How To Improve Local SEO in 2023?

Local SEO is crucial for businesses to attract potential customers who are searching for products and services in their area. With Google processing approximately 3.8 million searches every minute globally, and 46% of these searches being for local information, it’s important for your business to show up in these searches and stand out from competitors.

To achieve this, you need to focus on optimizing your business’s local SEO, which involves various tactics to increase your visibility in search results for local queries. Without local SEO, your business may struggle to stay relevant and grow, so it’s essential to prioritize this aspect of your digital marketing strategy.

If you’re not familiar with local SEO or where to start, don’t worry. This guide will provide you with the necessary information and tips to implement effective local SEO strategies for your business’s growth. Let’s get started

What is local SEO?

Local SEO (search engine optimization) refers to the process of optimizing a business’s online presence to appear more prominently in local search results. This means improving a business’s visibility when potential customers search for products or services in their specific geographic location.

The aim of local SEO is to make it easier for local customers to find and connect with a business. This is achieved by optimizing a range of factors such as the business’s website, Google My Business profile, local directories, reviews, and social media.

Effective local SEO involves understanding the unique characteristics of the local market and using this knowledge to tailor strategies and tactics to improve a business’s local search visibility. By optimizing for local search, businesses can increase their chances of appearing in the top search results for relevant queries, which can lead to more website traffic, foot traffic, and ultimately, more customers.

If a flower shop is located in Chicago, it’s not useful for them to show up in search results for New York. To attract more customers in their local area, the flower shop needs to focus on optimizing its local SEO specifically for Chicago.

How exactly can local SEO help your business?

Local SEO can help businesses in several ways. By optimizing for local search, businesses can increase their visibility to potential customers searching for products or services in their area. This can lead to more website traffic, phone calls, and foot traffic to their physical location. Local SEO can also help businesses stand out from competitors, build trust and credibility with customers, and improve their overall online presence. Ultimately, effective local SEO can help businesses attract more customers, generate more revenue, and grow their brand.

In Summary:

  • Boost your online visibility
  • Attract more customers and increase sales
  • Build trust and brand awareness
  • Stand out from competitors 

Local SEO Tips to help businesses improve their visibility in local search results:

  1. Optimize your Google My Business (GMB) profile by providing accurate and complete information, including your business name, address, phone number, and website. Also, add photos, videos, and customer reviews to your GMB profile.
  2. Ensure your website is mobile-friendly and optimized for local search by including your business’s name, address, and phone number on every page. Also, use local keywords in your content and meta descriptions to help Google understand what your website is about and where you’re located.
  3. Build local citations by listing your business in online directories and local business listings. Make sure your business’s name, address, and phone number (NAP) are consistent across all listings.
  4. Encourage customer reviews by asking happy customers to leave a review on your GMB profile, social media, or other review platforms. Positive reviews can help boost your local search rankings and attract more customers.
  5. Use location-based keywords in your content, meta descriptions, and title tags to help Google understand where your business is located and what products or services you offer.
  6. Build backlinks from local websites and directories to your website. This can help improve your local search rankings and increase your visibility to potential customers in your area.
  7. Use social media to engage with local customers and promote your business. Share updates, events, and special promotions to encourage more foot traffic and online engagement.

By implementing these local SEO tips, businesses can improve their visibility in local search results and attract more customers in their area.

Claim your Google My Business listing

Google My Business is a free listing that local businesses use to manage their online presence on Google search and Google Maps. GMB is a core part of local SEO, and claiming your Business profile here means ranking it higher in local search. 

Google My Business

Firstly, create your business listing on Google My Business. How to optimize GMB after verification?

  1. Complete every section of the Google My Business account
  2. Add your products or services
  3. Upload photos of your business
  4. Provide your business hours
  5. Select primary and secondary categories
  6. Respond to reviews 
  7. Share fresh content and business updates 

Gain customer reviews 

In the world of local SEO, review signals are a critical factor that can greatly impact a business’s local ranking. Having a large number of reviews, particularly positive ones, can significantly boost a business’s visibility in local search results. It’s important for businesses to continually collect customer reviews, as fresh reviews hold more weight than old ones. To encourage customers to leave reviews, businesses should make the process as easy as possible by providing links to review platforms in follow-up emails or on their websites.

However, asking each customer for a review individually can be time-consuming. To streamline the process and improve their review collection efforts, businesses may want to consider using a review management platform such as Amazeful, which can help automate and optimize the process of collecting and managing customer reviews. By collecting more reviews and effectively managing their online reputation, businesses can improve their local search rankings, attract more customers, and ultimately grow their business.

customer reviews

What are the advantages of using a reputation management platform?

