The Importance Of Facebook Reviews For Local Business in 2022

Facebook reviews

Facebook reviews are essential for any local business since the majority of potential customers visit business pages to read reviews and check if other customers recommend them. Depending on the character of published reviews, potential customers decide whether to choose your business or go with your competitor. 

It means that local business owners should pay more attention to their Facebook reviews and recommendations. Just imagine how powerful the positive reviews can be. It is a great opportunity to start selling to new customers with the help of existing, satisfied customers. 

In this article, we will discuss how you can start collecting Facebook reviews and grow your business. 

All you need to know about Facebook reviews

With roughly 2.93 billion monthly active users as of the first quarter of 2022, Facebook is the most used online social network worldwide. It is the second-largest review site on the Internet after Google which makes it a great platform to engage with potential customers. They can like, comment, and share genuine reviews. 

Facebook had used the star rating for many years but in 2018 they switched to the binary system. Now customers have 2 options to rate a business: Recommend or Not Recommend.

Where to find the Facebook review link?

When sending review requests to your customers it is important to send them directly to the review page. Where to find your Facebook review link?

  • Go to your Facebook page
  • Go to the reviews tab
  • Copy the page URL from the address bar

How to gain more Facebook reviews?

  • Send review requests on the regular basis. The best practice is to send a review request on the same day or the next day after a customer’s purchase. If a customer receives a review request a month after their purchase the chance they will leave a review is reduced. 

  • Ask all of your customers for reviews. The more reviews you get published the better it is for your business’s growth. Customers can share their valuable feedback about your business on Facebook or Google and you will get more visibility online. 

  • Send review reminders. Sometimes customers can miss your review request or simply forget to leave a review. In this case, we recommend you send a review reminder to customers. It ensures a greater conversion rate and a higher chance to receive a Facebook review.

  • Respond to Facebook Reviews. Customers expect answers to their reviews. Show that you are ready to listen to them. If there is a positive review – thank a customer for sharing their experience. If there is a negative review – apologize for the unpleasant experience and try to resolve complaints.

  •  Use a reputation management platform. With a reputation management platform, you can easily automate all the processes of generating reviews. 

Try the Amazeful reputation management platform.

Amazeful makes all the processes of collecting reviews on any review website much easier and faster. With Amazeful you can automatically send review requests, set up automatic review replies, send review reminders and get insightful analytics on your reviews. 

Grow your Facebook reviews effortlessly with Amazeful. Learn more how Amazeful can help you collect more reviews and grow your revenue faster https://amazeful.com/reviews/

Start 7-day free trial.

5 Easy Tricks for Google Maps Optimization in 2022

google maps

Google Maps optimization should be a top priority in your marketing strategy if you want to be discovered by new local customers. It is a free tool that can help you stand out from competitors and become the #1 business in your area. But, it is not that easy. Creating a listing on Google Maps is not enough to start receiving bookings and calls from new customers. These benefits are achievable if your listing has strong visibility.

In this article, we’re going to discuss how to create your Google Maps listing and cover the most effective and easy steps to optimize it.

How to get your business listing to rank higher on Google Maps?

Add your business to Google Maps

If you don’t have a business listing on Google Maps follow these steps:

  1. Go to Google Maps and search for your business name.
  2. If your business name does not appear, click ‘Add a missing place to Google Maps’.
  1. Provide information about your business such as place name, category, address, and more. Click ‘Claim this business’.
  1. After that, you will be redirected to Google My Business (GMB) where you can create a Google Business Profile and claim your Google Maps listing. Learn how to create a Google Business Profile here.

Claim your business listing

When your Google Maps listing is ready, it is important to claim it. When you claim your listing, you can provide many more details about your business such as hours of operation, description, pictures, pricing information, and more.

Claiming a Google Maps listing is easy. Once you provide all the information for your Google My Business profile, choose a way to verify your business listing.

Add information about your business

The more information about your business you provide, the higher your Google Maps listing will rank. Try to complete every section in your Google My Business profile to show Google algorithms that your business is active, open, and ready to take on new customers.

