written review request can significantly increase the number of published reviews and help you grow your online reputation much faster. It is one of the essential parts of an online reputation strategy. 

If you don’t have time to send a personal review request to every customer, text message templates are a convenient way to save your time. 

Plus, text messages have a 98% open rate. It is the highest percentage in all outreach forms. 

To make the process easy and seamless, use Amazeful – a reputation management platform that automates your review requests. It allows you to do everything in one place: send review requests, collect all reviews in the dashboard, monitor and analyze your online reputation. If you’re worried about negative feedback, Amazeful sends it to you privately, so you can resolve it before it goes live. 

Want to learn more about Amazeful? Check the pricing and features here.

Not sure how and what to ask in your review request? We got you covered. Use these 20 review request text examples to achieve the best results and higher review response.

Leave us a review

These templates are perfect to increase reviews on specific review sites that matter for your business. 

“Hey, [customer name], thanks for being our customer! Would you please take a moment to share your experience with us? Just go here: {link to review website}. Thank you for your help!”

“Hi, [customer name], thanks for doing business with us! Would you kindly consider leaving us a review? {link to review website}. Appreciate your help!”

“Hi, [customer name]! How do you like your experience with us? Give us your feedback at: {link to review website}. Thank you!”

“Hi, [customer name]! Thanks for choosing us! How did we do today? Please leave us your honest review at: {link to review website}. It helps us get better!”

Rate us on Google

Google is the most popular search engine in the world. These templates will help you gather more reviews on Google and boost your SEO. 

Thanks for being our loyal customer! Your feedback is valuable for us, and we’d really appreciate it if you could take a few minutes to submit a Google review about your experience with [company name] {link to Google}.”

“It was great seeing you today, [customer name]! If we met your expectations, it would mean a lot for us if you could share your feedback. Click here [link to Google] to submit a Google review. Appreciate your help.”

“Hi, [customer name]! Thank you for choosing [company name]. It’s our priority to provide top-notch service to customers like you. We would appreciate it if you share your feedback with [company name]. Just go here: {link to review website}.

“Hi, [customer name]! Thank you for doing business with us. We really hope you enjoyed your experience with [company name], but we’d like to know for sure. Share your review about us on Google. Just go here: {link to review website}.”

Review a location

Send these templates after a customer visits your store or clinic. You can use it to thank your customers for a visit while also asking them to leave a review.

“Hello, [customer name]! Thanks for your recent visit to our store. If we provided top-notch service for you today, kindly take a few seconds to leave us a review {link to review website}. See you next time!”

“Thanks for your visit to [company name]! How did we do today? To help us, please take a moment to leave your review. Click here {link to review website} to share your feedback. Thank you!”

“Thank you for your recent visit to [company name]. We hope you loved it! Would you consider posting an online review? This helps us to continue providing great service. You can click this link to share your feedback {link to review website}. Appreciate your help!”

“Hello, [customer name]! We were happy to see you today in [company name]. Reviews help others to learn about us. Would you mind to take a few minutes to leave us a review? Please use this link to share your experience with our company {link to review website}. Thank you for your time!”

Review a product

To attract more product reviews and improve online presence, use these feedback request messages:

Thank you for your purchase! If you’re happy with your shopping experience, please share it with others. Your feedback helps us to provide the best service possible. To leave a review, click on this link {link to review website}. Thank you for your support!”

“Hope your recent purchase with [company name] was successful. We would appreciate it if you leave your thoughts about your recent experience with us. Just click on this link, and it will direct you to the review site {link to review website}. Thank you for your help!”

“Dear [customer name]! We are happy you chose [product name] from us. We are working hard to make our products the best quality possible. We would love to hear your valuable feedback about your purchase. Please click on this link {link to review website} to leave your review.”

“Hi, [customer name]! Thank you for your purchase in our online store! If you’re happy with your [product name] please take a minute to review it here {link to review website}. Thank you for your help and support!”

“Hey, [customer name]! Thanks for your recent purchase. If you don’t mind taking one minute to share your thoughts with others, it would be a big help. Click here to leave your review: {link to review website}.”