  • Automated process: A reputation management platform can automatically send messages or emails to customers, asking them to review your business, which saves you time and effort.
  • Improved online reputation: The platform can capture and send negative reviews to you privately, allowing you to address the issues offline and improve your online reputation.
  • Boost in local SEO: Using a reputation management platform can increase the number of reviews for your business, which can help improve your local search ranking. On average, users of the platform gain 20 reviews per month.
  • Increased revenue: According to research, having more reviews can lead to a 6% increase in revenue. By using a reputation management platform to increase the number of positive reviews for your business, you can potentially boost your revenue.

Add location pages to your website.

Provide as much detailed information as possible. Make sure you clearly show “NAP” on your site:

  1. Name
  2. Address
  3. Phone

Create a local “About Us” page for a better local listing and add a Google Map to your location page. 

Create local content 

Creating content is essential for SEO. If you don’t have a blog on your site yet, it’s time to do one. To improve your local SEO:

  • Create a blog: If you don’t already have a blog on your website, it’s time to create one. A blog can help improve your local SEO by providing fresh, relevant, and useful content that attracts and engages your local audience.
  • Write about local news: Writing about news and events in your city can help attract more local audiences to your site and improve your local search ranking.
  • Provide value to your readers: Write posts that provide value to your readers in some way, such as offering tips, advice, or insights relevant to your industry or niche. This can help establish you as a trusted source in your industry and build trust with your customers.
  • Use local keywords: Use keywords and phrases that are relevant to your local area throughout your content. This can help improve your local search ranking and make it easier for your target audience to find your business online.
  • Share your content: Share your blog posts and other content on social media and other relevant platforms to increase visibility and attract more traffic to your site. This can also help improve your local search ranking and build your online presence.

In conclusion, creating local content is an important part of local SEO strategy. By creating a blog and writing about news in your city, providing value to your readers, and using local keywords, you can attract more local audiences to your site, establish yourself as a trusted source in your industry, and improve your local search ranking. Sharing your content on social media and other relevant platforms can also help increase visibility and attract more traffic to your site. By focusing on creating quality, relevant, and useful content for your local audience, you can enhance your online presence and grow your business.

Make your site mobile-friendly

It’s crucial to ensure that your website is optimized for mobile searches, especially considering that “near me” searches from mobile phones have increased by 250% since 2017. To improve your mobile-friendliness and make your site more accessible for mobile users, you can:

  • Optimize for mobile devices: Make sure your site is optimized for mobile devices and that it loads quickly and smoothly on smartphones and tablets. This can help improve user experience and increase engagement.
  • Provide necessary information: Ensure that all necessary information about your business, such as your address, phone number, and hours of operation, are easy to find on mobile devices. This can help improve your local search ranking and make it easier for customers to find and contact you.
  • Use clickable phone numbers: Make sure your phone number is clickable on mobile devices, so users can easily call you with a single tap. This can help improve user experience and make it more convenient for customers to contact you.

By making your site mobile-friendly and optimizing for mobile searches, you can improve user experience, increase engagement, and enhance your local SEO strategy.

The Importance Of Facebook Reviews For Local Business in 2022

Facebook reviews

Facebook reviews are essential for any local business since the majority of potential customers visit business pages to read reviews and check if other customers recommend them. Depending on the character of published reviews, potential customers decide whether to choose your business or go with your competitor. 

It means that local business owners should pay more attention to their Facebook reviews and recommendations. Just imagine how powerful the positive reviews can be. It is a great opportunity to start selling to new customers with the help of existing, satisfied customers. 

In this article, we will discuss how you can start collecting Facebook reviews and grow your business. 

All you need to know about Facebook reviews

With roughly 2.93 billion monthly active users as of the first quarter of 2022, Facebook is the most used online social network worldwide. It is the second-largest review site on the Internet after Google which makes it a great platform to engage with potential customers. They can like, comment, and share genuine reviews. 

Facebook had used the star rating for many years but in 2018 they switched to the binary system. Now customers have 2 options to rate a business: Recommend or Not Recommend.

Where to find the Facebook review link?

When sending review requests to your customers it is important to send them directly to the review page. Where to find your Facebook review link?

  • Go to your Facebook page
  • Go to the reviews tab
  • Copy the page URL from the address bar

How to gain more Facebook reviews?

  • Send review requests on the regular basis. The best practice is to send a review request on the same day or the next day after a customer’s purchase. If a customer receives a review request a month after their purchase the chance they will leave a review is reduced. 

  • Ask all of your customers for reviews. The more reviews you get published the better it is for your business’s growth. Customers can share their valuable feedback about your business on Facebook or Google and you will get more visibility online. 

