The Importance Of Facebook Reviews For Local Business in 2022

Facebook reviews

Facebook reviews are essential for any local business since the majority of potential customers visit business pages to read reviews and check if other customers recommend them. Depending on the character of published reviews, potential customers decide whether to choose your business or go with your competitor. 

It means that local business owners should pay more attention to their Facebook reviews and recommendations. Just imagine how powerful the positive reviews can be. It is a great opportunity to start selling to new customers with the help of existing, satisfied customers. 

In this article, we will discuss how you can start collecting Facebook reviews and grow your business. 

All you need to know about Facebook reviews

With roughly 2.93 billion monthly active users as of the first quarter of 2022, Facebook is the most used online social network worldwide. It is the second-largest review site on the Internet after Google which makes it a great platform to engage with potential customers. They can like, comment, and share genuine reviews. 

Facebook had used the star rating for many years but in 2018 they switched to the binary system. Now customers have 2 options to rate a business: Recommend or Not Recommend.

Where to find the Facebook review link?

When sending review requests to your customers it is important to send them directly to the review page. Where to find your Facebook review link?

  • Go to your Facebook page
  • Go to the reviews tab
  • Copy the page URL from the address bar

How to gain more Facebook reviews?

  • Send review requests on the regular basis. The best practice is to send a review request on the same day or the next day after a customer’s purchase. If a customer receives a review request a month after their purchase the chance they will leave a review is reduced. 

  • Ask all of your customers for reviews. The more reviews you get published the better it is for your business’s growth. Customers can share their valuable feedback about your business on Facebook or Google and you will get more visibility online. 

  • Send review reminders. Sometimes customers can miss your review request or simply forget to leave a review. In this case, we recommend you send a review reminder to customers. It ensures a greater conversion rate and a higher chance to receive a Facebook review.

  • Respond to Facebook Reviews. Customers expect answers to their reviews. Show that you are ready to listen to them. If there is a positive review – thank a customer for sharing their experience. If there is a negative review – apologize for the unpleasant experience and try to resolve complaints.

  •  Use a reputation management platform. With a reputation management platform, you can easily automate all the processes of generating reviews. 

Try the Amazeful reputation management platform.

Amazeful makes all the processes of collecting reviews on any review website much easier and faster. With Amazeful you can automatically send review requests, set up automatic review replies, send review reminders and get insightful analytics on your reviews. 

Grow your Facebook reviews effortlessly with Amazeful. Learn more how Amazeful can help you collect more reviews and grow your revenue faster https://amazeful.com/reviews/. 

Start 7-day free trial.

Collect Video Reviews With The Amazeful Platform

video reviews

Competent marketers know that the most valuable asset for any business are satisfied customers. 

Even if you create the most qualitative product on the market, it doesn’t mean you have enough credibility from potential clients. However, when your satisfied clients share authentic reviews about your product it attracts more clients and makes your business reliable.

What is better than regular clients’ reviews? Only video reviews. Videos are the most entertaining and engaging content type that exists. They are preferred by 79% of the people to find about the company or product. 

Unlike video reviews, text reviews are easier to collect and display. Text reviews with no details about the customer or anonymous reviews may not seem real, even if they are written by real people. Video reviews are harder to fake and add a feeling of authenticity, much more than audio or text reviews. Besides, video reviews perform better on websites and show higher conversion rates, than any other review type. 

The Amazeful platform handles the capturing and sharing of your video reviews so you can build trust and transparency with your prospects. In minutes you can collect video reviews from your customers without any technical knowledge.

Why should you be using video reviews? 

  • Video reviews get a 35% higher conversion rate than standard reviews.
  • 2 out of 3 people would like to make a purchase after watching a review video.
  • 59% of users prefer watching videos over reading text.
  • Video triggers emotions. When a customer is thankful and enjoys using a product, a potential client will feel it through the video too.

With Amazeful, you can automatically request video reviews from your happiest clients and get notified when a new review comes in. 

How does it work?

  1. The customer will be sent an automated email or message with a request to review your business.
  2. The email or SMS request will include a link that a customer can use to record a video directly in their browser on their phone, laptop, or computer which is sent to your dashboard.
  3. You can use collected video reviews in advertisements, share them on social media, showcase them on your website through Amazeful’s widgets, and more.

Collecting video reviews is tiring and time-consuming if you do it yourself. However, with a tailor-made platform like Amazeful, you can collect and publish video reviews with ease. 