Facebook reviews

Facebook continues to be one of the most popular social media platforms. People use it to communicate with friends, but also businesses use it to show advertising and communicate with customers. One of the most popular features that a Facebook Business page offers is the option to showcase customer reviews. Plenty of fresh and positive reviews on Facebook is a great tool to grow your online reputation and attract more prospects. Use the following review requests examples to collect more Facebook reviews:

Hi [customer name]! Thank you for choosing our company. We hope you had a great experience with us! Would you mind reviewing us on our Facebook business page? Here is a link {link}. Your feedback is valuable for us because it helps us to improve our products and services.”

“We enjoyed having you as our client, [customer name]! Please take a moment to share your feedback on our Facebook page. Just click here to leave a review {link}. Thank you.”

“Hi, [customer name]! Were you satisfied with your purchase in [company name]? If so, please consider sharing your review with others. Please use this link to review our business on Facebook: {link}.”

“Thanks for shopping with us, [customer name]! Did you enjoy your visit? If you liked it, please leave us your honest review on our Facebook page: {link}. See you next time!”

Experiment with different review requests

There are no standards about how to ask for a review correctly. Use examples from this article and check what’s working the best for your business. 

The most important thing is to ask for customers’ feedback and work on your online reputation. It is the right way to grow your business and attract new customers. 

Make this process effortless with Amazeful reputation management platform. Automation on the platform allows you to collect online reviews faster and save your time for other business processes. Check the details here.

How To Attract More Customers To Your Local Business?

local business

Customer acquisition might not be the easiest task, but it’s something your business needs to thrive. Clients are the basis of any business, giving you revenue and brand awareness. Even if you build up a loyal customer base, new customers are key to scaling the business for the long term. You can’t always depend on repeat customers because they can move away or do less spending one day. 

Whether you’re a new business or have been working for years, the following tips might be helpful to get more customers and increase sales. Let’s dive into the details.

Build a mobile-friendly website

Bringing new customers starts with building your visibility online. A mobile-friendly site is the foundation of your online visibility. 

What does mobile-friendly actually mean?

It means displaying a different ‘version’ of your website to visitors viewing your site from mobile in order to give them a better experience. It’s known that 70% of the whole web is on mobile-first indexing. In terms of SEO, it means that Google indexes the mobile version of your site instead of the desktop one. 

So if your site isn’t mobile-friendly, it won’t see high rankings. 

You can quickly test your site’s current mobile friendliness using Google’s free tool.

Create a Google My Business listing 

Google My Business is a free online business listing. Claiming your Google My Business profile means you’ll show up in Google maps and Google search results. Google is the most used search engine globally, and nearly half of searches are for local businesses.

Why does it matter?

The more complete your business listing is, the higher you will rank in relevant search results. Businesses that claim a Google My Business profile typically receive more clicks and are more likely to attract new customers to their physical location. Besides, Google listing ensures your clients see the correct information about your business when searching for you. 

Collect more reviews 

It’s already proven that customer reviews win attention and new clients. Statistics show that the greater part of customers use reviews to determine what products or services to purchase. 

At the same time, many customers distrust businesses with ratings below four stars, and companies with higher average ratings are more likely to see traffic converted to sales. 

Asking clients to leave a review can be a winning marketing strategy for your local business. 

How to engage customers to leave a review?

  • Create an email sequence to follow up with customers and gather writeups about their experience
  • Engage with customers face-to-face and ask for a review in person 
  • Write a short and eye-catching review request on your menu or list of services 

If you’re looking for a more convenient and time-saving solution, try the reputation management platform. It helps you automate gaining customer reviews. Businesses that automate review requests can often double or triple the review volume. 

Amazeful sends an automated email or SMS review request to your clients with a link to leave their feedback on review sites like Google, Facebook, Yelp, etc.

It’s not only an automation solution, but it also helps you deal with negative reviews, analyze your online reputation and improve customer experience. 

Click here to request a demo.

How To Ask Clients For Google Reviews?

A clear understanding of how to get reviews on Google is essential for any business’s success. It’s a perfect way to boost search engine optimization, attract new customers and build loyalty. 

How do you get reviews on Google? Have you ever asked this question? For many businesses, it is a manual process. It takes time and requires patience. But there is an easier, faster, and automated way to get more customer Google reviews.

This article will help you understand how to start asking for Google reviews painlessly and grow your online reputation. 

We will discuss:

  • Why should you ask for Google reviews?
  • How to set up Google My Business to start asking for reviews?
  •  How to ask customers for Google Reviews?

Why should you ask for Google reviews?

