The Importance Of Facebook Reviews For Local Business in 2022

Facebook reviews

Facebook reviews are essential for any local business since the majority of potential customers visit business pages to read reviews and check if other customers recommend them. Depending on the character of published reviews, potential customers decide whether to choose your business or go with your competitor. 

It means that local business owners should pay more attention to their Facebook reviews and recommendations. Just imagine how powerful the positive reviews can be. It is a great opportunity to start selling to new customers with the help of existing, satisfied customers. 

In this article, we will discuss how you can start collecting Facebook reviews and grow your business. 

All you need to know about Facebook reviews

With roughly 2.93 billion monthly active users as of the first quarter of 2022, Facebook is the most used online social network worldwide. It is the second-largest review site on the Internet after Google which makes it a great platform to engage with potential customers. They can like, comment, and share genuine reviews. 

Facebook had used the star rating for many years but in 2018 they switched to the binary system. Now customers have 2 options to rate a business: Recommend or Not Recommend.

Where to find the Facebook review link?

When sending review requests to your customers it is important to send them directly to the review page. Where to find your Facebook review link?

  • Go to your Facebook page
  • Go to the reviews tab
  • Copy the page URL from the address bar

How to gain more Facebook reviews?

  • Send review requests on the regular basis. The best practice is to send a review request on the same day or the next day after a customer’s purchase. If a customer receives a review request a month after their purchase the chance they will leave a review is reduced. 

  • Ask all of your customers for reviews. The more reviews you get published the better it is for your business’s growth. Customers can share their valuable feedback about your business on Facebook or Google and you will get more visibility online. 

  • Send review reminders. Sometimes customers can miss your review request or simply forget to leave a review. In this case, we recommend you send a review reminder to customers. It ensures a greater conversion rate and a higher chance to receive a Facebook review.

  • Respond to Facebook Reviews. Customers expect answers to their reviews. Show that you are ready to listen to them. If there is a positive review – thank a customer for sharing their experience. If there is a negative review – apologize for the unpleasant experience and try to resolve complaints.

  •  Use a reputation management platform. With a reputation management platform, you can easily automate all the processes of generating reviews. 

Try the Amazeful reputation management platform.

Amazeful makes all the processes of collecting reviews on any review website much easier and faster. With Amazeful you can automatically send review requests, set up automatic review replies, send review reminders and get insightful analytics on your reviews. 

Grow your Facebook reviews effortlessly with Amazeful. Learn more how Amazeful can help you collect more reviews and grow your revenue faster https://amazeful.com/reviews/

Start 7-day free trial.

Amazeful a Digital Marketing Platform

grow business

Amazeful Marketing Software

Looking for ways to grow your business revenue? Then you need to invest in digital marketing. 60% of the global population uses the Internet. The current number of smartphone users in the world is 6.3 billion. It is massive market size and the biggest reason your business needs to cooperate with a digital marketing company. 

Amazeful is an online marketing agency behind the Amazeful marketing software, which covers all your marketing needs. An all-in-one solution for B2B and B2C businesses seeking to increase revenue and build strong customer relationships.

Create powerful SMS Marketing & Email Marketing Campaigns. Easily create surveys and polls to collect customer feedback, measure employee satisfaction, and organize team events. Quickly create quizzes to measure student knowledge, evaluate class progress, and focus on topics that need improvement. Build referrals to incentivize previous customers to recommend your products to their family, friends, and much more.

Let’s talk about each feature and see what benefits you get for your business.

SMS Marketing Campaigns

Messages have the highest engagement rate of any marketing medium. Users read them almost immediately after they’re sent. SMS marketing campaigns are an opportunity to deepen relationships with your customers and increase revenue. With Amazeful, you can use the power of text messages and build high-converting SMS marketing campaigns. 

Email Marketing Campaigns

Send professional and personalized email campaigns to be in front of your audience. With email marketing, you can follow and guide your audience through each step of the customer journey. Starting from welcome emails to abandoned checkout emails. Turn a one-time visitor into a loyal customer with well-structured email campaigns. 