Video review requests are mobile-friendly and responsive. Your customers can easily record a video review from any camera-enabled device. 

To ensure a higher conversion rate, we created friendly automated video review reminders that are sent to your customers who didn’t interact with an earlier request.

Once you’ve got video reviews, they will be one of the most valuable pieces of content you’ll have.

Video reviews will become a big advantage over your competitors and attract more potential customers to your business. Your audience will be able to see the value you offer to your clients through authentic video reviews. 

Start gathering powerful video reviews with Amazeful today! Check our latest specials here. 

How To Attract More Customers To Your Local Business?

local business

Customer acquisition might not be the easiest task, but it’s something your business needs to thrive. Clients are the basis of any business, giving you revenue and brand awareness. Even if you build up a loyal customer base, new customers are key to scaling the business for the long term. You can’t always depend on repeat customers because they can move away or do less spending one day. 

Whether you’re a new business or have been working for years, the following tips might be helpful to get more customers and increase sales. Let’s dive into the details.

Build a mobile-friendly website

Bringing new customers starts with building your visibility online. A mobile-friendly site is the foundation of your online visibility. 

What does mobile-friendly actually mean?

It means displaying a different ‘version’ of your website to visitors viewing your site from mobile in order to give them a better experience. It’s known that 70% of the whole web is on mobile-first indexing. In terms of SEO, it means that Google indexes the mobile version of your site instead of the desktop one. 

So if your site isn’t mobile-friendly, it won’t see high rankings. 

You can quickly test your site’s current mobile friendliness using Google’s free tool.

Create a Google My Business listing 

Google My Business is a free online business listing. Claiming your Google My Business profile means you’ll show up in Google maps and Google search results. Google is the most used search engine globally, and nearly half of searches are for local businesses.

Why does it matter?

The more complete your business listing is, the higher you will rank in relevant search results. Businesses that claim a Google My Business profile typically receive more clicks and are more likely to attract new customers to their physical location. Besides, Google listing ensures your clients see the correct information about your business when searching for you. 

Collect more reviews 

It’s already proven that customer reviews win attention and new clients. Statistics show that the greater part of customers use reviews to determine what products or services to purchase. 

At the same time, many customers distrust businesses with ratings below four stars, and companies with higher average ratings are more likely to see traffic converted to sales. 

Asking clients to leave a review can be a winning marketing strategy for your local business. 

  • customer review

How to engage customers to leave a review?

  • Create an email sequence to follow up with customers and gather writeups about their experience
  • Engage with customers face-to-face and ask for a review in person 
  • Write a short and eye-catching review request on your menu or list of services 

If you’re looking for a more convenient and time-saving solution, try the reputation management platform. It helps you automate gaining customer reviews. Businesses that automate review requests can often double or triple the review volume. 

Amazeful sends an automated email or SMS review request to your clients with a link to leave their feedback on review sites like Google, Facebook, Yelp, etc.

  • Automate-Reviews

It’s not only an automation solution, but it also helps you deal with negative reviews, analyze your online reputation and improve customer experience. 

Click here to request a demo.

How To Increase Online Sales For A Local Business?

The Internet has become a significant strength nowadays. It is used to purchase products, find places to eat, communicate with friends, and book holidays. If a person is going to buy something online, he will first Google it and go through the result pages before choosing the right seller. Therefore, being present online in search engines is crucial for any company, including local businesses.

If you see a decline in your sales, it’s time to refresh your online strategy. Here is a working strategy for local businesses that intend to increase online sales.

Get listed on Google My Business

Google My Business is a free tool that allows you to manage your online presence across Google Search and Maps. When someone looks up your business name or a related term, he’ll easily find all the necessary information about your company. Google requires you to provide the business name, location, and category. Once Google confirms your Business profile, it is open to customers to leave reviews, add photos and ask questions. 

What are the main Google My Business benefits?

  1. Your business will show up in Google Maps searches and boost sales.
  2. By showing up in local searches, businesses on Google My Business are 70% more likely to attract potential customers for in-store location visits.
  3. Google My Business lets you rank higher in Google search.
  4. Increase engagement with your brand. People can easily visit your website or call you with just one click. 