  • Send review reminders. Sometimes customers can miss your review request or simply forget to leave a review. In this case, we recommend you send a review reminder to customers. It ensures a greater conversion rate and a higher chance to receive a Facebook review.

  • Respond to Facebook Reviews. Customers expect answers to their reviews. Show that you are ready to listen to them. If there is a positive review – thank a customer for sharing their experience. If there is a negative review – apologize for the unpleasant experience and try to resolve complaints.

  •  Use a reputation management platform. With a reputation management platform, you can easily automate all the processes of generating reviews. 

Try the Amazeful reputation management platform.

Amazeful makes all the processes of collecting reviews on any review website much easier and faster. With Amazeful you can automatically send review requests, set up automatic review replies, send review reminders and get insightful analytics on your reviews. 

Grow your Facebook reviews effortlessly with Amazeful. Learn more how Amazeful can help you collect more reviews and grow your revenue faster https://amazeful.com/reviews/. 

Start 7-day free trial.

Amazeful a Digital Marketing Platform

grow business

Amazeful Marketing Software

Looking for ways to grow your business revenue? Then you need to invest in digital marketing. 60% of the global population uses the Internet. The current number of smartphone users in the world is 6.3 billion. It is massive market size and the biggest reason your business needs to cooperate with a digital marketing company. 

Amazeful is an online marketing agency behind the Amazeful marketing software, which covers all your marketing needs. An all-in-one solution for B2B and B2C businesses seeking to increase revenue and build strong customer relationships.

Create powerful SMS Marketing & Email Marketing Campaigns. Easily create surveys and polls to collect customer feedback, measure employee satisfaction, and organize team events. Quickly create quizzes to measure student knowledge, evaluate class progress, and focus on topics that need improvement. Build referrals to incentivize previous customers to recommend your products to their family, friends, and much more.

Let’s talk about each feature and see what benefits you get for your business.

SMS Marketing Campaigns

Messages have the highest engagement rate of any marketing medium. Users read them almost immediately after they’re sent. SMS marketing campaigns are an opportunity to deepen relationships with your customers and increase revenue. With Amazeful, you can use the power of text messages and build high-converting SMS marketing campaigns. 

sms marketing

Email Marketing Campaigns

Send professional and personalized email campaigns to be in front of your audience. With email marketing, you can follow and guide your audience through each step of the customer journey. Starting from welcome emails to abandoned checkout emails. Turn a one-time visitor into a loyal customer with well-structured email campaigns. 

email marketing

Automate Marketing Campaigns

You don’t have time to run a business and email every single customer. Instead, you can use the automated solution from Amazeful and save loads of hours. Automated marketing campaigns help you run email and SMS campaigns much more effectively and faster. For example, you can build an automated email funnel and turn your contacts from leads to paid customers. Or get in touch with contacts right away using autoresponders. 

Online Surveys

An internet marketing company can also help you gather customers’ feedback and opinions. It helps understand your clients’ needs better to drive innovations and improve customer experience. With the Amazeful platform, you can easily create surveys and collect feedback via email, mobile chat, social media, and more. You can run different types of surveys like customer feedback surveys, market research surveys, employee satisfaction surveys, and more. All of them are aimed to grow and transform your business. 

Online Referrals

You don’t have to be as big as Amazon to use referral marketing. A small or medium business can benefit from a referral program too. It’s an effective way to convert leads, increase the clients base and get loyal customers. Create your own online referral program for your customers, employees, or influencers, and let them be your brand advocates. 

online referrals

2-Way Messaging

Increase engagement with your customers using text messages. 2-way messaging is a must-have feature to maintain contact with your clients. 2-way messaging allows you to receive messages from your contacts and reply to them most conveniently. It’s a powerful way to build relationships with your current client base and to interact with prospective clients. 

Mass Text Messages

Reach audiences of any size with mass text messaging. You can send messages to a specific group of customers or the whole list at once. Mass teхting services are used to notify a large group of clients about new promotions, coupons, send reminders, and more. For your convenience, you can schedule your mass texting campaign in advance.

Unified Box

Get a powerful and easy-to-use inbox to manage all communications between you and your clients. It’s convenient to control all chats and messages and optimize your day-to-day customer support. 

Conclusion

If you’re not attracting enough customers or you’re just tired of doing the marketing yourself – you might find it helpful to hire an online digital marketing company.

Online marketing services company can provide the right tools to grow your business at a fraction of the cost that it would take a person doing everything from scratch. It lets you focus on areas of business where you’re an expert, while the agency can do all work related to digital marketing. Here in Amazeful we’re up to date with the latest trends that will help you scale your business, attract more potential customers and build strong communication with the existing clients. 

Click here to check our latest specials. 

How To Ask For Referrals From Happy Customers?