The following sections are the must complete in your profile:

  • Name
  • Address
  • Phone
  • Website
  • Hours

Also, it is highly recommended to complete these sections to rank higher:

  • Category and attributes
  • Products and services
  • Questions and answers

Add photos

Such simple action as adding photos can help your Google Maps listing rank higher for 3 reasons:

  1. Adding photos demonstrates to Google that your business is active which positively impacts your ranking.
  2. Google displays photos in local searches, so posting quality photos regularly can increase engagement and attract new customers.
  3. By adding new, beautiful images you show potential customers what exactly you offer and increase trust in your business.

Get Google reviews for Google Maps optimization

It is not a secret that Google loves customer reviews. For that reason, it is important to generate as many positive reviews as possible if you want to rank higher in search results.

Some of your customers may leave reviews on their own, but simply waiting for new reviews without asking for them is not the most effective plan. You need to be proactive and ask for reviews yourself. You will be surprised how many of your satisfied customers will be happy to share their positive experiences. You just need to ask.

The best approach is to automate review generation with the right tool. With Amazeful, you can automate this process and send review requests to all your customers to ensure a higher review conversion. By automating review requests, you can collect and display more positive reviews on Google Maps and increase your rank.

Click here to learn more about review automation with Amazeful or start a 7-days free trial.

Last but not least – don’t just ask for reviews, remember to reply to them. When you reply to reviews, you mitigate the damage of negative reviews and show your prospects that you are attentive to your customers and ready to solve their problems.

20 Review Requests Text Examples To Build Online Reputation

review request

To build a solid online reputation, you should work on your business reviews. They provide valuable insights from current customers and greatly influence potential customers’ purchase decisions. 

Even Google encourages businesses to invite their clients to leave reviews:

You can also find instructions on how to share a link to leave reviews and where to include it:

​​Google wants to convey that review requests are highly important. That’s what encourages customers to review your business. A well-written review request can significantly increase the number of published reviews and help you grow your online reputation much faster. It is one of the essential parts of an online reputation strategy. 

If you don’t have time to send a personal review request to every customer, text message templates are a convenient way to save your time. 

Plus, text messages have a 98% open rate. It is the highest percentage in all outreach forms. 

To make the process easy and seamless, use Amazeful – a reputation management platform that automates your review requests. It allows you to do everything in one place: send review requests, collect all reviews in the dashboard, monitor and analyze your online reputation. If you’re worried about negative feedback, Amazeful sends it to you privately, so you can resolve it before it goes live. 

Want to learn more about Amazeful? Check the pricing and features here.

Not sure how and what to ask in your review request? We got you covered. Use these 20 review request text examples to achieve the best results and higher review response.

Leave us a review

These templates are perfect to increase reviews on specific review sites that matter for your business. 

“Hey, [customer name], thanks for being our customer! Would you please take a moment to share your experience with us? Just go here: {link to review website}. Thank you for your help!”

“Hi, [customer name], thanks for doing business with us! Would you kindly consider leaving us a review? {link to review website}. Appreciate your help!”

“Hi, [customer name]! How do you like your experience with us? Give us your feedback at: {link to review website}. Thank you!”

“Hi, [customer name]! Thanks for choosing us! How did we do today? Please leave us your honest review at: {link to review website}. It helps us get better!”

Rate us on Google

Google is the most popular search engine in the world. These templates will help you gather more reviews on Google and boost your SEO. 

Thanks for being our loyal customer! Your feedback is valuable for us, and we’d really appreciate it if you could take a few minutes to submit a Google review about your experience with [company name] {link to Google}.”

“It was great seeing you today, [customer name]! If we met your expectations, it would mean a lot for us if you could share your feedback. Click here [link to Google] to submit a Google review. Appreciate your help.”

“Hi, [customer name]! Thank you for choosing [company name]. It’s our priority to provide top-notch service to customers like you. We would appreciate it if you share your feedback with [company name]. Just go here: {link to review website}.

“Hi, [customer name]! Thank you for doing business with us. We really hope you enjoyed your experience with [company name], but we’d like to know for sure. Share your review about us on Google. Just go here: {link to review website}.”

Review a location

Send these templates after a customer visits your store or clinic. You can use it to thank your customers for a visit while also asking them to leave a review.

“Hello, [customer name]! Thanks for your recent visit to our store. If we provided top-notch service for you today, kindly take a few seconds to leave us a review {link to review website}. See you next time!”

“Thanks for your visit to [company name]! How did we do today? To help us, please take a moment to leave your review. Click here {link to review website} to share your feedback. Thank you!”

