Why Are Yelp Reviews Important For A Business?

yelp for business

When it comes to customers, more and more people are turning to online reviews (instead of asking a friend) to decide which product or service to purchase. Reviews are important to customers because they can learn about the experience of others with your business. It is the same word-of-mouth referrals but in the online space. Google, Yelp, and Facebook are the most popular places when you decide where to direct your customers to leave a review. Today we will be talking about Yelp reviews and their positive impact on your revenue and online presence. 

What businesses use Yelp? 

The Yelp platform is a perfect place for local businesses.

It has an extensive list of business categories that you can check here. It includes hotels & travel, restaurants, shopping, home services, financial services, and more. 

This review site fits almost any business. 

Yelp Statistics

Yelp has 73 million unique monthly users on the mobile app and over 100 million unique monthly users on their desktop site. 

  • 69% of users are millennials and Gen X.
  • 45% of customers visit Yelp before making a purchase.
  •  What benefits can your business get from Yelp reviews?

What benefits can your business get from Yelp reviews?

1.Listing on Yelp, it is excellent for SEO (Search Engine Optimization)

Lots of positive reviews can increase your online visibility and local SEO rankings. As a result, your business will show up higher in the search results, and more potential customers will choose you over competitors. 

2. Improves customer trust

Having a large number of positive reviews helps earn customer trust and loyalty. For example, people will visit a new restaurant if others say positive things about it. Conversely, if there is no feedback on a place or negative feedback like “the food wasn’t great” or “the service was unprofessional” customers will avoid it. Besides, only 48% of consumers would consider using a business with fewer than 4 stars – which means businesses with ratings lower than 4 are risking losing around half of the potential customers searching online. 

3. It helps you improve your business 

You won’t know what you need to improve in your business unless your customers tell you. Сlients feedback is an essential tool that helps you make your business better and grow faster.

In this case, negative reviews might even be helpful for you because they show what exactly you need to change:

  • whether it’s the quality of goods
  • performance of staff, or food delivery.

Besides, if you answer negative reviews as quickly as possible and find the solution for the unhappy client – it won’t ruin your online reputation. On the contrary, it might even improve your credibility in the eyes of potential clients because they will see how fast and professional you are in problem-solving. 

How to generate more positive Yelp reviews? 

Except for managing Yelp reviews (responding to each review, managing negative reviews, and following up with customers), you need to generate new reviews regularly. 

Why is it important? 

Because 73% of consumers only pay attention to reviews written in the past month. It sounds like bad news, but there is always a solution. The secret is straightforward: You have to ask for reviews! 

The recent survey shows that 72% of customers that were asked to write a review went on to do so. This number looks much more optimistic, right? 

Few ways of asking for reviews:

  • Via email
  • On a receipt
  • In-person
  • Over the phone
  • On the business card
  • Thought the social media
  • On marketing material

 These methods are all working and worth trying, but if you’re looking for the most effective and time-saving way, you should try a reputation management platform. 

 It has a few features that make it the best solution for review generation:

  1. It integrates with your current CRM or website systems and sends automated review requests (via email or SMS) to your customers. You only need to set up this process once, and you’ll get a regular review flow. 
  2. It sends friendly review reminders to your clients for higher chances to get 5-star reviews.
  3. Once you receive a negative review, it sends it to you privately, so you can solve the client’s problem before it escalates. This way, you can have better control over your online reputation.

Take advantage of Amazeful today – check our latest specials here.

How To Attract More Customers To Your Local Business?

local business

Customer acquisition might not be the easiest task, but it’s something your business needs to thrive. Clients are the basis of any business, giving you revenue and brand awareness. Even if you build up a loyal customer base, new customers are key to scaling the business for the long term. You can’t always depend on repeat customers because they can move away or do less spending one day. 

Whether you’re a new business or have been working for years, the following tips might be helpful to get more customers and increase sales. Let’s dive into the details.

Build a mobile-friendly website

Bringing new customers starts with building your visibility online. A mobile-friendly site is the foundation of your online visibility. 

What does mobile-friendly actually mean?

It means displaying a different ‘version’ of your website to visitors viewing your site from mobile in order to give them a better experience. It’s known that 70% of the whole web is on mobile-first indexing. In terms of SEO, it means that Google indexes the mobile version of your site instead of the desktop one. 

So if your site isn’t mobile-friendly, it won’t see high rankings. 

You can quickly test your site’s current mobile friendliness using Google’s free tool.

Create a Google My Business listing 

Google My Business is a free online business listing. Claiming your Google My Business profile means you’ll show up in Google maps and Google search results. Google is the most used search engine globally, and nearly half of searches are for local businesses.

Why does it matter?

The more complete your business listing is, the higher you will rank in relevant search results. Businesses that claim a Google My Business profile typically receive more clicks and are more likely to attract new customers to their physical location. Besides, Google listing ensures your clients see the correct information about your business when searching for you. 

Collect more reviews 

It’s already proven that customer reviews win attention and new clients. Statistics show that the greater part of customers use reviews to determine what products or services to purchase. 

At the same time, many customers distrust businesses with ratings below four stars, and companies with higher average ratings are more likely to see traffic converted to sales. 

Asking clients to leave a review can be a winning marketing strategy for your local business. 

How to engage customers to leave a review?