  1. Google reviews greatly influence customer behavior. The majority of people read online reviews when they choose a service or a product. The first place they go is Google. If most of your reviews are positive, then more potential clients are likely to choose your business. For this reason, most business owners want to know how to increase google reviews.
  2. Google ranks businesses with fresh and qualified reviews higher in local search. It gives your business credibility and engages more customers. 
  3. Reviews help you understand which areas of your business work well and which need improvement. Not all reviews are fair, but some of them can provide you with valuable information on how to improve your customer experience. Besides, with the Google review management solution, you can easily manage negative feedback and deal with it before it is published on review sites. 

How to set up Google My Business to start asking for reviews?

To start receiving more Google business reviews, you need to set up a Google My Business account. It lets you show up in search results when people are looking for your company online. 

Follow these steps to create and claim your account:

  1. Go to Google My Business.
  2. Click ‘Manage now.’
  3. Provide the basic information about your business (business name, address, website, phone number, etc.).
  4. Request to claim your business. You can do this by locating your Business profile on Google Maps or Google search and requesting to claim it.
  5. Provide information that Google will ask to verify ownership of the business.

 How to ask customers for Google Reviews?

How to request a google review? A question that worries any business owner. You can find dozens of online articles that tell you how to ask for reviews manually and when and how to ask for customer feedback. All these methods are worth trying, but they don’t guarantee you a regular flow of fresh reviews and take time. When you use Amazeful – a google review management software, you spend your time more effectively and get more positive reviews using an automation solution. 

How to ask for a google review with Amazeful?

Your customer will be sent an automated email or SMS to review your business. It is a perfect automation solution to get more reviews posted online, increasing your visibility and attracting more clients. If a customer overlooks your review request, he will be sent a review reminder for a greater conversion rate.

Why does your business need a Google reputation management platform?

1. To save your time

As a business owner, the last thing you have time for is managing review sites and asking for customer feedback. You can hire a person who will do this work for you, but having a google review automation will be cheaper and much more effective for your online reputation. 

2. To improve your online reputation on Google

People make decisions about purchases fast – only with one Google search. If your reviews are positive, you’ve likely to attract a new client. If most of them are negative or you have only a few reviews posted on Google, your potential client will move on to your competitor. With Amazeful, you can easily manage your negative reviews. Once you receive a negative review, it will be sent to you privately, and you can find the solution for the client’s problem offline. This way, your negative reviews won’t be posted online, ensuring a greater online reputation on Google. 

3. To get more reviews posted on Google 

With the GMB reviews management solution, you won’t be askingHow to get more Google reviews?’. Once a new client appears in your customer list, he will be sent a review request to share his experience with your business. This way, you will cover all your existing customers, and new reviews will be automatically posted on Google. The more reviews you have posted, the better for your business. You rank higher on Google, get more clients, and your business grows.

4. To make the process convenient for your client 

It is essential to make the process of review requests convenient for your client. If the process is hard, long, and requires hundreds of steps, you probably won’t receive a new google my business review. Amazeful makes this process as simple as possible. A few clicks and you get a new review posted on Google. 

Try Amazeful today – click here for our latest specials. 

How to Become the #1 Real Estate Business In Your Area

Before the digital era, people asked friends and family if they could recommend a trusted real estate agent. Today the opinion of others is still important, but now customers go online to find a person who will sell them a dream house. Searchers visit real estate review sites and decide what realtor will be the perfect match for them based on ratings and reviews. 

Purchasing a house or an apartment is one of the biggest financial decisions in people’s life. For this reason, your prospects want to be sure that your real estate business is trustworthy and you have experience selling many properties. 

How to become a credible real estate agent and the #1 in your area? Read this article to know. 

Step №1 Register on the review sites

Now more than ever, it’s important to get Google reviews. The first thing your prospects will do is go to Google and search for a real estate agent. To ensure potential clients can find you, go to Google My Business and register a free business profile. It allows you to show up on search results, and your existing clients will be able to review your business on Google. 

Sites like Google or Yelp are an absolute must but don’t forget about niche-specific sites that highly-qualified prospects visit too. For example, you can register your account on Zillow – a specifically designed platform for real estate. Your customers can rate you as an agent and share their reviews. 

You can also register with Realtor.com and Rate My Agent. 

Step №2 Start asking your existing clients for reviews.