“Thank you for your recent visit to [company name]. We hope you loved it! Would you consider posting an online review? This helps us to continue providing great service. You can click this link to share your feedback {link to review website}. Appreciate your help!”

“Hello, [customer name]! We were happy to see you today in [company name]. Reviews help others to learn about us. Would you mind to take a few minutes to leave us a review? Please use this link to share your experience with our company {link to review website}. Thank you for your time!”

Review a product

To attract more product reviews and improve online presence, use these feedback request messages:

Thank you for your purchase! If you’re happy with your shopping experience, please share it with others. Your feedback helps us to provide the best service possible. To leave a review, click on this link {link to review website}. Thank you for your support!”

“Hope your recent purchase with [company name] was successful. We would appreciate it if you leave your thoughts about your recent experience with us. Just click on this link, and it will direct you to the review site {link to review website}. Thank you for your help!”

“Dear [customer name]! We are happy you chose [product name] from us. We are working hard to make our products the best quality possible. We would love to hear your valuable feedback about your purchase. Please click on this link {link to review website} to leave your review.”

“Hi, [customer name]! Thank you for your purchase in our online store! If you’re happy with your [product name] please take a minute to review it here {link to review website}. Thank you for your help and support!”

“Hey, [customer name]! Thanks for your recent purchase. If you don’t mind taking one minute to share your thoughts with others, it would be a big help. Click here to leave your review: {link to review website}.”

Facebook reviews

Facebook continues to be one of the most popular social media platforms. People use it to communicate with friends, but also businesses use it to show advertising and communicate with customers. One of the most popular features that a Facebook Business page offers is the option to showcase customer reviews. Plenty of fresh and positive reviews on Facebook is a great tool to grow your online reputation and attract more prospects. Use the following review requests examples to collect more Facebook reviews:

Hi [customer name]! Thank you for choosing our company. We hope you had a great experience with us! Would you mind reviewing us on our Facebook business page? Here is a link {link}. Your feedback is valuable for us because it helps us to improve our products and services.”

“We enjoyed having you as our client, [customer name]! Please take a moment to share your feedback on our Facebook page. Just click here to leave a review {link}. Thank you.”

“Hi, [customer name]! Were you satisfied with your purchase in [company name]? If so, please consider sharing your review with others. Please use this link to review our business on Facebook: {link}.”

“Thanks for shopping with us, [customer name]! Did you enjoy your visit? If you liked it, please leave us your honest review on our Facebook page: {link}. See you next time!”

Experiment with different review requests

There are no standards about how to ask for a review correctly. Use examples from this article and check what’s working the best for your business. 

The most important thing is to ask for customers’ feedback and work on your online reputation. It is the right way to grow your business and attract new customers. 

Make this process effortless with Amazeful reputation management platform. Automation on the platform allows you to collect online reviews faster and save your time for other business processes. Check the details here.

How to Become the #1 Real Estate Business In Your Area

Before the digital era, people asked friends and family if they could recommend a trusted real estate agent. Today the opinion of others is still important, but now customers go online to find a person who will sell them a dream house. Searchers visit real estate review sites and decide what realtor will be the perfect match for them based on ratings and reviews. 

Purchasing a house or an apartment is one of the biggest financial decisions in people’s life. For this reason, your prospects want to be sure that your real estate business is trustworthy and you have experience selling many properties. 

How to become a credible real estate agent and the #1 in your area? Read this article to know. 

Step №1 Register on the review sites

Now more than ever, it’s important to get Google reviews. The first thing your prospects will do is go to Google and search for a real estate agent. To ensure potential clients can find you, go to Google My Business and register a free business profile. It allows you to show up on search results, and your existing clients will be able to review your business on Google. 

Sites like Google or Yelp are an absolute must but don’t forget about niche-specific sites that highly-qualified prospects visit too. For example, you can register your account on Zillow – a specifically designed platform for real estate. Your customers can rate you as an agent and share their reviews. 

You can also register with Realtor.com and Rate My Agent. 

Step №2 Start asking your existing clients for reviews.

Once your profiles on review sites are ready – start asking your clients for reviews! Online reviews are the main ingredient for your business growth. 

  • The more positive reviews you get, the more likely prospects will choose you as their agent.
  • Reviews increase trust and credibility. It means that you will get more leads that can convert into customers.
  • You will rank higher and more people will find you. Google rewards businesses that have frequent and positive reviews. 