How to ask for referrals

A referred customer usually costs less to attract and has more potential to retain. This is because of word-of-mouth marketing. It is one of the most powerful forms of advertising as 92% of consumers trust their friends over traditional media. 

Let’s see the stats. Companies found that referred customers are 18% more loyal, have a 16% higher lifetime value rate, and spend 13% more than their non-referred counterparts.

But how to ask for referrals without feeling awkward or uncomfortable? In this article, we will give you some tips that you can use to get referrals from your happiest customers. 

Set your goals 

What do you hope to get out when asking for referrals? Are your goals tied more to growth and revenue? Or do you want to build brand awareness? Depending on the goal you can think about how to communicate with your customer when asking to refer your business. 

Create value first before asking 

You can ask for referrals right after a successful purchase, but most likely it won’t work. Wait till you have given your customers unmatched service, then they’ll be much more likely to refer your business to others. Let them know when you launch a new product or a promotion that can benefit them. Once you build a trustworthy relationship and show them the value they will start actively spreading the word about your business. This is how you continue to build brand loyalty after the sale and turn happy customers into loyal promoters.

Make the process easy for customers 

People don’t want to spend time figuring out how to refer your business. Make sure the process is fast, simple, and clear for everyone. The easiest it is, the higher the chances customers will follow through. With the right software in place, you can make it easy for customers to refer their friends and colleagues via email, text, and social media platforms. 

Offer incentives 

You can serve high-quality products and provide the best customer service, but sometimes it is not enough to get referrals. The incentive referral program is a good motivation for a customer because he gets benefits too. Offer a discount, a promotion, or a gift card to your customer to ensure higher chances to get new referrals. 

Automate the process 

A referral program is a great way to grow your business and get more leads but if you don’t automate this process you won’t feel any tangible results. With the Amazeful platform, you can automate the entire process and send review requests on autopilot. It is a convenient and faster way to grow your customer base and increase leads. 

Conclusion

Referrals grew by 425% during the first wave of lockdown as companies looked for ways to grow their business and sales. And these programs work — 86% of companies with robust referral programs have seen revenue growth over two years.

Asking for referrals can be your new revenue stream if you build an automated referral program with good benefits to your customers. With Amazeful you can build a reliable referral program in a few hours and start collecting new  leads. 

What exactly you can do with Amazeful? 

  • Send automated referral requests. 
  • Choose different referral types (non-incentivized, referral-based incentivized, conversion based incentivized).
  • Customize the referral program to your needs (limit number of redemptions, limit to new customers, expire offers on a date).
  • Get a simple interface for sharing a referral via email, SMS, and social media.
  • Monitor results in one convenient dashboard.

5 Easy Tricks for Google Maps Optimization in 2022

google maps

Google Maps optimization should be a top priority in your marketing strategy if you want to be discovered by new local customers. It is a free tool that can help you stand out from competitors and become the #1 business in your area. But, it is not that easy. Creating a listing on Google Maps is not enough to start receiving bookings and calls from new customers. These benefits are achievable if your listing has strong visibility.

In this article, we’re going to discuss how to create your Google Maps listing and cover the most effective and easy steps to optimize it.

How to get your business listing to rank higher on Google Maps?

Add your business to Google Maps

If you don’t have a business listing on Google Maps follow these steps:

  1. Go to Google Maps and search for your business name.
  2. If your business name does not appear, click ‘Add a missing place to Google Maps’.
  1. Provide information about your business such as place name, category, address, and more. Click ‘Claim this business’.
  1. After that, you will be redirected to Google My Business (GMB) where you can create a Google Business Profile and claim your Google Maps listing. Learn how to create a Google Business Profile here.

Claim your business listing

When your Google Maps listing is ready, it is important to claim it. When you claim your listing, you can provide many more details about your business such as hours of operation, description, pictures, pricing information, and more.

Claiming a Google Maps listing is easy. Once you provide all the information for your Google My Business profile, choose a way to verify your business listing.

Add information about your business

The more information you provide about the business, the higher your Google Maps listing will rank. Try to complete every section in your Google My Business profile to show Google algorithms that your business is active, open, and ready to take on new customers.

The following sections you must complete on your profile:

  • Name
  • Address
  • Phone
  • Website
  • Hours

Also, it is highly recommended to complete these sections to rank higher:

  • Category and attributes
  • Products and services
  • Questions and answers

Add photos

Such simple actions as adding photos can help your Google Maps listing rank higher for 3 reasons:

  1. Adding photos demonstrates to Google that your business is active which positively impacts your ranking.
  2. Google displays photos in local searches, so posting quality photos regularly can increase engagement and attract new customers.
  3. By adding new, beautiful images you show potential customers what exactly you offer and increase trust in your business.