Once your profiles on review sites are ready – start asking your clients for reviews! Online reviews are the main ingredient for your business growth. 

  • The more positive reviews you get, the more likely prospects will choose you as their agent.
  • Reviews increase trust and credibility. It means that you will get more leads that can convert into customers.
  • You will rank higher and more people will find you. Google rewards businesses that have frequent and positive reviews. 

How to ask for reviews?

Let’s start with the classical ways:

  • Ask in person after the closed deal
  • Create ‘leave a review’ cards
  • Send emails with review requests to your clients 
  • Send message review requests to your clients 
  • Ask for reviews on your social media accounts

These ways work well, but they can be time and energy-consuming for you. 

An alternative and more convenient way is a reputation management platform. With Amazeful, you can automate review requests and generate more online reviews. 

What are the main advantages?

  1. You save your time. Amazeful sends automated review requests (via email or message) to your customers and review reminders to increase the conversion rate.
  2. It connects with any review website that matters for you, such as Google, Yelp, Zillow, Realtor.com, and more.
  3. You will get more positive reviews posted. It will increase conversions and engage more prospects. 

Get an automated solution for your online reputation at a reasonable price. Click here for the details.

Step №3 Respond to reviews. 

Google confirms that responding to reviews improves your local SEO. When you respond to customers’ reviews frequently and quickly, it guarantees a better ranking. 

Amazeful has a great feature that notifies you every time a new review comes in. It lets you respond to every review instantly, which is good for local SEO. 

Besides, a fast response to the review is a reliable indicator of excellent customer service. Google says that businesses that respond to reviews are 1.7 more trustworthy than those that don’t. 

Review responses make a good impression on everyone who reads it. Don’t ignore this step if you want to become an established real estate agent in your area. 

Step №4 Manage negative reviews. 

It’s essential to reply to both positive and negative reviews. A recent survey shows that 33% of customers who left a negative review turned it positive after getting a response. And 34% simply deleted negative reviews.

So, if a negative review is already published – don’t ignore it and try to solve customer complaints. Amazeful can help you to prevent more negative reviews posted online. Our system captures and sends negative reviews to you privately, so you can deal with them offline before they’re published on review sites. 

Remember that negative reviews can benefit your business a lot. With the help of negative feedback, you learn how to improve your business and provide a better customer experience. 

Final Thoughts

There are many marketing tools that real estate businesses may need, but if you don’t have a review marketing strategy – you don’t cover a large customer market. 

The tactics we discussed in this article will help you grow your online reputation and become a trustworthy business. 

Start getting positive reviews with Amazeful and show the world that you have plenty of satisfied customers!

How can Amazeful help you get more reviews?

Reviews
Your business reputation will never improve if you don’t work on generating more online reviews. They can boost your local SEO, increase credibility in your business and get more revenue. People always turn to reviews to claim the quality of the services or products. Shop reviews, restaurant ratings, movie reviews, hotel reviews – the list can be endless. It is essential for us because we want to ensure we choose the best quality on the market. For this reason, online reviews should be an essential part of your marketing strategy. 

This article will be helpful for you if you are:

  • A business owner looking for ways to grow business and increase revenue
  • A service provider or agency looking for ways to provide online reputation services for your clients

So, how to collect customer reviews?

The majority of articles suggest simply asking your current customers to leave a review. It sounds easy, but based on our clients’ feedback, businesses don’t regularly ask for reviews because doing it manually and asking each client for review is time-consuming and challenging. 

The key for efficient review generation is making it comfortable, easy, and quick both for you and your customers. You can achieve this with Amazeful, a reputation management platform that automates the entire process of gaining customer reviews. 

How can Amazeful help you collect customer testimonials?

The Amazeful platform makes the process as easy as possible with the help of automation

Amazeful integrates with your CRM or website to sync your customer database and start sending automated review requests right away. You can select when and how the review request will be sent to your client. It can be sent immediately (once a new customer appears in the database) or in a few hours. Sometimes clients can miss your review requests because of tens of emails and SMS they get every day. In this case, you can send a follow-up invitation and remind a client about yourself in a friendly way. 

This process is simple, easy to set up, and beneficial for any business. 