Automate Marketing Campaigns

You don’t have time to run a business and email every single customer. Instead, you can use the automated solution from Amazeful and save loads of hours. Automated marketing campaigns help you run email and SMS campaigns much more effectively and faster. For example, you can build an automated email funnel and turn your contacts from leads to paid customers. Or get in touch with contacts right away using autoresponders. 

Online Surveys

An internet marketing company can also help you gather customers’ feedback and opinions. It helps understand your clients’ needs better to drive innovations and improve customer experience. With the Amazeful platform, you can easily create surveys and collect feedback via email, mobile chat, social media, and more. You can run different types of surveys like customer feedback surveys, market research surveys, employee satisfaction surveys, and more. All of them are aimed to grow and transform your business. 

Online Referrals

You don’t have to be as big as Amazon to use referral marketing. A small or medium business can benefit from a referral program too. It’s an effective way to convert leads, increase the clients base and get loyal customers. Create your own online referral program for your customers, employees, or influencers, and let them be your brand advocates. 

2-Way Messaging

Increase engagement with your customers using text messages. 2-way messaging is a must-have feature to maintain contact with your clients. 2-way messaging allows you to receive messages from your contacts and reply to them most conveniently. It’s a powerful way to build relationships with your current client base and to interact with prospective clients. 

Mass Text Messages

Reach audiences of any size with mass text messaging. You can send messages to a specific group of customers or the whole list at once. Mass teхting services are used to notify a large group of clients about new promotions, coupons, send reminders, and more. For your convenience, you can schedule your mass texting campaign in advance.

Unified Box

Get a powerful and easy-to-use inbox to manage all communications between you and your clients. It’s convenient to control all chats and messages and optimize your day-to-day customer support. 

Conclusion

If you’re not attracting enough customers or you’re just tired of doing the marketing yourself – you might find it helpful to hire an online digital marketing company.

Online marketing services company can provide the right tools to grow your business at a fraction of the cost that it would take a person doing everything from scratch. It lets you focus on areas of business where you’re an expert, while the agency can do all work related to digital marketing. Here in Amazeful we’re up to date with the latest trends that will help you scale your business, attract more potential customers and build strong communication with the existing clients. 

Click here to check our latest specials. 

How To Ask For Referrals From Happy Customers?

How to ask for referrals

A referred customer usually costs less to attract and has more potential to retain. This is because of word-of-mouth marketing. It is one of the most powerful forms of advertising as 92% of consumers trust their friends over traditional media. 

Let’s see the stats. Companies found that referred customers are 18% more loyal, have a 16% higher lifetime value rate, and spend 13% more than their non-referred counterparts.

But how to ask for referrals without feeling awkward or uncomfortable? In this article, we will give you some tips that you can use to get referrals from your happiest customers. 

Set your goals 

What do you hope to get out when asking for referrals? Are your goals tied more to growth and revenue? Or do you want to build brand awareness? Depending on the goal you can think about how to communicate with your customer when asking to refer your business. 

Create value first before asking 

You can ask for referrals right after a successful purchase, but most likely it won’t work. Wait till you have given your customers unmatched service, then they’ll be much more likely to refer your business to others. Let them know when you launch a new product or a promotion that can benefit them. Once you build a trustworthy relationship and show them the value they will start actively spreading the word about your business. This is how you continue to build brand loyalty after the sale and turn happy customers into loyal promoters.

Make the process easy for customers 

People don’t want to spend time figuring out how to refer your business. Make sure the process is fast, simple, and clear for everyone. The easiest it is, the higher the chances customers will follow through. With the right software in place, you can make it easy for customers to refer their friends and colleagues via email, text, and social media platforms. 

Offer incentives 

You can serve high-quality products and provide the best customer service, but sometimes it is not enough to get referrals. The incentive referral program is a good motivation for a customer because he gets benefits too. Offer a discount, a promotion, or a gift card to your customer to ensure higher chances to get new referrals. 