Get Google reviews for Google Maps optimization

It is not a secret that Google loves customer reviews. For that reason, it is important to generate as many positive reviews as possible if you want to rank higher in search results.

Some of your customers may leave reviews on their own, but simply waiting for new reviews without asking for them is not the most effective plan. You need to be proactive and ask for reviews yourself. You will be surprised how many of your satisfied customers will be happy to share their positive experiences. You just need to ask.

The best approach is to automate review generation with the right tool. With Amazeful, you can automate this process and send review requests to all your customers to ensure a higher review conversion. By automating review requests, you can collect and display more positive reviews on Google Maps and increase your rank.

Click here to learn more about review automation with Amazeful or start a 7-days free trial.

Last but not least – don’t just ask for reviews, remember to reply to them. When you reply to reviews, you mitigate the damage of negative reviews and show your prospects that you are attentive to your customers and ready to solve their problems.

Collect Video Reviews With The Amazeful Platform

video reviews

Competent marketers know that the most valuable asset for any business are satisfied customers. 

Even if you create the most qualitative product on the market, it doesn’t mean you have enough credibility from potential clients. However, when your satisfied clients share authentic reviews about your product it attracts more clients and makes your business reliable.

What is better than regular clients’ reviews? Only video reviews. Videos are the most entertaining and engaging content type that exists. They are preferred by 79% of the people to find about the company or product. 

Unlike video reviews, text reviews are easier to collect and display. Text reviews with no details about the customer or anonymous reviews may not seem real, even if they are written by real people. Video reviews are harder to fake and add a feeling of authenticity, much more than audio or text reviews. Besides, video reviews perform better on websites and show higher conversion rates, than any other review type. 

The Amazeful platform handles the capturing and sharing of your video reviews so you can build trust and transparency with your prospects. In minutes you can collect video reviews from your customers without any technical knowledge.

Why should you be using video reviews? 

  • Video reviews get a 35% higher conversion rate than standard reviews.
  • 2 out of 3 people would like to make a purchase after watching a review video.
  • 59% of users prefer watching videos over reading text.
  • Video triggers emotions. When a customer is thankful and enjoys using a product, a potential client will feel it through the video too.

With Amazeful, you can automatically request video reviews from your happiest clients and get notified when a new review comes in. 

How does it work?

  1. The customer will be sent an automated email or message with a request to review your business.
  2. The email or SMS request will include a link that a customer can use to record a video directly in their browser on their phone, laptop, or computer which is sent to your dashboard.
  3. You can use collected video reviews in advertisements, share them on social media, showcase them on your website through Amazeful’s widgets, and more.

Collecting video reviews is tiring and time-consuming if you do it yourself. However, with a tailor-made platform like Amazeful, you can collect and publish video reviews with ease. 

Video review requests are mobile-friendly and responsive. Your customers can easily record a video review from any camera-enabled device. 

To ensure a higher conversion rate, we created friendly automated video review reminders that are sent to your customers who didn’t interact with an earlier request.

Once you’ve got video reviews, they will be one of the most valuable pieces of content you’ll have.

Video reviews will become a big advantage over your competitors and attract more potential customers to your business. Your audience will be able to see the value you offer to your clients through authentic video reviews. 

Start gathering powerful video reviews with Amazeful today! Check our latest specials here. 

Grow Your Business With Amazeful Referrals

referrals

Launching referral marketing is one of the best things you can do for your business. It has always been a profitable and cost-effective strategy. All the biggest companies have their own referral programs – Amazon, Airbnb, Tesla, and more. With referrals, businesses can empower the strongest marketing engine that they have: their own customers. 

Use Amazeful Referrals to let your happy customers do the marketing for you and spread the word about your business. What better way to earn credibility than to let your existing customers advertise for you? 

What is a customer referral program?

A referral program is a marketing tactic that incentivizes your existing customers to refer your business to their friends and family. It’s a win-win situation for everyone in the chain. Your business gets a free promotion, your customer gets a reward for referring a friend, and the friend gets a trusted recommendation. 

  • referrals

Why referrals will work for your business? 

  1. Customer referrals are cost-effective. Unlike with paid online advertising, with referrals, you don’t need to spend thousands of dollars to attract a new customer. 
  2. 92% of consumers trust recommendations from people they know. 
  3. Referred customers are more loyal and bring 25% higher profits compared to other marketing channels.
  4. When done correctly, your business referrals will spread like a virus. Your customers will refer their friends, who will refer their friends, who will refer their friends…leading to compounding new sales. 

Why do you need a third-party platform like Amazeful to do referrals?