  • You use the magic of automation and don’t waste time asking the customer to leave a review manually
  • It increases the number of new reviews posted each month. Your business will grow and get more revenue
  • Review reminders ensure a higher chance to get more 5-star reviews for your business

It’s an excellent solution for business owners and marketing agencies who want to grow their clients’ businesses.  Amazeful also provides white-label online reputation services. You can manage all of your clients from one powerful, white-labeled dashboard branded with your company name and logo. Check the details of our reputation management reseller program here.

automated review requests

Amazeful integrates with sites that are important for your business

When it comes to reviews, the platform where they are posted matters. Amazeful integrates with tens of review websites that your potential customers regularly visit to check your business reputation. You can choose where to send customers to leave a review when you set up follow-up automation.

The most popular place for posting reviews is Google. It has 86.9 billion total monthly visits. So having automated google reviews posted means more potential clients will choose your business. 

Having more reviews has other benefits, such as a higher ranking for local SEO, a big credibility boost, and better online exposure.

Amazeful integrates both with review sites and social media platforms. Working on Facebook reputation management has huge benefits for your business:

  • Boost credibility
  • Increase organic reach
  • Get new clients with the power of positive reviews

 With the help of Amazeful, you can post reviews on the most popular social media platform and build transparent communication with existing and new clients. 

 Conclusion

 Having a regular flow of fresh online reviews gives you a huge advantage and helps you be ahead of your competitors. However, it is almost impossible to do it effectively without an automation solution.

Amazeful can do this work for you and manage all the stages of review generation. Using Amazeful streamlined review request process, you will follow up all your customers and get the reviews your business needs.

 Check the effectiveness of Amazeful reputation management today – Click here for our latest specials.

Social Proof: Why is it essential for your business?

Have you ever purchased a product or service after a recommendation from somebody else? That is social proof in action. People strive to fit with the rest of the crowd, and it’s not just a marketing idea – it’s a proven psychological theory. We are social animals. That’s why the actions and recommendations of others influence our decisions in a variety of ways, including our purchasing behavior. 

In marketing, social proof offers a massive variety for growth and sales. Therefore, entrepreneurs implement this psychological theory into a marketing strategy to influence purchasing decisions. 

When people shop, they look for reviews and recommendations of others before making a purchase. That’s why reviews are one of the most vital social proof forms to generate sales for any business.

How to use social proof in your business?

1. Generate more reviews and testimonials 

91% of consumers read online reviews before making a purchase. That’s why it is essential to generate positive customer reviews and make them visible to potential clients. 

Reviews help potential customers understand the quality of your products and get to know your business better from the experiences of others. The more 5-star ratings you get, the more likely the next potential client will choose you over competitors. 

Thankfully, there are tools that you can use to generate more positive reviews without spending lots of time. For example, Amazeful helps you collect reviews automatically and post them on review sites that matter for your business. By having current and ongoing positive reviews, your business will show up at the top of Google search, and more customers will choose you. 

 2. Display testimonials on your website

To increase the conversion rate on your site, you have to include testimonials from other clients. 63% of shoppers are more likely to purchase from websites with reviews. Therefore, simply having a customer reviews section can be enough to earn visitors’ trust. It is proof that you have real customers and your business is legitimate. Besides, a good customer testimonial can explain the benefits of your product or service. 

The Amazeful platform can help you embed your testimonials on your website, no programming knowledge is required. One of the platform’s features is a website widget that will display your latest and greatest reviews. Click here to get a 7-days trial version. 

3. Cultivate user-generated content

User-Generated Content is text, photos, and videos created by individual people (not brands) and published on social media. It influences purchasing decisions and increases trust, the same as reviews do. Fifty-six percent of consumers said user-generated content was the content they most wanted to see from brands. 

How to evolve UGC? For example, create a branded hashtag on Instagram or Twitter and encourage users a chance to be featured. Another way is to create a social buzz as Coca-Cola did with its ‘Shake a Coke’ campaign. 

Coca-Cola swapped out its logo with random names for the campaign, enabling fans to find their names. As a result, ‘Shake a Coke’ became a highly shareable promotion hugely successful in 50 countries all over the world.

Statistics Reference Material

The Power of Customer Reviews for Your Dental Clinic

Today, 77% of patients go online to search out and read online reviews of dental clinics. Potential clients want to learn about the dental practice and read other patients’ experiences before deciding which dentist to visit. Therefore getting customer reviews online has become crucial if you want to be chosen among competitors. 