How to ask for reviews?

Let’s start with the classical ways:

  • Ask in person after the closed deal
  • Create ‘leave a review’ cards
  • Send emails with review requests to your clients 
  • Send message review requests to your clients 
  • Ask for reviews on your social media accounts

These ways work well, but they can be time and energy-consuming for you. 

An alternative and more convenient way is a reputation management platform. With Amazeful, you can automate review requests and generate more online reviews. 

What are the main advantages?

  1. You save your time. Amazeful sends automated review requests (via email or message) to your customers and review reminders to increase the conversion rate.
  2. It connects with any review website that matters for you, such as Google, Yelp, Zillow, Realtor.com, and more.
  3. You will get more positive reviews posted. It will increase conversions and engage more prospects. 

Get an automated solution for your online reputation at a reasonable price. Click here for the details.

Step №3 Respond to reviews. 

Google confirms that responding to reviews improves your local SEO. When you respond to customers’ reviews frequently and quickly, it guarantees a better ranking. 

Amazeful has a great feature that notifies you every time a new review comes in. It lets you respond to every review instantly, which is good for local SEO. 

Besides, a fast response to the review is a reliable indicator of excellent customer service. Google says that businesses that respond to reviews are 1.7 more trustworthy than those that don’t. 

Review responses make a good impression on everyone who reads it. Don’t ignore this step if you want to become an established real estate agent in your area. 

Step №4 Manage negative reviews. 

It’s essential to reply to both positive and negative reviews. A recent survey shows that 33% of customers who left a negative review turned it positive after getting a response. And 34% simply deleted negative reviews.

So, if a negative review is already published – don’t ignore it and try to solve customer complaints. Amazeful can help you to prevent more negative reviews posted online. Our system captures and sends negative reviews to you privately, so you can deal with them offline before they’re published on review sites. 

Remember that negative reviews can benefit your business a lot. With the help of negative feedback, you learn how to improve your business and provide a better customer experience. 

Final Thoughts

There are many marketing tools that real estate businesses may need, but if you don’t have a review marketing strategy – you don’t cover a large customer market. 

The tactics we discussed in this article will help you grow your online reputation and become a trustworthy business. 

Start getting positive reviews with Amazeful and show the world that you have plenty of satisfied customers!

How can Amazeful help with online business reputation management?

Your business is always under the spotlight when it comes to online reputation. No matter what business you own, potential customers start their first interaction with you through an online search. What they find about you has to make a positive impression; otherwise, you lose customers and money. That’s why working on your online business reputation management is fundamental to your success and growth. 

What do we mean when we talk about online reputation management?

It is the process of creating and managing what is said about you online. Based on this, potential clients will perceive your business in a positive or negative light. It includes online reviews on Google, TripAdvisor, Yelp, and other review sites and comments on social media.

Can I manage online reputation for business myself? 

Yes, you can, but it requires a lot of time, money, and energy. You have to spend hours each day to ask your customers for new online reviews, monitor negative feedback, analyze each review to understand your business weaknesses. Instead, you can invest in an internet reputation management company like Amazeful to automate these processes and free up your time so you can spend it on improving other parts of your business. 

What businesses need online reputation management?

In fact, all business needs to work on their online reputation, doesn’t matter if it’s a small local business or a big international company. Large multinational business reputation works the same as Small business reputation management just needs a lot more human resources to manage

Online brand reputation management services

Amazeful can help you work with reputation management reviews much more efficiently, save your time & money.

Let’s dive into a few ways a reputation management company can help your business:

Generate fresh customer reviews 

Customers trust people, not brands. That’s why your business needs more positive and fresh reviews online from your actual customers. This way, you will attract more new customers, increase trust in your brand and rank higher in Google search (which means more potential clients will find you online). 

Amazeful reputation management platform is a perfect solution to automate the process of gaining customer reviews. It integrates with your customer relationship management system (CRM) or website and sends automated review requests to your customers (via email or SMS). 

 What benefits do you get?

  • With automation, you get more reviews posted online, increasing your online visibility and attracting more customers.
  • You can direct your clients to any review site like Google or Facebook. Amazeful also connects with any sites that matter to your business, including industry-specific ones. In summary, you can select where to send your customer to leave a review and increase your rating on different review sites that are significant for your business growth.
  • A customer can overlook your review request because he receives tens of emails every day. In this case, friendly review reminders will be your best automation tool for a greater conversion rate. 