  1. Word-of-mouth marketing works by itself. People will always recommend good products to their friends and family if they had a great experience. But what is the percentage of your customers who will really recommend your product to others and share your business contacts? Totally not 100%. Amazeful’s interface lets you send referral forms to all your customer base, which increases the number of recommendations and potential clients. 
  1. If the process of sharing a referral is too complicated, even the most motivated customer won’t do it. Amazeful makes this process easy. A customer receives a share form that he can use to introduce your product to his friends. He can share it through a text message or an email. 
amazeful referrals

How do Amazeful referrals work? 

There are 3 referral type options that you can use:

Referral based. Non-incentivized.

When using non-incentivized referrals, customers are not rewarded for referring their friends. Some businesses may not feel the need to offer any rewards to customers. Instead of this, they may focus on improving their customer experience and providing a simple way for their customers to refer friends.  Besides, even without any incentive, some customers like sharing good and qualitative products with their friends if made easy to do so.

Referral based. Incentivized.

Even though you may have tons of happy customers, not all of them will refer your business to their friends proactively. Incentivized referrals are their to give your customers that extra push. 

This referral type is two-sided. All recipients will get the same promo code – your existing customer and their referred friends. Friends are rewarded with a promo code for just sharing your promotion with their friends, regardless of if they convert into a sale or not. With this referral type, you give a reason for both parties to join which can lead to a higher number of successful referrals and sales. 

Conversion based. Incentivized.

This referral type is also incentivized, but the customer only rewarded after their referred friend makes a purchase. Each customer receives a unique promo code generated through the Amazeful site. A customer is rewarded for each friend that uses their unique promo code and converts into a sale.

It is also two-sided and all recipients get unique promo codes that they can use to invite their friends. Amazeful’s interface allows you to track all referrals and understand what works best for you. 

Start getting referrals today!

Referrals can be a great component of your marketing strategy. Don’t wait for it to happen organically. With a powerful platform like Amazeful, you can automate your referral programs and grow your customer base faster. 

Let your customers do the marketing for you with Amazeful referrals.

Why Are Yelp Reviews Important For A Business?

yelp for business

When it comes to customers, more and more people are turning to online reviews (instead of asking a friend) to decide which product or service to purchase. Reviews are important to customers because they can learn about the experience of others with your business. It is the same word-of-mouth referrals but in the online space. Google, Yelp, and Facebook are the most popular places when you decide where to direct your customers to leave a review. Today we will be talking about Yelp reviews and their positive impact on your revenue and online presence. 

What businesses use Yelp? 

The Yelp platform is a perfect place for local businesses.

It has an extensive list of business categories that you can check here. It includes hotels & travel, restaurants, shopping, home services, financial services, and more. 

This review site fits almost any business. 

Yelp Statistics

Yelp has 73 million unique monthly users on the mobile app and over 100 million unique monthly users on their desktop site. 

  • 69% of users are millennials and Gen X.
  • 45% of customers visit Yelp before making a purchase.
  •  What benefits can your business get from Yelp reviews?

What benefits can your business get from Yelp reviews?

1.Listing on Yelp, it is excellent for SEO (Search Engine Optimization)

Lots of positive reviews can increase your online visibility and local SEO rankings. As a result, your business will show up higher in the search results, and more potential customers will choose you over competitors. 

    2. Improves customer trust

    Having a large number of positive reviews helps earn customer trust and loyalty. For example, people will visit a new restaurant if others say positive things about it. Conversely, if there is no feedback on a place or negative feedback like “the food wasn’t great” or “the service was unprofessional” customers will avoid it. Besides, only 48% of consumers would consider using a business with fewer than 4 stars – which means businesses with ratings lower than 4 are risking losing around half of the potential customers searching online. 

    3. It helps you improve your business 

    You won’t know what you need to improve in your business unless your customers tell you. Сlients feedback is an essential tool that helps you make your business better and grow faster.

    In this case, negative reviews might even be helpful for you because they show what exactly you need to change:

    • whether it’s the quality of goods
    • performance of staff, or food delivery.

    Besides, if you answer negative reviews as quickly as possible and find the solution for the unhappy client – it won’t ruin your online reputation. On the contrary, it might even improve your credibility in the eyes of potential clients because they will see how fast and professional you are in problem-solving. 

    How to generate more positive Yelp reviews? 

    Except for managing Yelp reviews (responding to each review, managing negative reviews, and following up with customers), you need to generate new reviews regularly. 

    Why is it important? 

    Because 73% of consumers only pay attention to reviews written in the past month. It sounds like bad news, but there is always a solution. The secret is straightforward: You have to ask for reviews! 

    The recent survey shows that 72% of customers that were asked to write a review went on to do so. This number looks much more optimistic, right? 