The more reviews you have, the more recognizable your dental practice will seem online. After all, a potential client searching for a dentist in his area is more likely to choose a business with over 50 five-star reviews than a business with just two reviews. 

The good news is, from the recent survey, 74% of customers who were asked to provide feedback, 68% were willing to do it. So don’t hesitate when asking patients to leave a review because most of them will be happy to help you out. 

What are the main benefits of online reviews for a dental clinic?

  1. You will rank higher on Google Maps and Google Searches
  2. High star ratings increase conversions
  3. Reviews build customer trust
  4. The feedback received helps you improve your practice 
  5. It’s a cost-effective way to get more clients

How to get more online reviews from the patients? 

1. Google reviews are the backbone of any local marketing strategy. If you want your clients to leave reviews on Google, the first thing that needs to be done is to optimize your Google My Business listing. Google My Business helps businesses manage their online presence across search engines.  

Basically, it’s a source of verified information about your dental clinic, including location, opening hours, prices, and reviews from patients. 

Follow these steps to set up your Google My Business listing:

  • The first thing you need to do is visit https://www.google.com/business/  
  • Create/Claim Your Google My Business Page
  • Verify your business by phone call or email
  • Add the finishing touches (website, phone number, opening hours, photos, appointment URL, etc.

2. The most engaging way to get reviews from your patients is by asking them face-to-face after the dental procedure. Ask your сlient how their experience was and if they don’t mind leaving a review.

3. If you find it hard to get your patients to leave you a review after you ask them, there are alternative ways to simplify this task. Inexpensive reputation management platforms like Amazeful can help your business generate more reviews and save time.

What are the main advantages of using a reputation management platform?

  1. It’s a fully automated process, so you don’t have to spend time asking each client for a review. In addition, the platform can integrate with your patients’ management system and automatically send email or SMS survey requests. 
  2. You can redirect your patients to leave reviews on other sites besides Google like Facebook, Yelp, or any review site that matters for your business.
  3. You can manage your negative feedback offline and deal with the issues before they escalate.
  4. You get in-depth reporting of your online reputation to analyze and find ways to improve patients’ experience. 

Positive reviews can help you build strong relationships with existing patients and attract new ones.

Considering that clients tend to trust online reviews as much as they would a personal recommendation from a friend, it’s a time to use reviews to your advantage.

Worried about finding time to get more online reviews? Start 7 days free trial with Amazeful!

How To Get More Online Reviews?

Online reviews are probably the most influential factor that customers consider when deciding which product or service to choose. For this reason, business owners are always wondering how to get more reviews. In fact, over 50% of consumers say that online reviews influence their decision to purchase, and 84% trust online reviews as much as a personal recommendation. In other words, online reviews can make or break your business.

Doesn’t matter what kind of business you own. Generating online reviews is a key to your success. They can boost sales, rank your company higher in search engines and build a strong reputation – exactly what any business needs.

Let’s face it – you want to know how to get more customer reviews. The more positive reviews you get, the more new clients will choose your business over your competitors. Everyone looks at the number of reviews next to the stars because potential clients want to know how many people reviewed the product. Probably, one or two positive reviews aren’t enough to convince somebody to buy a product. Another situation is when a product has dozens of reviews with good ratings. In this case, potential customers are more likely to choose your company over others with fewer reviews. 

Most probably, you got to this blog while trying to find answers to some of the following questions:

  • How to generate more online reviews in an easy way?
  • How to get clients to leave reviews?
  • How to improve your online reputation?

Let’s talk about them in the following article, but first, we need to clarify where we want our customers’ reviews to be published.

Where can you publish your customer reviews? 

  1. On Google My Business (to appear on Google Search and Google Maps)
  2. On review sites (TripAdvisor, Trustpilot, Yelp, Foursquare, etc.)
  3. On social media (Facebook, Instagram, Twitter)
  4. On your own website site

How to get reviews for your business?

1. Ask in person

If you regularly meet with your clients, you have an excellent opportunity to ask for a review in person. It is considered to be one of the most effective methods of gaining customer feedback. 

How to get customer feedback?

  • Start the conversation by asking about the client’s experience with your business and, based on the reply, decide if it’s the right moment to ask for a review.
  • Another way is to ask for a review at the end of a sales transaction. To make it convenient for the client, prepare a card with a QR-code to redirect a customer to a review page on Google, Facebook, or your website. 