Ask your customers to review your business

90% of people read reviews before making a purchase. 63% indicate they are more likely to buy from a site that has product ratings. Asking your happy customers to review your business on Google or any

other site that matters can significantly increase sales and engage new clients. Point your customer to one or two websites where the majority of your reviews are being seen. 

How to ask for reviews?

The most convenient way that saves your time will be using the reputation management service. It helps fully automate gaining customer reviews, so you can spend your time improving other business processes. 

How does it work?

  1. The customer receives an automated email or message to review your business.
  2. Once the message is received, the client is directed to review your business on Google, Facebook, or any other review site.

The platform has in-depth reporting that lets you analyze online feedback, manage negative reviews, send review reminders, and more. For more information and features, visit this page.

Increase social media presence

Millions of people are scrolling their feed every day to discover new content and interact with brands and companies. If you want to attract more potential clients, you need to work on your social media presence. 

Social media platforms can increase traffic to your website. When you promote content on social media, people who are already interested in your company can visit your site in one click. Gaining some extra traffic is a working method to rank higher in Google search and be chosen by more customers. 

Besides, you can build trust with existing customers, understand their needs, and increase loyalty with social media. Take the opportunity to:

  • Ask your audience questions
  • Respond to the comments
  • Post relevant content
  • Create a community 

Conclusion

As a local business, you always need to find a way to stand out from competitors. Take a close look at your marketing strategy and ask yourself if it’s generating the results you’re looking for. If not, it might be time to try new approaches to promoting your business. Use this guide as a reference to refresh your online strategy. 

How to Turn Negative Customer Reviews Into Advantage?

Negative reviews are a nightmare for many business owners. But the truth is no matter how devoted you are in promoting a good customer experience, you’ll come across negative reviews in the end. It’s a fact for all businesses dealing with customers, you can’t please all the customers all the time. What is more important is how you handle bad reviews and the way you respond to them. Moreover, negative feedback is something that can help your business to grow and improve. Instead of being afraid of bad reviews, let’s see how to use them as a positive side for your business.

Always respond to negative feedback

When you receive a bad review, first of all, understand what the customer complains about and apologize for the negative experience. If it’s appropriate – offer a refund or exchange. Show that you care about each customer’s problem and resolve it with a public response. However, if the issue requires additional actions (for example, related to services), it’s best to resolve such complaints privately. Leave a phone number or an email so customers can contact you to resolve the problem offline.

Sometimes reviews can be unfair, but try to be polite and friendly to show potential customers you’re dedicated to providing excellent service.

Build trust using negative reviews

When a potential customer sees a bad review, he also checks the response from the business side. By interacting with the clients who left a negative review, it shows you’re being proactive about addressing problems, and it helps build trust.

Besides, this way, you demonstrate to potential clients you have nothing to hide and are ready to resolve issues if they exist. Plus, customers are inclined to trust businesses with positive and negative feedback, while only 5-star reviews look more fake and not credible. 

Use a reputation management platform

Indeed, you can’t control what reviewers write, but you can manage and control negative feedback using a reputation management platform. The system captures negative reviews and sends them to you privately to deal with them offline. Dealing with unhappy customers’ issues in-house before they get the chance to go public will help minimize the number of published negative reviews on Google, TripAdvisor, and other sites. Respond to bad reviews to make customers feel heard, and there is a big chance they will change their minds and leave you a positive review instead.

Improve your business 

Negative feedback can be unsettling at first, but how else would you understand the issues you have in the business processes? All successful businesses continuously improve, and bad reviews are a great way to identify what’s working and what’s not. If too many clients complain about the same thing, it’s worth looking into it and making improvements. So even if you don’t like receiving negative reviews, they’re still necessary and helpful. The more you listen to clients’ concerns, the more you will meet their expectations, and you will provide a much better experience.

    So what to do about negative reviews? 

    1. The most important – do not ignore them. It’s okay to have some unhappy customers because you can’t always please every client. 
    2. Always respond to negative reviews. Show that you care about the issue and are ready to deal with it publicly. This way, you can even turn unhappy customers into loyal advocates.
    3. Use a reputation management platform to manage and keep track of your negative reviews. It helps to minimize the number of negative reviews on Google, TripAdvisor, and other sites. 
    4. Learn from your mistakes using bad reviews. Identify what’s not working for your clients and improve it.

    5. Get more positive reviews. Usually, only unsatisfied clients are willing to leave a review. To keep the balance between negative and positive feedback, always ask your clients for reviews.