Manage negative reviews

 An essential part of online reputation services is managing negative reviews. Negative feedback definitely can ruin your business’s online reputation; that’s why you must work on it. You can’t wholly avoid negative reviews, but with Amazeful, you can minimize the number of negative feedback posted about your business online. 

 How does it work?

The Amazeful platform can survey your customers to see what they think about your business before they get asked to leave a review. Once you receive negative feedback, the system will forward you that information so you can deal with it asap and mitigate the issue offline. 

94% of consumers say that bad reviews have convinced them to avoid a business. Before negative feedback drives your customers away, invest in a reputation management platform. Check our amazing specials and discounts 

Review monitoring and analytics

Online reputation management services are not only about collecting reviews but also about reports and analytics. To stay on top of your online reputation, you need to monitor what customers say in reviews and what ratings you have. It’s hard to go through every single review site and check each customer’s feedback. 

With Amazeful, you get a simple and powerful dashboard with all reviews you received and overall ratings. With a centralized dashboard, it’s easier to monitor your online reputation and improve your business. You have all your negative and positive reviews in one place, and you can analyze feedback faster and define what business processes need improvements to increase customer experience. 

Share your best reviews on social media or your website

 Reputation management services like Amazeful are a great social sharing tool by allowing you to display an aggregation of all your reviews on your website with the help of widgets. Whenever you get a 5-star review, Amazeful allows you to share it automatically on social media platforms like Facebook, Twitter, and more. You can do the same on your website with easy-to-use website widgets. Showing customer testimonials on your site establishes credibility in potential clients’ eyes and increases the conversion rate.

Try Amazeful today

How To Get More Online Reviews?

Online reviews are probably the most influential factor that customers consider when deciding which product or service to choose. For this reason, business owners are always wondering how to get more reviews. In fact, over 50% of consumers say that online reviews influence their decision to purchase, and 84% trust online reviews as much as a personal recommendation. In other words, online reviews can make or break your business.

Doesn’t matter what kind of business you own. Generating online reviews is a key to your success. They can boost sales, rank your company higher in search engines and build a strong reputation – exactly what any business needs.

Let’s face it – you want to know how to get more customer reviews. The more positive reviews you get, the more new clients will choose your business over your competitors. Everyone looks at the number of reviews next to the stars because potential clients want to know how many people reviewed the product. Probably, one or two positive reviews aren’t enough to convince somebody to buy a product. Another situation is when a product has dozens of reviews with good ratings. In this case, potential customers are more likely to choose your company over others with fewer reviews. 

Most probably, you got to this blog while trying to find answers to some of the following questions:

  • How to generate more online reviews in an easy way?
  • How to get clients to leave reviews?
  • How to improve your online reputation?

Let’s talk about them in the following article, but first, we need to clarify where we want our customers’ reviews to be published.

Where can you publish your customer reviews? 

  1. On Google My Business (to appear on Google Search and Google Maps)
  2. On review sites (TripAdvisor, Trustpilot, Yelp, Foursquare, etc.)
  3. On social media (Facebook, Instagram, Twitter)
  4. On your own website site

How to get reviews for your business?

1. Ask in person

If you regularly meet with your clients, you have an excellent opportunity to ask for a review in person. It is considered to be one of the most effective methods of gaining customer feedback. 

How to get customer feedback?

  • Start the conversation by asking about the client’s experience with your business and, based on the reply, decide if it’s the right moment to ask for a review.
  • Another way is to ask for a review at the end of a sales transaction. To make it convenient for the client, prepare a card with a QR-code to redirect a customer to a review page on Google, Facebook, or your website. 

Example:

You: Thanks for purchasing {product name} from us! If you don’t mind me asking, how was your purchase experience with our shop?

Client: I’m happy with my purchase and your customer service. Thank you!

You: Thanks for your feedback! If you have a minute, I was hoping you could do me a favor. We’re collecting reviews on Google, and I would be grateful if you could leave a review of your experience. Just use the QR-code on this card, and you will be directed to the review page. We’d really appreciate it!