Example:

You: Thanks for purchasing {product name} from us! If you don’t mind me asking, how was your purchase experience with our shop?

Client: I’m happy with my purchase and your customer service. Thank you!

You: Thanks for your feedback! If you have a minute, I was hoping you could do me a favor. We’re collecting reviews on Google, and I would be grateful if you could leave a review of your experience. Just use the QR-code on this card, and you will be directed to the review page. We’d really appreciate it!

2. Use personalized emails

How to obtain customer feedback with personalized emails? Make your customer feel special when asking for a review. Nobody wants to read a general newsletter with boring text saying, “Leave us a review, please.” Go beyond standard email templates and personalize your email review request. Include the customer’s first name, company name, and even the service or product he purchased. This method will use a more personal approach towards the client and increase his loyalty to your brand. 

3. Keep your review requests short and simple

The more text a customer has to read, the less he is likely to leave feedback. You’re already asking a client to leave a review, so don’t take any more of his time to read a long email. A simple and short email with a clear call-to-action always works the best. 

4. Add review requests in your newsletter

A newsletter helps to build a relationship and maintain regular contact with your clients. It is a great place to add unobtrusive review requests. Make a review request section noticeable but not too big, and don’t forget to add a call-to-action. For example:

“What did you like the most about your latest experience with our business?”

5. Ask for reviews over the phone

If your business offers phone customer support, it means you have another great opportunity to ask for reviews over the phone. If you provided a customer with excellent service and met all customer’s needs, he is most likely to leave a review. 

Example:

You: I’m glad we were able to help you! If it’s not too much trouble, can you please review the quality of my service?

(Send the customer an email with the feedback link or have a phone system that allows your customers to key in the feedback performance.)

Feedback from existing customers makes others feel more confident in our company, knowing they will get the support they need in case of any problems. You would be extremely helpful! 

6. Request reviews via SMS

Text messages are known to have a high opening rate. In fact, 98% of messages are opened. So there is a big chance customers will open your review request and click on the link. To achieve a high response rate, keep your SMS review request brief and straightforward. 

Example:

  1. Hi [Customer First Name], thanks for doing business with us! Would you have a minute to share your experience with our business on [review site name “Google”]? Just follow this link [insert review link] to leave a review. Thanks for your help!
  1. Dear [Customer First Name], thank you for visiting [Business Name] today! To help us provide you with the best experience possible, please take a moment to share your feedback. Follow this link [insert review link] to leave a review. Thanks for your help!

To speed up the process of collecting reviews via SMS, try a reputation management platform. It sends automated text messages and emails to your customers with review requests and directs them to the review sites that matter for your business. It is a convenient and effective method that takes the guesswork out of review requests. Using a software platform to manage review collection is very helpful for all business owners looking to save time and quickly increase their business review rating.

7. Use the power of social media

53.6% of the world’s population uses social media and spends 2 hours and 25 minutes daily to scroll the feed. It would be best if you took it as an advantage for your business. First of all, work on your social media presence to actively engage with your customers. Once you build a community, use it as a platform to gain customer reviews. Try posting a review link in the bio or directly in one of your posts. 

8. Place CTAs on your site

Your site is another place where you can get customer reviews. Try adding call-to-actions with review requests on your homepage, blog, or the product page. Make sure the CTA is relevant, so it can help you generate more online reviews:

  • Use an appropriate button link. Don’t make it too small or too big. 
  • Think about what color will be the best to increase the click-through rate.
  • Keep the message short and clear.

9. Promote the reviews you already have

Customer reviews work like user-generated content, and we know how influential UGC is in attracting new customers. The secret is, people don’t trust marketers. They trust real people. 

So, how to promote reviews?

  • You can add a website widget with the most outstanding reviews on your site
  • Run an advertising campaign on social media showing your best reviews
  • Add a new heading to your social media strategy called ‘Testimonials’
  • Use a social sharing plugin to share your best reviews on Facebook, Twitter, and more

10. Monitor and analyze your online reviews 

Constant monitoring and analysis of customer reviews and feedback will help you understand overall customer satisfaction and define your strengths and weaknesses. By collecting feedback data, you will be able to quickly resolve the problems customers face while dealing with your business. An optimized business will provide greater customer satisfaction which will bring more positive reviews and increase sales.

