How To Ask For Referrals From Happy Customers?

How to ask for referrals

A referred customer usually costs less to attract and has more potential to retain. This is because of word-of-mouth marketing. It is one of the most powerful forms of advertising as 92% of consumers trust their friends over traditional media. 

Let’s see the stats. Companies found that referred customers are 18% more loyal, have a 16% higher lifetime value rate, and spend 13% more than their non-referred counterparts.

But how to ask for referrals without feeling awkward or uncomfortable? In this article, we will give you some tips that you can use to get referrals from your happiest customers. 

Set your goals 

What do you hope to get out when asking for referrals? Are your goals tied more to growth and revenue? Or do you want to build brand awareness? Depending on the goal you can think about how to communicate with your customer when asking to refer your business. 

Create value first before asking 

You can ask for referrals right after a successful purchase, but most likely it won’t work. Wait till you have given your customers unmatched service, then they’ll be much more likely to refer your business to others. Let them know when you launch a new product or a promotion that can benefit them. Once you build a trustworthy relationship and show them the value they will start actively spreading the word about your business. This is how you continue to build brand loyalty after the sale and turn happy customers into loyal promoters.

Make the process easy for customers 

People don’t want to spend time figuring out how to refer your business. Make sure the process is fast, simple, and clear for everyone. The easiest it is, the higher the chances customers will follow through. With the right software in place, you can make it easy for customers to refer their friends and colleagues via email, text, and social media platforms. 

Offer incentives 

You can serve high-quality products and provide the best customer service, but sometimes it is not enough to get referrals. The incentive referral program is a good motivation for a customer because he gets benefits too. Offer a discount, a promotion, or a gift card to your customer to ensure higher chances to get new referrals. 

Automate the process 

A referral program is a great way to grow your business and get more leads but if you don’t automate this process you won’t feel any tangible results. With the Amazeful platform, you can automate the entire process and send review requests on autopilot. It is a convenient and faster way to grow your customer base and increase leads. 


Referrals grew by 425% during the first wave of lockdown as companies looked for ways to grow their business and sales. And these programs work — 86% of companies with robust referral programs have seen revenue growth over two years.

Asking for referrals can be your new revenue stream if you build an automated referral program with good benefits to your customers. With Amazeful you can build a reliable referral program in a few hours and start collecting new  leads. 

What exactly you can do with Amazeful

  • Send automated referral requests. 
  • Choose different referral types (non-incentivized, referral-based incentivized, conversion based incentivized).
  • Customize the referral program to your needs (limit number of redemptions, limit to new customers, expire offers on a date).
  • Get a simple interface for sharing a referral via email, SMS, and social media.
  • Monitor results in one convenient dashboard.

Grow Your Business With Amazeful Referrals


Launching referral marketing is one of the best things you can do for your business. It has always been a profitable and cost-effective strategy. All the biggest companies have their own referral programs – Amazon, Airbnb, Tesla, and more. With referrals, businesses can empower the strongest marketing engine that they have: their own customers. 

Use Amazeful Referrals to let your happy customers do the marketing for you and spread the word about your business. What better way to earn credibility than to let your existing customers advertise for you? 

What is a customer referral program?

A referral program is a marketing tactic that incentivizes your existing customers to refer your business to their friends and family. It’s a win-win situation for everyone in the chain. Your business gets a free promotion, your customer gets a reward for referring a friend, and the friend gets a trusted recommendation. 

Why referrals will work for your business? 

  1. Customer referrals are cost-effective. Unlike with paid online advertising, with referrals, you don’t need to spend thousands of dollars to attract a new customer. 
  2. 92% of consumers trust recommendations from people they know. 
  3. Referred customers are more loyal and bring 25% higher profits compared to other marketing channels.
  4. When done correctly, your business referrals will spread like a virus. Your customers will refer their friends, who will refer their friends, who will refer their friends…leading to compounding new sales. 

Why do you need a third-party platform like Amazeful to do referrals?

  1. Word-of-mouth marketing works by itself. People will always recommend good products to their friends and family if they had a great experience. But what is the percentage of your customers who will really recommend your product to others and share your business contacts? Totally not 100%. Amazeful’s interface lets you send referral forms to all your customer base, which increases the number of recommendations and potential clients. 
  1. If the process of sharing a referral is too complicated, even the most motivated customer won’t do it. Amazeful makes this process easy. A customer receives a share form that he can use to introduce your product to his friends. He can share it through a text message or an email. 
amazeful referrals

How do Amazeful referrals work? 

There are 3 referral type options that you can use:

Referral based. Non-incentivized.

When using non-incentivized referrals, customers are not rewarded for referring their friends. Some businesses may not feel the need to offer any rewards to customers. Instead of this, they may focus on improving their customer experience and providing a simple way for their customers to refer friends.  Besides, even without any incentive, some customers like sharing good and qualitative products with their friends if made easy to do so.

Referral based. Incentivized.

Even though you may have tons of happy customers, not all of them will refer your business to their friends proactively. Incentivized referrals are their to give your customers that extra push. 

This referral type is two-sided. All recipients will get the same promo code – your existing customer and their referred friends. Friends are rewarded with a promo code for just sharing your promotion with their friends, regardless of if they convert into a sale or not. With this referral type, you give a reason for both parties to join which can lead to a higher number of successful referrals and sales. 

Conversion based. Incentivized.

This referral type is also incentivized, but the customer only rewarded after their referred friend makes a purchase. Each customer receives a unique promo code generated through the Amazeful site. A customer is rewarded for each friend that uses their unique promo code and converts into a sale.

It is also two-sided and all recipients get unique promo codes that they can use to invite their friends. Amazeful’s interface allows you to track all referrals and understand what works best for you. 

Start getting referrals today!

Referrals can be a great component of your marketing strategy. Don’t wait for it to happen organically. With a powerful platform like Amazeful, you can automate your referral programs and grow your customer base faster. 

Let your customers do the marketing for you with Amazeful referrals.