2. Use personalized emails

How to obtain customer feedback with personalized emails? Make your customer feel special when asking for a review. Nobody wants to read a general newsletter with boring text saying, “Leave us a review, please.” Go beyond standard email templates and personalize your email review request. Include the customer’s first name, company name, and even the service or product he purchased. This method will use a more personal approach towards the client and increase his loyalty to your brand. 

3. Keep your review requests short and simple

The more text a customer has to read, the less he is likely to leave feedback. You’re already asking a client to leave a review, so don’t take any more of his time to read a long email. A simple and short email with a clear call-to-action always works the best. 

4. Add review requests in your newsletter

A newsletter helps to build a relationship and maintain regular contact with your clients. It is a great place to add unobtrusive review requests. Make a review request section noticeable but not too big, and don’t forget to add a call-to-action. For example:

“What did you like the most about your latest experience with our business?”

5. Ask for reviews over the phone

If your business offers phone customer support, it means you have another great opportunity to ask for reviews over the phone. If you provided a customer with excellent service and met all customer’s needs, he is most likely to leave a review. 

Example:

You: I’m glad we were able to help you! If it’s not too much trouble, can you please review the quality of my service?

(Send the customer an email with the feedback link or have a phone system that allows your customers to key in the feedback performance.)

Feedback from existing customers makes others feel more confident in our company, knowing they will get the support they need in case of any problems. You would be extremely helpful! 

6. Request reviews via SMS

Text messages are known to have a high opening rate. In fact, 98% of messages are opened. So there is a big chance customers will open your review request and click on the link. To achieve a high response rate, keep your SMS review request brief and straightforward. 

Example:

  1. Hi [Customer First Name], thanks for doing business with us! Would you have a minute to share your experience with our business on [review site name “Google”]? Just follow this link [insert review link] to leave a review. Thanks for your help!
  1. Dear [Customer First Name], thank you for visiting [Business Name] today! To help us provide you with the best experience possible, please take a moment to share your feedback. Follow this link [insert review link] to leave a review. Thanks for your help!

To speed up the process of collecting reviews via SMS, try a reputation management platform. It sends automated text messages and emails to your customers with review requests and directs them to the review sites that matter for your business. It is a convenient and effective method that takes the guesswork out of review requests. Using a software platform to manage review collection is very helpful for all business owners looking to save time and quickly increase their business review rating.

7. Use the power of social media

53.6% of the world’s population uses social media and spends 2 hours and 25 minutes daily to scroll the feed. It would be best if you took it as an advantage for your business. First of all, work on your social media presence to actively engage with your customers. Once you build a community, use it as a platform to gain customer reviews. Try posting a review link in the bio or directly in one of your posts. 

8. Place CTAs on your site

Your site is another place where you can get customer reviews. Try adding call-to-actions with review requests on your homepage, blog, or the product page. Make sure the CTA is relevant, so it can help you generate more online reviews:

  • Use an appropriate button link. Don’t make it too small or too big. 
  • Think about what color will be the best to increase the click-through rate.
  • Keep the message short and clear.

9. Promote the reviews you already have

Customer reviews work like user-generated content, and we know how influential UGC is in attracting new customers. The secret is, people don’t trust marketers. They trust real people. 

So, how to promote reviews?

  • You can add a website widget with the most outstanding reviews on your site
  • Run an advertising campaign on social media showing your best reviews
  • Add a new heading to your social media strategy called ‘Testimonials’
  • Use a social sharing plugin to share your best reviews on Facebook, Twitter, and more

10. Monitor and analyze your online reviews 

Constant monitoring and analysis of customer reviews and feedback will help you understand overall customer satisfaction and define your strengths and weaknesses. By collecting feedback data, you will be able to quickly resolve the problems customers face while dealing with your business. An optimized business will provide greater customer satisfaction which will bring more positive reviews and increase sales.

How to analyze online reviews?

  1. Do the analysis yourself.

Collect customer feedback, analyze each component, and define correlations.

      2. Use a reputation management platform.

View and manage all your reviews in one dashboard and be instantly alerted when new reviews or feedback come in. This way, you take advantage of an easy-to-use dashboard which allows you to quickly make a more accurate analysis, identify trends and use these insights to improve your business customer experience. 

11. Follow Up

Following up is a great tool to increase the number of reviews, but you should be gentle with it. 