How to analyze online reviews?

  1. Do the analysis yourself.

Collect customer feedback, analyze each component, and define correlations.

      2. Use a reputation management platform.

View and manage all your reviews in one dashboard and be instantly alerted when new reviews or feedback come in. This way, you take advantage of an easy-to-use dashboard which allows you to quickly make a more accurate analysis, identify trends and use these insights to improve your business customer experience. 

11. Follow Up

Following up is a great tool to increase the number of reviews, but you should be gentle with it. 

  1. Don’t be pushy and obsessive. It can backfire. 
  2. Don’t send review reminders too soon after the first review request.
  3. Wait at least 2 to 3 days after the first request and send a follow-up. 
  4. Use an automation tool to send friendly review reminders. Don’t waste your time sending each request manually. 

 12. Automate review requests

An automated process can help generate reviews faster and easier. Businesses that automate review requests can double or triple their review volume and save time on doing it manually. Think how easy it would be if you can integrate your CRM system (customer relationship management) or accounting software with a review management platform. 

As an example:

You can automate review requests after a new customer was added to your CRM system or after an invoice was generated. The Amazeful platform was built for this purpose:

  1. It automates gathering business reviews
  2. Connects with your CRM, website, and more
  3. Integrates with review websites like Google, Facebook, TripAdvisor
  4. Collects all reviews in one dashboard for in-depth analysis
  5. Makes it easier to manages negative feedback 

At the end of the day, the most important thing is to keep your customers happy.

Focus on providing the best experience possible, improving customer satisfaction, and clients will be happy to leave reviews. The methods discussed above are great to get you started as not all businesses are the same, always try new things and analyze what works better for your company. 

How To Increase Online Sales For A Local Business?

The Internet has become a significant strength nowadays. It is used to purchase products, find places to eat, communicate with friends, and book holidays. If a person is going to buy something online, he will first Google it and go through the result pages before choosing the right seller. Therefore, being present online in search engines is crucial for any company, including local businesses.

If you see a decline in your sales, it’s time to refresh your online strategy. Here is a working strategy for local businesses that intend to increase online sales.

Get listed on Google My Business

Google My Business is a free tool that allows you to manage your online presence across Google Search and Maps. When someone looks up your business name or a related term, he’ll easily find all the necessary information about your company. Google requires you to provide the business name, location, and category. Once Google confirms your Business profile, it is open to customers to leave reviews, add photos and ask questions. 

What are the main Google My Business benefits?

  1. Your business will show up in Google Maps searches and boost sales.
  2. By showing up in local searches, businesses on Google My Business are 70% more likely to attract potential customers for in-store location visits.
  3. Google My Business lets you rank higher in Google search.
  4. Increase engagement with your brand. People can easily visit your website or call you with just one click. 

Ask your customers to review your business

90% of people read reviews before making a purchase. 63% indicate they are more likely to buy from a site that has product ratings. Asking your happy customers to review your business on Google or any

other site that matters can significantly increase sales and engage new clients. Point your customer to one or two websites where the majority of your reviews are being seen. 

How to ask for reviews?

The most convenient way that saves your time will be using the reputation management service. It helps fully automate gaining customer reviews, so you can spend your time improving other business processes. 

How does it work?

  1. The customer receives an automated email or message to review your business.
  2. Once the message is received, the client is directed to review your business on Google, Facebook, or any other review site.

The platform has in-depth reporting that lets you analyze online feedback, manage negative reviews, send review reminders, and more. For more information and features, visit this page.

Increase social media presence

Millions of people are scrolling their feed every day to discover new content and interact with brands and companies. If you want to attract more potential clients, you need to work on your social media presence. 

Social media platforms can increase traffic to your website. When you promote content on social media, people who are already interested in your company can visit your site in one click. Gaining some extra traffic is a working method to rank higher in Google search and be chosen by more customers. 

Besides, you can build trust with existing customers, understand their needs, and increase loyalty with social media. Take the opportunity to:

  • Ask your audience questions
  • Respond to the comments
  • Post relevant content
  • Create a community 

Conclusion

As a local business, you always need to find a way to stand out from competitors. Take a close look at your marketing strategy and ask yourself if it’s generating the results you’re looking for. If not, it might be time to try new approaches to promoting your business. Use this guide as a reference to refresh your online strategy.