Social Proof: Why is it essential for your business?

Have you ever purchased a product or service after a recommendation from somebody else? That is social proof in action. People strive to fit with the rest of the crowd, and it’s not just a marketing idea – it’s a proven psychological theory. We are social animals. That’s why the actions and recommendations of others influence our decisions in a variety of ways, including our purchasing behavior. 

In marketing, social proof offers a massive variety for growth and sales. Therefore, entrepreneurs implement this psychological theory into a marketing strategy to influence purchasing decisions. 

When people shop, they look for reviews and recommendations of others before making a purchase. That’s why reviews are one of the most vital social proof forms to generate sales for any business.

How to use social proof in your business?

1. Generate more reviews and testimonials 

91% of consumers read online reviews before making a purchase. That’s why it is essential to generate positive customer reviews and make them visible to potential clients. 

Reviews help potential customers understand the quality of your products and get to know your business better from the experiences of others. The more 5-star ratings you get, the more likely the next potential client will choose you over competitors. 

Thankfully, there are tools that you can use to generate more positive reviews without spending lots of time. For example, Amazeful helps you collect reviews automatically and post them on review sites that matter for your business. By having current and ongoing positive reviews, your business will show up at the top of Google search, and more customers will choose you. 

 2. Display testimonials on your website

To increase the conversion rate on your site, you have to include testimonials from other clients. 63% of shoppers are more likely to purchase from websites with reviews. Therefore, simply having a customer reviews section can be enough to earn visitors’ trust. It is proof that you have real customers and your business is legitimate. Besides, a good customer testimonial can explain the benefits of your product or service. 

The Amazeful platform can help you embed your testimonials on your website, no programming knowledge is required. One of the platform’s features is a website widget that will display your latest and greatest reviews. Click here to get a 7-days trial version. 

3. Cultivate user-generated content

User-Generated Content is text, photos, and videos created by individual people (not brands) and published on social media. It influences purchasing decisions and increases trust, the same as reviews do. Fifty-six percent of consumers said user-generated content was the content they most wanted to see from brands. 

How to evolve UGC? For example, create a branded hashtag on Instagram or Twitter and encourage users a chance to be featured. Another way is to create a social buzz as Coca-Cola did with its ‘Shake a Coke’ campaign. 

Coca-Cola swapped out its logo with random names for the campaign, enabling fans to find their names. As a result, ‘Shake a Coke’ became a highly shareable promotion hugely successful in 50 countries all over the world.

Statistics Reference Material

The Power of Customer Reviews for Your Dental Clinic

Today, 77% of patients go online to search out and read online reviews of dental clinics. Potential clients want to learn about the dental practice and read other patients’ experiences before deciding which dentist to visit. Therefore getting customer reviews online has become crucial if you want to be chosen among competitors. 

The more reviews you have, the more recognizable your dental practice will seem online. After all, a potential client searching for a dentist in his area is more likely to choose a business with over 50 five-star reviews than a business with just two reviews. 

The good news is, from the recent survey, 74% of customers who were asked to provide feedback, 68% were willing to do it. So don’t hesitate when asking patients to leave a review because most of them will be happy to help you out. 

What are the main benefits of online reviews for a dental clinic?

  1. You will rank higher on Google Maps and Google Searches
  2. High star ratings increase conversions
  3. Reviews build customer trust
  4. The feedback received helps you improve your practice 
  5. It’s a cost-effective way to get more clients

How to get more online reviews from the patients? 

1. Google reviews are the backbone of any local marketing strategy. If you want your clients to leave reviews on Google, the first thing that needs to be done is to optimize your Google My Business listing. Google My Business helps businesses manage their online presence across search engines.  

Basically, it’s a source of verified information about your dental clinic, including location, opening hours, prices, and reviews from patients. 

Follow these steps to set up your Google My Business listing:

  • The first thing you need to do is visit  
  • Create/Claim Your Google My Business Page
  • Verify your business by phone call or email
  • Add the finishing touches (website, phone number, opening hours, photos, appointment URL, etc.

2. The most engaging way to get reviews from your patients is by asking them face-to-face after the dental procedure. Ask your сlient how their experience was and if they don’t mind leaving a review.

3. If you find it hard to get your patients to leave you a review after you ask them, there are alternative ways to simplify this task. Inexpensive reputation management platforms like Amazeful can help your business generate more reviews and save time.

What are the main advantages of using a reputation management platform?