  1. Don’t be pushy and obsessive. It can backfire. 
  2. Don’t send review reminders too soon after the first review request.
  3. Wait at least 2 to 3 days after the first request and send a follow-up. 
  4. Use an automation tool to send friendly review reminders. Don’t waste your time sending each request manually. 

 12. Automate review requests

An automated process can help generate reviews faster and easier. Businesses that automate review requests can double or triple their review volume and save time on doing it manually. Think how easy it would be if you can integrate your CRM system (customer relationship management) or accounting software with a review management platform. 

As an example:

You can automate review requests after a new customer was added to your CRM system or after an invoice was generated. The Amazeful platform was built for this purpose:

  1. It automates gathering business reviews
  2. Connects with your CRM, website, and more
  3. Integrates with review websites like Google, Facebook, TripAdvisor
  4. Collects all reviews in one dashboard for in-depth analysis
  5. Makes it easier to manages negative feedback 

At the end of the day, the most important thing is to keep your customers happy.

Focus on providing the best experience possible, improving customer satisfaction, and clients will be happy to leave reviews. The methods discussed above are great to get you started as not all businesses are the same, always try new things and analyze what works better for your company. 

How To Increase Online Sales For A Local Business?

The Internet has become a significant strength nowadays. It is used to purchase products, find places to eat, communicate with friends, and book holidays. If a person is going to buy something online, he will first Google it and go through the result pages before choosing the right seller. Therefore, being present online in search engines is crucial for any company, including local businesses.

If you see a decline in your sales, it’s time to refresh your online strategy. Here is a working strategy for local businesses that intend to increase online sales.

Get listed on Google My Business

Google My Business is a free tool that allows you to manage your online presence across Google Search and Maps. When someone looks up your business name or a related term, he’ll easily find all the necessary information about your company. Google requires you to provide the business name, location, and category. Once Google confirms your Business profile, it is open to customers to leave reviews, add photos and ask questions. 

What are the main Google My Business benefits?

  1. Your business will show up in Google Maps searches and boost sales.
  2. By showing up in local searches, businesses on Google My Business are 70% more likely to attract potential customers for in-store location visits.
  3. Google My Business lets you rank higher in Google search.
  4. Increase engagement with your brand. People can easily visit your website or call you with just one click. 

Ask your customers to review your business

90% of people read reviews before making a purchase. 63% indicate they are more likely to buy from a site that has product ratings. Asking your happy customers to review your business on Google or any

other site that matters can significantly increase sales and engage new clients. Point your customer to one or two websites where the majority of your reviews are being seen. 

How to ask for reviews?

The most convenient way that saves your time will be using the reputation management service. It helps fully automate gaining customer reviews, so you can spend your time improving other business processes. 

How does it work?

  1. The customer receives an automated email or message to review your business.
  2. Once the message is received, the client is directed to review your business on Google, Facebook, or any other review site.

The platform has in-depth reporting that lets you analyze online feedback, manage negative reviews, send review reminders, and more. For more information and features, visit this page.

Increase social media presence

Millions of people are scrolling their feed every day to discover new content and interact with brands and companies. If you want to attract more potential clients, you need to work on your social media presence. 

Social media platforms can increase traffic to your website. When you promote content on social media, people who are already interested in your company can visit your site in one click. Gaining some extra traffic is a working method to rank higher in Google search and be chosen by more customers. 

Besides, you can build trust with existing customers, understand their needs, and increase loyalty with social media. Take the opportunity to:

  • Ask your audience questions
  • Respond to the comments
  • Post relevant content
  • Create a community 

Conclusion

As a local business, you always need to find a way to stand out from competitors. Take a close look at your marketing strategy and ask yourself if it’s generating the results you’re looking for. If not, it might be time to try new approaches to promoting your business. Use this guide as a reference to refresh your online strategy. 

The Importance Of Reputation Marketing For Your Local Business

Customer Feedback

What is reputation marketing?

Digital technologies have completely changed the way we’ve lived our lives. With many customers using the Internet to find a local business, your company’s online presence and reputation become crucial. 

Reputation marketing is critical for any local business: dental clinics, restaurants, or puppy shops – all benefit from customer feedback and reviews. In turn, customer feedback is the construction material that establishes your online reputation. 

So, what is reputation marketing?