    Few ways of asking for reviews:

    • Via email
    • On a receipt
    • In-person
    • Over the phone
    • On the business card
    • Thought the social media
    • On marketing material

     These methods are all working and worth trying, but if you’re looking for the most effective and time-saving way, you should try a reputation management platform. 

     It has a few features that make it the best solution for review generation:

    1. It integrates with your current CRM or website systems and sends automated review requests (via email or SMS) to your customers. You only need to set up this process once, and you’ll get a regular review flow. 
    2. It sends friendly review reminders to your clients for higher chances to get 5-star reviews.
    3. Once you receive a negative review, it sends it to you privately, so you can solve the client’s problem before it escalates. This way, you can have better control over your online reputation.

    Take advantage of Amazeful today – check our latest specials here.

    20 Review Requests Text Examples To Build Online Reputation

    review request

    To build a solid online reputation, you should work on your business reviews. They provide valuable insights from current customers and greatly influence potential customers’ purchase decisions. 

    Even Google encourages businesses to invite their clients to leave reviews:

    You can also find instructions on how to share a link to leave reviews and where to include it:

    ​​Google wants to convey that review requests are highly important. That’s what encourages customers to review your business. A well-written review request can significantly increase the number of published reviews and help you grow your online reputation much faster. It is one of the essential parts of an online reputation strategy. 

    If you don’t have time to send a personal review request to every customer, text message templates are a convenient way to save your time. 

    Plus, text messages have a 98% open rate. It is the highest percentage in all outreach forms. 

    To make the process easy and seamless, use Amazeful – a reputation management platform that automates your review requests. It allows you to do everything in one place: send review requests, collect all reviews in the dashboard, monitor and analyze your online reputation. If you’re worried about negative feedback, Amazeful sends it to you privately, so you can resolve it before it goes live. 

    Want to learn more about Amazeful? Check the pricing and features here.

    Not sure how and what to ask in your review request? We got you covered. Use these 20 review request text examples to achieve the best results and higher review response.

    Leave us a review

    These templates are perfect to increase reviews on specific review sites that matter for your business. 

    “Hey, [customer name], thanks for being our customer! Would you please take a moment to share your experience with us? Just go here: {link to review website}. Thank you for your help!”

    “Hi, [customer name], thanks for doing business with us! Would you kindly consider leaving us a review? {link to review website}. Appreciate your help!”

    “Hi, [customer name]! How do you like your experience with us? Give us your feedback at: {link to review website}. Thank you!”

    “Hi, [customer name]! Thanks for choosing us! How did we do today? Please leave us your honest review at: {link to review website}. It helps us get better!”

    Rate us on Google

    Google is the most popular search engine in the world. These templates will help you gather more reviews on Google and boost your SEO. 

    • review us on Google

    “Thanks for being our loyal customer! Your feedback is valuable for us, and we’d really appreciate it if you could take a few minutes to submit a Google review about your experience with [company name] {link to Google}.”

    “It was great seeing you today, [customer name]! If we met your expectations, it would mean a lot for us if you could share your feedback. Click here [link to Google] to submit a Google review. Appreciate your help.”

    “Hi, [customer name]! Thank you for choosing [company name]. It’s our priority to provide top-notch service to customers like you. We would appreciate it if you share your feedback with [company name]. Just go here: {link to review website}.

    “Hi, [customer name]! Thank you for doing business with us. We really hope you enjoyed your experience with [company name], but we’d like to know for sure. Share your review about us on Google. Just go here: {link to review website}.”

    Review a location

    Send these templates after a customer visits your store or clinic. You can use it to thank your customers for a visit while also asking them to leave a review.

    “Hello, [customer name]! Thanks for your recent visit to our store. If we provided top-notch service for you today, kindly take a few seconds to leave us a review {link to review website}. See you next time!”

    “Thanks for your visit to [company name]! How did we do today? To help us, please take a moment to leave your review. Click here {link to review website} to share your feedback. Thank you!”

    “Thank you for your recent visit to [company name]. We hope you loved it! Would you consider posting an online review? This helps us to continue providing great service. You can click this link to share your feedback {link to review website}. Appreciate your help!”

    “Hello, [customer name]! We were happy to see you today in [company name]. Reviews help others to learn about us. Would you mind to take a few minutes to leave us a review? Please use this link to share your experience with our company {link to review website}. Thank you for your time!”

    Review a product

    To attract more product reviews and improve online presence, use these feedback request messages:

    “Thank you for your purchase! If you’re happy with your shopping experience, please share it with others. Your feedback helps us to provide the best service possible. To leave a review, click on this link {link to review website}. Thank you for your support!”

    “Hope your recent purchase with [company name] was successful. We would appreciate it if you leave your thoughts about your recent experience with us. Just click on this link, and it will direct you to the review site {link to review website}. Thank you for your help!”