  1. It’s a fully automated process, so you don’t have to spend time asking each client for a review. In addition, the platform can integrate with your patients’ management system and automatically send email or SMS survey requests. 
  2. You can redirect your patients to leave reviews on other sites besides Google like Facebook, Yelp, or any review site that matters for your business.
  3. You can manage your negative feedback offline and deal with the issues before they escalate.
  4. You get in-depth reporting of your online reputation to analyze and find ways to improve patients’ experience. 

Positive reviews can help you build strong relationships with existing patients and attract new ones.

Considering that clients tend to trust online reviews as much as they would a personal recommendation from a friend, it’s a time to use reviews to your advantage.

Worried about finding time to get more online reviews? Start 7 days free trial with Amazeful!

6 Ways To Market Your Business Without Paid Advertising

“How can I market my business without paid advertising?”

It can become very expensive for businesses to execute paid advertising. There are multiple other avenues you can explore when it comes to advertising your business. We’ve put together 6 ways you can market your business without paid advertising.

1. Selling through video content

Selling through video content is one of the most effective ways to sell to the younger generation (under 40’s). Studies have shown that people in this age category spend 100 minutes a day watching video content per day. This is a huge opportunity for marketing your business as long as your video grabs their attention and gives them a reason to keep watching. The main platforms displaying video content are YouTube, TikTok, and Instagram.

2. Increasing your social media presence

Having a social media account for all the popular platforms is the best way to really get your brand noticed. Having the same social tag for all of your accounts also helps your audience identify your business. Increasing your social media presence is essential in order to gain the attention of your target audience and being able to connect with them organically and gain your trust.

3. Using email marketing to gain leads

Email marketing is a great form of marketing if you don’t want the big corporations controlling who can and can’t see your content on a regular basis. For example, Instagram’s algorithm changes quite often and if you rely solely on Instagram for your leads and they shut down (touch wood they don’t!) then you’ll have no audience of your own. This is why you should be implementing email marketing for those just-in-case situations that could potentially cost you your entire business income.

4. Boosting your Google rankings through SEO

A good Search Engine Optimisation (SEO) strategy will allow you to connect more with your target audience and will lead to increased website traffic and organic visibility. The first Google listing receives 33% of all search traffic so I’d definitely recommend implementing an SEO strategy into your business.

5. Writing optimized blog posts

Optimizing your blog posts consists of a lot more factors than you might think. Make your blog clickable by including a catchy title or headline that will intrigue your reader. Keep the paragraphs short (like this blog you’re reading now.) Also, you should be adding links when necessary but make sure to not overdo it otherwise you’ll seem too “salesy” and people will begin to not trust you and your opinions. Writing an optimized blog post tells Google that you have a specific audience you want to attract and a niche topic.

6. Encouraging happy customers to share their experiences through reviews

There’s no better marketing than an honest review from a previous customer. Having positive reviews is the best way to grow your customer base and excel in the online space as a business. Here at Amazeful, we thrive on knowing that our platform is growing businesses every day. We automate the review process by sending gentle reminders to your customers to leave a review. If the review is positive with a high rating it will go directly to the site of your choosing, and if the review is negative it will send a private message to you so your online reputation doesn’t get damaged and you can fix the issue offline. More positive reviews essentially mean more clients for your business which then leads to more sales and continual growth for your business. This process encourages your happy customers to leave positive reviews for your business.

To learn more about our services, visit our website here or call us on 0478 486 878

3 Essential Tips to Kickstart Your Business

Success from Amazeful Reviews

3 Essential Tips to Kickstart Your Business

Starting a business can be exhilarating and fun at the best of times but it can also be very overwhelming if you don’t have the right measures in place. We’ve put together 3 essential tips to help you kickstart your business.

Success from Amazeful Reviews

  1. Do your research.

Ensure that you have something unique to bring to the table to set yourself apart from your competitors. Research your niche and identify what your target market is really looking for and find a way to provide that for them. Make sure your product or service is actually in demand and there are people out there willing to pay for it. Also have a look at what your competitors are doing – how can you do it differently or better?


2. Automate as many things as you can.

As a business owner you’re going to find that time is your most valuable asset. If you can automate 50% of your tasks, you’re setting yourself up for success. A business takes a lot of time and effort to set up and even more time to sustain. The Amazeful platform is all about setting you up to have a successful business through your customer reviews. 


3. Network.

Networking may sound scary at first but trust me when I say this, you’re going to want connections. Connect with local entrepreneurs and business owners in the area. Almost every successful business owner loves to talk about themselves so ask questions, listen and learn – remember their business knowledge is super important to you at this stage. Connections through networking is why most business owners are successful today. 


And an extra tip for you..


4. Carry your business card EVERYWHERE.

You’ll never know who you’re going to bump into on your weekly grocery run or that trip to the coffee shop so always be prepared and have a few business cards on hand!