Reputation marketing highlights and intensifies positive business content like customer reviews using digital marketing channels. This marketing tool lets you generate more leads and grow your business faster. In a nutshell, it’s a strategy to promote your company’s good reputation or repairing a flawed one. 

Customers are constantly reading online reviews to identify if they should buy a particular product, eat in a restaurant or visit a dental office. Every year the popularity of online reviews has been increasing, and new statistics prove its importance. For example, in 2021, 93% of customers read online reviews before buying a product, and 94% of all purchases and appointments are made for businesses and goods with an average rating of 4 stars and above. 

As you can see, online reviews are a vital component of your business’s reputation in the public eye. 

Local reputation marketing

More than ever, potential customers are searching for local businesses online. As a business owner, if your business is a local business where you need to meet your customers face to face, you need local reputation marketing.

The main difference is that your marketing should focus on the geographical area where you provide services, so you should always mention the suburbs, postcodes, or cities where you want business from.

Google is the largest search engine, and its main focus is to provide the best results for customers searching for services in their geographical area.

However, not all customers use specific keywords like the suburb or city. Instead, they use more general terms such as: “Electrician near me,” so it is Google’s job to translate “near me” as the search area around the shopper location.

That’s why to increase your local reputation marketing, you need to help Google by clearly specifying your business location or the local area where you provide services.

what-is-reputation-marketing

An influence on purchasing decisions

As we mentioned above, people are likely to trust recommendations from previous customers. So, the more quality comments and reviews you get across different digital channels, the higher potential customers’ credibility you get. Therefore, positive customer reviews have a significant impact on purchasing decisions. It is evident that customers choose more reputable businesses among their competitors.

Your goal as a business owner is to set up your dominance over competitors using reputation marketing tools like generating positive reviews, monitoring reviews, and rapid response to them. 

How exactly do positive customer reviews increase sales? First, let’s dive into the marketing funnel:

Awareness: Potential customers learn about your business through previous clients’ reviews.

Interest: People began to search for more information about your company – explore your site, social media pages, and review websites.

Consideration: Clients compare your business with rivals to understand your weaknesses and strengths. 

Solid reputation marketing depends on what people say about your business. Usually, business owners understand the importance of positive customer feedback but rarely ask clients to leave a review. 

Eventually, it leads to an imbalance of negative and positive reviews because people are more likely to leave feedback themselves only when they are dissatisfied. As a result, it won’t help your business to grow. So, asking your clients to leave reviews about their experience should be one of the essential points in your marketing strategy. 

There are many ways to collect positive reviews website feedback, social media reviews, and of course, reviews on review websites such as:

  • Google reviews
  • TripAdvisor
  • Yelp
  • Foursquare 
  • Facebook

local-reputation-marketing

Asking each client for feedback is possible but can be time-consuming. Besides, there is a way to automate the review gaining process with a reputation management platform like Amazeful

Very easy to use:

  1. After each purchase, your customers will receive a message to review your business
  2. You can direct your customers to leave reviews on a wide variety of platforms like Google, Facebook, or any other review site that matters to you
  3. You can monitor all reviews in one dashboard and easily embed them on your website

Using an automated reputation management platform like Amazeful is the most convenient way to gather positive reviews because it saves time and money. However, remember that reputation marketing is not only about sending review requests to get as many good reviews as possible. It is also about honest feedback, which can include negative reviews too.

Negative feedback is an excellent way to improve your business because, throughout it, you can understand if a client complains about the quality of the product, the price, or the professionalism of the staff. You can use the Amazeful platform to filter and manage negative reviews too. The system captures and sends negative reviews to you privately, allowing you to deal with them offline.

Reputation Marketing Conclusion

I hope by now you have a better understanding of what reputation marketing is and how to implement it for your business.

It would be best not to underestimate the importance of local reputation marketing for any business. It will help a business grow faster, generate more leads, and stands out from competitors. Every year the popularity of online reviews has been increasing.

 In 2021, 93% of customers read online reviews before buying a product, and 94% of all purchases and appointments are made for businesses and goods with an average rating of 4 stars and above. As a business owner, you should generate more positive reviews about your business and display them on review websites like Google reviews, Yelp, and others local review sites.

User a reputation management platform like Amazeful to save time and money. Remember that reputation marketing won’t work without lots of positive reviews. So, next time you plan the marketing budget – set aside some funds for your online reputation.