  • Create an email sequence to follow up with customers and gather writeups about their experience
  • Engage with customers face-to-face and ask for a review in person 
  • Write a short and eye-catching review request on your menu or list of services 

If you’re looking for a more convenient and time-saving solution, try the reputation management platform. It helps you automate gaining customer reviews. Businesses that automate review requests can often double or triple the review volume. 

Amazeful sends an automated email or SMS review request to your clients with a link to leave their feedback on review sites like Google, Facebook, Yelp, etc.

It’s not only an automation solution, but it also helps you deal with negative reviews, analyze your online reputation and improve customer experience. 

Click here to request a demo.

The Importance Of Reputation Marketing For Your Local Business

Customer Feedback

What is reputation marketing?

Digital technologies have completely changed the way we’ve lived our lives. With many customers using the Internet to find a local business, your company’s online presence and reputation become crucial. 

Reputation marketing is critical for any local business: dental clinics, restaurants, or puppy shops – all benefit from customer feedback and reviews. In turn, customer feedback is the construction material that establishes your online reputation. 

So, what is reputation marketing?

Reputation marketing highlights and intensifies positive business content like customer reviews using digital marketing channels. This marketing tool lets you generate more leads and grow your business faster. In a nutshell, it’s a strategy to promote your company’s good reputation or repairing a flawed one. 

Customers are constantly reading online reviews to identify if they should buy a particular product, eat in a restaurant or visit a dental office. Every year the popularity of online reviews has been increasing, and new statistics prove its importance. For example, in 2021, 93% of customers read online reviews before buying a product, and 94% of all purchases and appointments are made for businesses and goods with an average rating of 4 stars and above. 

As you can see, online reviews are a vital component of your business’s reputation in the public eye. 

Local reputation marketing

More than ever, potential customers are searching for local businesses online. As a business owner, if your business is a local business where you need to meet your customers face to face, you need local reputation marketing.

The main difference is that your marketing should focus on the geographical area where you provide services, so you should always mention the suburbs, postcodes, or cities where you want business from.

Google is the largest search engine, and its main focus is to provide the best results for customers searching for services in their geographical area.

However, not all customers use specific keywords like the suburb or city. Instead, they use more general terms such as: “Electrician near me,” so it is Google’s job to translate “near me” as the search area around the shopper location.

That’s why to increase your local reputation marketing, you need to help Google by clearly specifying your business location or the local area where you provide services.

what-is-reputation-marketing

An influence on purchasing decisions

As we mentioned above, people are likely to trust recommendations from previous customers. So, the more quality comments and reviews you get across different digital channels, the higher potential customers’ credibility you get. Therefore, positive customer reviews have a significant impact on purchasing decisions. It is evident that customers choose more reputable businesses among their competitors.

Your goal as a business owner is to set up your dominance over competitors using reputation marketing tools like generating positive reviews, monitoring reviews, and rapid response to them. 

How exactly do positive customer reviews increase sales? First, let’s dive into the marketing funnel:

Awareness: Potential customers learn about your business through previous clients’ reviews.

Interest: People began to search for more information about your company – explore your site, social media pages, and review websites.

Consideration: Clients compare your business with rivals to understand your weaknesses and strengths. 

Solid reputation marketing depends on what people say about your business. Usually, business owners understand the importance of positive customer feedback but rarely ask clients to leave a review. 

Eventually, it leads to an imbalance of negative and positive reviews because people are more likely to leave feedback themselves only when they are dissatisfied. As a result, it won’t help your business to grow. So, asking your clients to leave reviews about their experience should be one of the essential points in your marketing strategy. 

There are many ways to collect positive reviews website feedback, social media reviews, and of course, reviews on review websites such as:

  • Google reviews
  • TripAdvisor
  • Yelp
  • Foursquare 
  • Facebook

local-reputation-marketing

Asking each client for feedback is possible but can be time-consuming. Besides, there is a way to automate the review gaining process with a reputation management platform like Amazeful

Very easy to use:

  1. After each purchase, your customers will receive a message to review your business
  2. You can direct your customers to leave reviews on a wide variety of platforms like Google, Facebook, or any other review site that matters to you
  3. You can monitor all reviews in one dashboard and easily embed them on your website

Using an automated reputation management platform like Amazeful is the most convenient way to gather positive reviews because it saves time and money. However, remember that reputation marketing is not only about sending review requests to get as many good reviews as possible. It is also about honest feedback, which can include negative reviews too.

Negative feedback is an excellent way to improve your business because, throughout it, you can understand if a client complains about the quality of the product, the price, or the professionalism of the staff. You can use the Amazeful platform to filter and manage negative reviews too. The system captures and sends negative reviews to you privately, allowing you to deal with them offline.

Reputation Marketing Conclusion

I hope by now you have a better understanding of what reputation marketing is and how to implement it for your business.

It would be best not to underestimate the importance of local reputation marketing for any business. It will help a business grow faster, generate more leads, and stands out from competitors. Every year the popularity of online reviews has been increasing.

 In 2021, 93% of customers read online reviews before buying a product, and 94% of all purchases and appointments are made for businesses and goods with an average rating of 4 stars and above. As a business owner, you should generate more positive reviews about your business and display them on review websites like Google reviews, Yelp, and others local review sites.

User a reputation management platform like Amazeful to save time and money. Remember that reputation marketing won’t work without lots of positive reviews. So, next time you plan the marketing budget – set aside some funds for your online reputation.