    “Dear [customer name]! We are happy you chose [product name] from us. We are working hard to make our products the best quality possible. We would love to hear your valuable feedback about your purchase. Please click on this link {link to review website} to leave your review.”

    “Hi, [customer name]! Thank you for your purchase in our online store! If you’re happy with your [product name] please take a minute to review it here {link to review website}. Thank you for your help and support!”

    “Hey, [customer name]! Thanks for your recent purchase. If you don’t mind taking one minute to share your thoughts with others, it would be a big help. Click here to leave your review: {link to review website}.”

    Facebook reviews

    Facebook continues to be one of the most popular social media platforms. People use it to communicate with friends, but also businesses use it to show advertising and communicate with customers. One of the most popular features that a Facebook Business page offers is the option to showcase customer reviews. Plenty of fresh and positive reviews on Facebook is a great tool to grow your online reputation and attract more prospects. Use the following review requests examples to collect more Facebook reviews:

    “Hi [customer name]! Thank you for choosing our company. We hope you had a great experience with us! Would you mind reviewing us on our Facebook business page? Here is a link {link}. Your feedback is valuable for us because it helps us to improve our products and services.”

    “We enjoyed having you as our client, [customer name]! Please take a moment to share your feedback on our Facebook page. Just click here to leave a review {link}. Thank you.”

    “Hi, [customer name]! Were you satisfied with your purchase in [company name]? If so, please consider sharing your review with others. Please use this link to review our business on Facebook: {link}.”

    “Thanks for shopping with us, [customer name]! Did you enjoy your visit? If you liked it, please leave us your honest review on our Facebook page: {link}. See you next time!”

    Experiment with different review requests

    There are no standards about how to ask for a review correctly. Use examples from this article and check what’s working the best for your business. 

    The most important thing is to ask for customers’ feedback and work on your online reputation. It is the right way to grow your business and attract new customers. 

    Make this process effortless with Amazeful reputation management platform. Automation on the platform allows you to collect online reviews faster and save your time for other business processes. Check the details here.

    How To Attract More Customers To Your Local Business?

    local business

    Customer acquisition might not be the easiest task, but it’s something your business needs to thrive. Clients are the basis of any business, giving you revenue and brand awareness. Even if you build up a loyal customer base, new customers are key to scaling the business for the long term. You can’t always depend on repeat customers because they can move away or do less spending one day. 

    Whether you’re a new business or have been working for years, the following tips might be helpful to get more customers and increase sales. Let’s dive into the details.

    Build a mobile-friendly website

    Bringing new customers starts with building your visibility online. A mobile-friendly site is the foundation of your online visibility. 

    What does mobile-friendly actually mean?

    It means displaying a different ‘version’ of your website to visitors viewing your site from mobile in order to give them a better experience. It’s known that 70% of the whole web is on mobile-first indexing. In terms of SEO, it means that Google indexes the mobile version of your site instead of the desktop one. 

    So if your site isn’t mobile-friendly, it won’t see high rankings. 

    You can quickly test your site’s current mobile friendliness using Google’s free tool.

    Create a Google My Business listing 

    Google My Business is a free online business listing. Claiming your Google My Business profile means you’ll show up in Google maps and Google search results. Google is the most used search engine globally, and nearly half of searches are for local businesses.

    Why does it matter?

    The more complete your business listing is, the higher you will rank in relevant search results. Businesses that claim a Google My Business profile typically receive more clicks and are more likely to attract new customers to their physical location. Besides, Google listing ensures your clients see the correct information about your business when searching for you. 

    Collect more reviews 

    It’s already proven that customer reviews win attention and new clients. Statistics show that the greater part of customers use reviews to determine what products or services to purchase. 

    At the same time, many customers distrust businesses with ratings below four stars, and companies with higher average ratings are more likely to see traffic converted to sales. 

    Asking clients to leave a review can be a winning marketing strategy for your local business. 

    • customer review

    How to engage customers to leave a review?

    • Create an email sequence to follow up with customers and gather writeups about their experience
    • Engage with customers face-to-face and ask for a review in person 
    • Write a short and eye-catching review request on your menu or list of services 

    If you’re looking for a more convenient and time-saving solution, try the reputation management platform. It helps you automate gaining customer reviews. Businesses that automate review requests can often double or triple the review volume. 

    Amazeful sends an automated email or SMS review request to your clients with a link to leave their feedback on review sites like Google, Facebook, Yelp, etc.

    • Automate-Reviews

    It’s not only an automation solution, but it also helps you deal with negative reviews, analyze your online reputation and improve customer experience. 

    Click here to request a demo.