Automate the process 

A referral program is a great way to grow your business and get more leads but if you don’t automate this process you won’t feel any tangible results. With the Amazeful platform, you can automate the entire process and send review requests on autopilot. It is a convenient and faster way to grow your customer base and increase leads. 

Conclusion

Referrals grew by 425% during the first wave of lockdown as companies looked for ways to grow their business and sales. And these programs work — 86% of companies with robust referral programs have seen revenue growth over two years.

Asking for referrals can be your new revenue stream if you build an automated referral program with good benefits to your customers. With Amazeful you can build a reliable referral program in a few hours and start collecting new  leads. 

What exactly you can do with Amazeful

  • Send automated referral requests. 
  • Choose different referral types (non-incentivized, referral-based incentivized, conversion based incentivized).
  • Customize the referral program to your needs (limit number of redemptions, limit to new customers, expire offers on a date).
  • Get a simple interface for sharing a referral via email, SMS, and social media.
  • Monitor results in one convenient dashboard.

5 Easy Tricks for Google Maps Optimization in 2022

google maps

Google Maps optimization should be a top priority in your marketing strategy if you want to be discovered by new local customers. It is a free tool that can help you stand out from competitors and become the #1 business in your area. But, it is not that easy. Creating a listing on Google Maps is not enough to start receiving bookings and calls from new customers. These benefits are achievable if your listing has strong visibility.

In this article, we’re going to discuss how to create your Google Maps listing and cover the most effective and easy steps to optimize it.

How to get your business listing to rank higher on Google Maps?

Add your business to Google Maps

If you don’t have a business listing on Google Maps follow these steps:

  1. Go to Google Maps and search for your business name.
  2. If your business name does not appear, click ‘Add a missing place to Google Maps’.
  1. Provide information about your business such as place name, category, address, and more. Click ‘Claim this business’.
  1. After that, you will be redirected to Google My Business (GMB) where you can create a Google Business Profile and claim your Google Maps listing. Learn how to create a Google Business Profile here.

Claim your business listing

When your Google Maps listing is ready, it is important to claim it. When you claim your listing, you can provide many more details about your business such as hours of operation, description, pictures, pricing information, and more.

Claiming a Google Maps listing is easy. Once you provide all the information for your Google My Business profile, choose a way to verify your business listing.

Add information about your business

The more information about your business you provide, the higher your Google Maps listing will rank. Try to complete every section in your Google My Business profile to show Google algorithms that your business is active, open, and ready to take on new customers.

The following sections are the must complete in your profile:

  • Name
  • Address
  • Phone
  • Website
  • Hours

Also, it is highly recommended to complete these sections to rank higher:

  • Category and attributes
  • Products and services
  • Questions and answers

Add photos

Such simple action as adding photos can help your Google Maps listing rank higher for 3 reasons:

  1. Adding photos demonstrates to Google that your business is active which positively impacts your ranking.
  2. Google displays photos in local searches, so posting quality photos regularly can increase engagement and attract new customers.
  3. By adding new, beautiful images you show potential customers what exactly you offer and increase trust in your business.

Get Google reviews for Google Maps optimization

It is not a secret that Google loves customer reviews. For that reason, it is important to generate as many positive reviews as possible if you want to rank higher in search results.

Some of your customers may leave reviews on their own, but simply waiting for new reviews without asking for them is not the most effective plan. You need to be proactive and ask for reviews yourself. You will be surprised how many of your satisfied customers will be happy to share their positive experiences. You just need to ask.

The best approach is to automate review generation with the right tool. With Amazeful, you can automate this process and send review requests to all your customers to ensure a higher review conversion. By automating review requests, you can collect and display more positive reviews on Google Maps and increase your rank.

Click here to learn more about review automation with Amazeful or start a 7-days free trial.

Last but not least – don’t just ask for reviews, remember to reply to them. When you reply to reviews, you mitigate the damage of negative reviews and show your prospects that you are attentive to your customers and ready to solve their problems.